AMR MOHAMED SHAHEEN
Sheikh Zayed,Giza
Summary
VALUE +25 Yrs of experience in Sports Management, Media expert, Football technical analyst & manager, Marketing, media & Commercial rights director at the highest levels within international Sports organization and Media outlets.
Overview
25
25
years of professional experience
3
3
Languages
Work History
TV Director
CAF M
01.2009 - 01.2018
- Foundation of CAF M&TV division, setting short term & long term commercial strategies, reviewing and concluding commercial contracts & agreements and directing CAF agencies, running commercial operations and providing solutions and ideas for business operations, boosting CAF product quality and value through enhancing cooperation with CAF competitions and CAF partners, finding & Creating CAF digital platform, setting the base for the foundation of CAF films and studio project.
Manager and controller
CAF
01.1999 - 01.2018
- 1.2 Billion USD of funds and rights value.
MENA, MTN SA
•Orange
01.2008 - 01.2014
- Including FIFA World Cup youth events in Egypt & Colombia
- FIFA marketing venue manager: U20 World Cup Turkey 2013
- Speaker & Moderator at various workshops and seminars for Sports commercial business, marketing, TV & football in (Cairo, Dubai, Doha, Accra, Singapore, Cape Town, London, Amsterdam, Nuremburg)
- Providing analysis & sports business tools for various sports agencies and sports investors
- Business partners & references
- Adidas international
- Pepsico
AR Team Leader
Foundation of FIFA Arabic
01.2006 - 01.2011
Abu Dhabi Sports, Bein Sports
Dubai
01.1999 - 01.2011
- Corresponding for Afrique football magazine
CO- producer
Al Ahly TV
01.2009 - 01.2010
- Main presenter & sports program
Team Leader
Orbit & OSN TV
01.2006 - 01.2010
- Of the sports program & Tv show, strategy, budgeting, content marketing, project manager, main presenter for football Studio (Egyptian League, French League, Dutch League, UEFA CL, Brazilian league) Medium scope experiences & projects
Cofounder and Editor
Super Magazine UAE
01.2003 - 01.2009
acting marketing manager
01.2006 - 01.2008
- Finding the first ever marketing and television in house foundation for CAF, reviewing all CAF agreements and giving feedback and input to GS with regard to marketing operations, splitting CAF properties setting first ever criteria for CAF marketing operations, finalizing and Co finalizing key agreements for CAF including Meridian Cup commercial agreement (100% + revenue) MTN 2005 (200% + revenue) , adidas 2009 (400% + revenue) , Pepsico 2011 (50%+ revenue) with contributing to boosting overall CAF revenues with an average of 250%
- Leading the commercial team for CAF/ Lagerdere Sports and host country in the 2006 Africa Cup of nations.
General Coordinator + Assistant General Coordinator
FIFA AGC & GC
01.2004 - 01.2008
- Free-lancing commercial solutions for IHF international handball federation, for FIFA events 34 matches
manager
El Estad magazine
01.2001 - 01.2008
Presenter & Producer
Dream TV
01.2001 - 01.2006
- Of 3rd highest ranked TV show at the time
Egyfoot
01.1996 - 01.2006
- Various TV shows and programs for
correspondent and editor
African Soccer Magazine
01.1999 - 01.2004
football
01.1996 - 01.2004
- Editing, producing & reviewing CAF technical reports
Public Relations officer
CAF media
01.1999 - 01.2003
- Official spokesman to Media and issuing Media Newsletters, running CAF website, editing for CAF magazine & official publications, assisting CAF Media director – 2004: Manager of Refereeing & Statistics Department, Evaluating referees performances, Collecting statistical data from all African competitions, founding the first ever Data base system for CAF referees, Responsible for the statistics section in the technical reports of all African competitions - 2005: Competitions Services manager, providing solutions for CAF competitions division and linking services within the division, reviewing and drafting match fixtures, suggesting dates and schedules, proposing new competitions and events (founder of CAF U23),Event manager and team leader in charge of running CAF events and team competitions (Meridian Cup and CAF gala matches Ahly – Ajax, Egypt – Sweden, CAF legends Vs UEFA Legends , Venue manager and team leader at the Africa Cup of Nations 1998, 2000, 2002, 2004, 2006
BBC World Sports
01.2000 - 01.2002
- Services Sports news services, Egypt main correspondent, of Al Ahly club commercial committee
Assistant Director
Nile Sports TV channel
01.1996 - 01.2001
- Episodes), production manager (8 different programs – 55 episodes), team production manager (123 matches, 2 programs) commentary (certified commentator by ERTU Commenting more than 280 matches)
FREE LANCE SERVICES
World Soccer Magazine
01.1995 - 01.1996
Education
Bachelor of Science - Physical Education, Football
Helwan University
Diploma - Sports marketing & administration
University of Geneva
07.1997 - 9 1997
Diploma - TV production & sports
01.1997 - 1 1998
Diploma - undefined
01.2001 - 1 2003
Skills
SAMSUNGundefined
Accomplishments
- BBC Training and Development: World Service – African Sports Reporter Training Course, March, 2001, November 2001, May 2002, November 2002, August 2003, including the following topics:
- Senior Trainer: Journalism and Production, World Service
- Editing for the Internet services and digital media
- Journalism and Production
- Live Commentary
- Match Clockwatches
- Digital Media tools & future
- Website Updates
- Creation and editing tools for sports websites
- Match Reports
- Match Summaries
- Interviews
- Online Audio Programs
- TV production
- Content marketing
- Media Rights marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
French
Elementary (A2)
Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridInterests
Work in Football/Soccer
Help others and pass the experience
Develop the game
Timeline
TV Director
CAF M
01.2009 - 01.2018
CO- producer
Al Ahly TV
01.2009 - 01.2010
MENA, MTN SA
•Orange
01.2008 - 01.2014
AR Team Leader
Foundation of FIFA Arabic
01.2006 - 01.2011
Team Leader
Orbit & OSN TV
01.2006 - 01.2010
acting marketing manager
01.2006 - 01.2008
General Coordinator + Assistant General Coordinator
FIFA AGC & GC
01.2004 - 01.2008
Cofounder and Editor
Super Magazine UAE
01.2003 - 01.2009
manager
El Estad magazine
01.2001 - 01.2008
Presenter & Producer
Dream TV
01.2001 - 01.2006
Diploma - undefined
01.2001 - 1 2003
BBC World Sports
01.2000 - 01.2002
Manager and controller
CAF
01.1999 - 01.2018
Abu Dhabi Sports, Bein Sports
01.1999 - 01.2011
correspondent and editor
African Soccer Magazine
01.1999 - 01.2004
Public Relations officer
CAF media
01.1999 - 01.2003
Diploma - Sports marketing & administration
University of Geneva
07.1997 - 9 1997
Diploma - TV production & sports
01.1997 - 1 1998
Egyfoot
01.1996 - 01.2006
football
01.1996 - 01.2004
Assistant Director
Nile Sports TV channel
01.1996 - 01.2001
FREE LANCE SERVICES
World Soccer Magazine
01.1995 - 01.1996
Bachelor of Science - Physical Education, Football
Helwan University
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