ASHRAF GALAL
Strategic Marketing Consultant & Specialist
Cairo Madinaty, Cairo,Cairo
Work Preference
Summary
Strategic Marketing Specialist (SOSTAC Framework) turns market research, competitor benchmarking, and SWOT analysis into measurable campaign plans for 4–6 campaigns per quarter. Uses SMART objectives, KPI dashboards, and control metrics to improve brand engagement, reduce budget waste by 10–20%, and strengthen client retention. Partners with 2–4 clients per month and internal teams to align strategy, execution, and reporting across each campaign stage.
Overview
2
2
Languages
3
3
Certifications
7
7
years of professional experience
Work History
Strategic Marketing Specialist (SOSTAC Framework)
Strike for Marketing Services
04.2024 - Current
- Audited, planned, and executed end-to-end marketing strategies using SOSTAC framework, translating complex market data into measurable campaigns that enhanced brand equity, drove revenue growth, and improved client retention.
- Conduct in-depth market research, competitor benchmarking, and SWOT analysis to identify strategic growth opportunities and shape brand positioning.
- Defined SMART objectives, aligned tactical execution with business goals, and monitored performance KPIs through real-time dashboards to ensure strategic alignment and facilitate data-driven decision making.
- Define SMART objectives, align tactical execution with business goals, and monitor performance KPIs through real-time dashboards.
- Collaborated with high-value clients and internal stakeholders to provide transparent performance reporting, fostering retention-focused relationships that bolstered client satisfaction.
Chief of Marketing
Strike for Marketing Services
01.2023 - 03.2024
- Developed marketing strategy, allocated budget, and executed cross-functional initiatives for client and brand growth, driving ROI, expanding market share, and enhancing portfolio retention.
- Managed $500,000 annual marketing budget, optimizing spend allocation to enhance marketing ROI and streamline operational efficiencies.
- Oversaw a $500,000 annual marketing budget, optimizing spend allocation to improve overall marketing ROI and eliminate structural inefficiencies.
- Secured and retained key accounts, driving 16.5% year-over-year revenue growth for the agency.
Account Manager
AMG
01.2020 - 11.2022
- Managed high-value client portfolio as primary liaison between clients and internal creative/execution teams, driving retention and account growth through on-time campaign delivery.
- Managed a portfolio of 15 high-profile accounts valued at $200,000, establishing strong relationships and identifying organic expansion opportunities.
- Improved client retention metrics by introducing KPI-driven reporting, proactive issue resolution workflows, and tailored account-planning sessions.
- Increased organic account revenue through strategic upselling and coordinated execution across internal cross-functional teams.
Education
Bachelor’s Degree - Marketing
MIU (Misr International University)
Cairo, Egypt09-2011
Skills
Strategic Marketing Planning (SOSTAC)
Market Research & Competitive Analytics
Budget Optimization & Marketing ROI
KPI Dashboards & Performance Analytics
Brand Positioning
Campaign Management & Execution
Stakeholder & Account Management
Cross-Functional Team Leadership
Client Retention Strategy
Marketing Automation
Brand strategy
Conversion rate optimization
Customer segmentation
Marketing attribution
Accomplishments
- Revenue Growth: Increased organic account revenue by 25% through targeted upselling and campaign optimization.
- Client Retention: Maintained a 95% client retention rate across key accounts by implementing KPI-driven reporting and proactive stakeholder engagement.
- Portfolio Management: Managed a 15-account portfolio and contributed to a 16.5% year-over-year revenue growth through tailored marketing programs.
- Budget Optimization: Optimized a $500,000 annual marketing budget, improving overall marketing ROI by 50% and reducing inefficiencies by 30%.
- Framework Implementation: Redesigned underperforming campaigns using the SOSTAC framework, boosting brand engagement by 50% and cutting budget waste by 30%.
- Team Leadership: Led cross-functional teams of up to 15 professionals to launch multi-channel campaigns that increased market share by 10% while delivering on time and within budget.
Certification
Master Of Business Administration
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Languages
Arabic
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Interests
Tennis
Chess
Soccer
Reading
Timeline
Strategic Marketing Specialist (SOSTAC Framework)
Strike for Marketing Services
04.2024 - Current
Chief of Marketing
Strike for Marketing Services
01.2023 - 03.2024
Account Manager
AMG
01.2020 - 11.2022
Bachelor’s Degree - Marketing
MIU (Misr International University)