Amr Soussa
Commercial Lead
Cairo, Egypt
Summary
Results-driven B2B sales enthusiast with a proven track record of exceeding targets and driving business growth. Skilled in developing and executing strategic sales initiatives, building strong client relationships, leading teams to success and closing high-value deals.
Overview
12
12
years of professional experience
Work History
Commercial Lead
Trella
03.2023 - Current
- Lead and executed the commercial strategy to drive business growth and achieve net revenue targets.
- Managing a portfolio of 50+ active customers and achieving targeted revenues of 3 Million USD per year.
- Developed and presented quarterly forecasts to guide company budgeting and financial planning.
- Monitor and analyze sales performance metrics, generating regular reports and insights to senior management for informed decision-making.
- Participate in industry conferences, trade shows, and networking events to enhance brand visibility and forge strategic partnerships.
- Ensured high levels of customer satisfaction and retention by effectively handling customer interactions and managing escalations.
Sales Lead
Trella
03.2022 - 03.2023
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Achieved 120% of targeted revenues by bringing and cementing relationships with new clients and optimizing servicing of existing customer accounts in 2022
- Negotiated long-term contracts and sales terms with key accounts to secure lasting partnerships.
- Led the BDR strategy, driving the generation of 200 qualified leads per quarter.
- Oversaw a team of Sales Executives, achieving $300K USD in net new sales revenue per quarter.
- Fostered cross-functional collaboration to introduce and promote the TMS model as a new revenue stream for key accounts.
Senior Sales Executive
Trella
08.2020 - 03.2022
- Proactively prospected leads, scheduled meetings, and achieved a 30% conversion rate from leads to customers.
- Closed 50+ key deals and recognized as a top performer for outstanding sales achievements.
- Successfully upsold and cross-sold products, boosting sales and increasing overall revenue.
- Developed and nurtured strong relationships with high-value clients, resulting in long-term partnerships.
- Collaborated with cross-functional teams to tailor solutions that met clients' unique needs, driving higher customer satisfaction and retention.
- Utilized data-driven insights to refine sales strategies and maximize deal closure rates.
- Played a pivotal role in the overall growth of the business, contributing to a significant increase in market share and revenue."
Sales Executive
Trella
12.2019 - 08.2020
- Increased revenue by implementing effective sales strategies in the sales cycle process from prospecting leads through close
- Collected and analyzed customer feedback to identify product improvements and effectively communicated insights to management for strategic decision-making.
- Generated qualified leads by leveraging a diverse range of proven selling techniques and strategies.
- Successfully closed 16 new customer accounts, contributing to revenue growth and expanding the customer base.
Property Consultant
NEWGIZA Developments
11.2017 - 11.2019
- Generated leads through personal connection, networking efforts and marketing solutions to expand my network
- Provided custom financial plans to my customers based on their needs and ability
- Provided relevant real estate investments for customers based on close professional relationships and accurately defining customer needs.
- Provided expert advice on property investments, guiding clients through market trends, property valuations, and investment strategies.
- Negotiated contracts and sales agreements, ensuring favorable terms for clients while maintaining strong professional relationships with all parties involved.
Commercial Delegate Trainee
Free Trade
06.2013 - 08.2013
- Prepared variety of different written communications, reports and documents
- Worked with customers to understand needs and provide excellent service
- Proved successful working within tight deadlines and fast-paced atmosphere.
Education
Bachelor of Arts - Political Science
American University
A-Levels -
El Alsson British International School
Skills
- Sales strategy
- Sales forecasting
- Lead generation
- Microsoft Office
- Power Bi
- Sales pipeline tools (Salesforce, Pipedrive, freshsales)
- SQL
Languages
Sports Background
- Brazilian Jiu Jitsu Purple Belt
- London Open 2016 Jiu Jitsu Heavyweight Champion
- 2015 National Jiu Jitsu Championship bronze medalist.
- 2010 Handball National Champion
Timeline
Commercial Lead
Trella
03.2023 - Current
Sales Lead
Trella
03.2022 - 03.2023
Senior Sales Executive
Trella
08.2020 - 03.2022
Sales Executive
Trella
12.2019 - 08.2020
Property Consultant
NEWGIZA Developments
11.2017 - 11.2019
Commercial Delegate Trainee
Free Trade
06.2013 - 08.2013
Bachelor of Arts - Political Science
American University
A-Levels -
El Alsson British International School
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