Amr Gaafar

• TRUX is a management & Leasing company for big events & projects since 2015. We Managed Before The F&B Area in many concerts Like back street boys, Jennifer Lopez, John Legend, Black Eyed Peas, Hamaki, Tamer Hosney, New Mansoura Opening with President “Abdel Fattah El-Sisi”, Insomnia Gaming Festival (2022/ 2023 Edition), and many other concerts.
• I launched F&B new destinations with most of the developers, such as Sabbour, Palm Hills, Sodic, Mountain View, Al-Burouj Compound, and many other projects with different developers.
• The TRUX brand was built around the idea of rejuvenating the FOOD TRUCKS concept. TRUX retail concept was first launched during the summer of 2015 offering market-fresh, creative, lively, and most importantly cost efficient retail solutions for our clients. To guarantee a proper take-off for the brand we had to manufacture our food trucks in different sizes and shapes to cater to multiple needs and offer variety within the concept.
• Our vendor well-received concept, leading to a successful seven years of operation to date. In addition to our main scope being property management and leasing for our real estate partners, the demand for buying retail and food trucks kept rising. That being noticed, we became more confident to further develop our business by manufacturing our diverse truck range. Today we are ready to present our clients with over 20 different models of trucks and trailers (CHINA PRODUCT LINE) to suit all needs of almost every retail segment.
• Due to our remarkable growth over the last years, we are expanding!

MOBITRUX is a premium-class trailers “turnkey”. It's a new imported production line in MOSCOW under the umbrella of TRUX EGYPT and our only exclusive partner. It's a new high-end segment product, it can guarantee profitability & a quick return on your investments. We have around 8 premium, different models, with different sizes & specs and you can choose any model customized to your needs.

• S&M) Sales, Support the achievement of the RMC volume KPIs for 2015; Support the Business achievement in flavoured Molasses volume both in the leisure channel
• Execution of ITC Activities in the leisure channel- Communicate Winston message in the channel targeting 43,000 qualified contacts
• Leisure channel & special events: stimulate energy to the brand via the HORECA Channel achieving over 5000 qualified contacts across 12 special events
• Ensure effective visibility in the excellence execution both in events and ITC
• Visibility placement in the leisure channel- effective visibility deployment across 40 contracted outlets and 4 flagship top leisure quality outlets
• Build structure for leisure channel, 2015 operations: manage ,coach & develop the team
• Annual Budget controller for Leisure (HORECA) department.

• Department, (On premise channel)
• LAMP Department (Legal Age Meeting Point)
• LAMP Outlet Activation Consumer Engagement Brand Building Activities
• Activation Budget Selling Activities
• Portfolio Visibility Manned Activities Fair & Exhibitions
• Product Availability Summer Activities
• Develop and implement LAMP marketing programs through managing a team of motivated and highly skilled professionals, in a business environment where above the line marketing activity is increasingly restrictive, in order to contribute to achieving merchandising, LAMP communication, and brand marketing objectives
• Current Objectives;
• Supervising & coach L.A.M.P
• Executives team in the different regions and set for them monthly targets (sales, expansions and contracts), tasks & insure the efficiency of the job
• Responsible for 350 activated outlets (contracts, budget, sales, visibility, team rotation & new outlets activation by brand
• (Cafes-cinemas-pubs-restaurants, hotels)
• Generating & tracking sales reports by using SLA system for daily, weekly and monthly logs
• Responsible for ensuring the excellence of execution for all LAMP activities throughout the year (events, summer act., selling, fairs, Ramadan tents )
• Responsible in yearly plan, executing & monitoring the annual budget performance
• Linking between PMI Marketing manager & the marketing department, lamps team in all the year cycles
• Build, develop and reinforce Outlet activation & brand building Activities
• Plan, develop and implement Brand Building Activities communication, education and training programs aimed at important Outlets and Accounts
• Coordinate LAMP communication, education and training activities with relevant external agencies, as appropriate, to ensure consistency and high quality execution, at appropriate costs
• Increasing touch points universe from 350 to reach 700 nation wide

• Dial A Pack Project:
• Objective:
• Provide Marlboro smokers with a unique VIP service & experience
• Concept:
• Tobacco delivery service in Marina
• Orders are made through a call center
• Delivery to any place within Marina including all cafes and night spots
• Smokers to sign a form that they are smokers and above 18 Y.O
• Tools:
• 40 pilots for delivery (ushers, )Call center, black berries & 20 scooters
• Responsibilities:
• Ensure the excellence of execution in the delivery system including (Pilots, order time, sales, reports, call center, customers complains & issues to be solved)
• Achieve the target of sales & calls expected in the project
• Implement new reports system (consumers' contacts, sales by order, call center report, consumers' issues, to deliver consumer feedback awareness about the project)

• DYO' Design your own pack
• Objective:
• Reinforce Marlboro's leadership in terms of innovation by leveraging on the consumer meta trend of customizing
• Build up competitive advantage, for our target group highly relevant field
• Prompt a high level of consumer interaction, making the brand accessible and herby strengthen consumer bonds
• Concept:
• Offer a service that allows PMI smokers to design their own pack “on- the-spot” and to take away - create an interactive module that triggers high involvement for users and spectators
• The concept applied in LAMPS, selling events and any meeting points for LA-24 Y.O
• Class A smokers
• Responsible to ensure the excellence of executing , deliver the activity right image to consumer
• Tools:
• DYO machine - trained by German Instructor
• Premium Caravan - pulled around to various locations
• Responsibilities:
• Ensure the excellence of execution
• Achieve the target of sales & brand image required
• Implement new reports system (consumers contacts, sales, consumers issues, to deliver consumer feedback aware the project )