Antoine Nabil Guirguis
Brand Manager
Heliopolis,,C
Summary
Strategic and growth-driven Brand Manager with 5+ years of experience across top FMCG multinationals including Henkel and Almarai. Proven track record in leading multi-billion brands, driving innovation, and executing high-impact brand strategies across multiple markets. Strong expertise in P&L ownership, 360 marketing campaigns, and end-to-end innovation management. Adept at navigating volatile economic landscapes, cross-functional leadership, and scaling brands through compelling communication and data-driven planning.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Brand Manager – Chilled Category
Beyti – an Almarai Subsidiary
07.2023 - Current
- Leading the Drinking Yogurt portfolio (40% of the chilled business), the fastest-growing segment, with double-digit YoY growth.
- Orchestrated the biggest relaunch since 2019, with a full packaging revamp and a 360-degree communication plan.
- Spearheaded portfolio-wide innovation launches, ensuring alignment with consumer trends and taste profiles.
- Managing the Greek yogurt segment relaunch with NPDs, including caramelized oats and mango passionfruit, and reformulated protein content for competitive superiority.
- Leading the end-to-end launch of a new chilled desserts category, crafting product strategy, price pack architecture, and 3-year forecast, including volume build-up, market growth estimates, and share targets.
- Driving consumer research, R&D collaboration, and cross-functional alignment to bring new innovations to market with precision.
Junior Brand Manager – Laundry & Home Care
Henkel Egypt
01.2022 - 07.2023
- Managed Persil High Suds, the largest detergent category in the market, and Pril, the market-leading dishwashing liquid.
- Owned the full brand P&L, media planning, and budgeting for the entire department.
- Navigated financial scenario planning during the devaluation era, ensuring agility, and business continuity.
- Led regional launches and relaunches, driving synergies across marketing, supply chain, and sales teams.
- Developed and implemented counter-competitive strategies based on ongoing market and consumer insight analysis.
Assistant Brand Manager – Laundry & Home Care
Henkel Egypt
11.2020 - 01.2022
- Executed AOP and marketing activity plans with excellence, in alignment with brand strategy.
- Supported innovation projects from concept to execution, and tracked key brand health and business KPIs.
Regional HR Specialist
Henkel GBS+
03.2019 - 11.2020
- Acted as the regional point of contact for training coordination and HR tools across the IMEA region.
- Report and monitor training activities across the IMEA region.
Employee Benefits Specialist
Wadi Degla Holding
11.2018 - 03.2019
- Manage and oversee employee benefits, rewards, and engagement initiatives.
Medical Sales Representative
Novo Nordisk Egypt
01.2018 - 05.2018
- Promoted the portfolio to HCPs, leveraged clinical research, and built strong client relationships.
Education
Career Certificate - Marketing
AUC School of Continuing Education
07.2018 - 01.2020
Bachelor - Pharmacy & Biotechnology
German University in Cairo (GUC)
09.2012 - 07.2017
Skills
Brand Strategy & Positioning
P&L & Financial Scenario Planning
Innovation & Renovation Management
Integrated Marketing Campaigns (ATL/BTL/Digital)
Media Planning & Budgeting
Cross-Functional Team Leadership
Portfolio Management
Forecasting & Business Case Development
Languages: Arabic (Native), English (Full Professional Proficiency)
Tools: Microsoft Office (Excel, PowerPoint, Word), Nielsen
References
Available upon request
LEADERSHIP & EXTRACURRICULARS
Local Committee Vice President, AIESEC GUC (2017) Led marketing and organizational growth, managing a team of 10+.
Timeline
Brand Manager – Chilled Category
Beyti – an Almarai Subsidiary
07.2023 - Current
Junior Brand Manager – Laundry & Home Care
Henkel Egypt
01.2022 - 07.2023
Assistant Brand Manager – Laundry & Home Care
Henkel Egypt
11.2020 - 01.2022
Regional HR Specialist
Henkel GBS+
03.2019 - 11.2020
Employee Benefits Specialist
Wadi Degla Holding
11.2018 - 03.2019
Career Certificate - Marketing
AUC School of Continuing Education
07.2018 - 01.2020
Medical Sales Representative
Novo Nordisk Egypt
01.2018 - 05.2018
Bachelor - Pharmacy & Biotechnology
German University in Cairo (GUC)
09.2012 - 07.2017