ASHRAF GAMEEL
Cheif Executive Officer And Board Member
Dubai
Summary
Senior executive with over 30 years of experience specializing in Telecom, ICT, IoT, AI, digital transformation. Proven success in driving organizational growth and improving performance in both start-ups and established firms. Held key leadership positions at top technology and telecom companies, including IBM, EDS, Etisalat, Alkan, Zain, and Ooredoo. Led multicultural teams across various markets, including Egypt, UK, UAE, KSA, Sudan, and Iraq.
Overview
33
33
years of professional experience
7
7
years of post-secondary education
Work History
Co-Founder CEO and Board Member
Spectro Systems
Dubai, Emirates
5 2020 - Current
- Company Overview: Founded and launched an Industrial IoT technology provider with headquarter in Dubai and an R&D centre in Cairo
- Developed six key value propositions offering complete, out-of-the-box solutions, covering smart devices, communication gateways, cloud platforms, and analytics
- Enabled clients to streamline digital transformation, reducing time and cost
- Established a global distribution network across the EMEA region to market, sell, and support the company’s offerings
- Transitioned to a non-executive board role, handing over daily operations to new management
- Founded and launched an Industrial IoT technology provider with headquarter in Dubai and an R&D centre in Cairo
Chief Commercial Officer
Vision Valley
01.2017 - 03.2020
- Oversaw commercial operations in seven markets (UAE, KSA, Oman, Egypt, Sudan, Ethiopia, and France)
- Enhanced product-market fit across business lines, including IoT, wireless broadband, cybersecurity, and video collaboration
- Secured high-profile IoT projects, such as Dubai Smart Government (UAE) in partnership with Du, and Red Sea (KSA) with STC
Chief Marketing Officer
Asiacell, Ooredoo Group
02.2014 - 12.2016
- Led a team of over 200 professionals, generating $1.7 billion revenue
- Developed & implemented commercial strategies to drive growth in customer base
- Launched 3G services and established market leadership in data business
- Improved brand equity, customer satisfaction, and sales distribution networks
- Increased customer base by 12% in 2 years
- Achieved B2B revenue growth of 23% in 18 months
Chief Marketing Officer
Zain
02.2009 - 12.2013
- Led a team of 62 marketers in formulating and implementing commercial strategies
- Managed market analysis, business planning, product development and market communications
- Strengthened sales channels and launched customer loyalty programs
- Grew active customer base from 1.5 million to 9 million
- Grew company annual turnover to $1.6 billion
- Launched 3G and 4G-LTE services, and grew handset revenue by 500%
General Manager
ALKAN Telecom
06.2007 - 02.2009
- Led a team of 250 professionals overseeing marketing, sales, and the system integration operations across 15 countries in the MEA region
- Managed satellite communication networks business
- Developed partnerships and negotiated acquisitions to expand regional operations
- Increased business turnover by 35% in 2007 and 47% in 2008
Director of Marketing
Etisalat
02.2005 - 06.2007
- Established the marketing department and led the launch of Etisalat’s operations in Sudan
- Managed the full marketing value chain, including product development, communication, pricing, distribution, corporate strategy, and revenue growth
- Achieved a 22% share of the fixed voice market and 29% of the internet market within the first year of operation
Senior Marketing Manager
Etisalat
01.2001 - 02.2005
- Developed and implemented marketing strategies for Etisalat’s internet services
- Launched innovative online portals, driving broadband penetration and significantly increasing data revenue
Development Manager
Etisalat
03.1996 - 01.2001
- Led the internet planning and development team to design, deploy, and implement UAE’s internet infrastructure
- This included access, core network, security, and value-added services aligned with both company and national objectives
System Analyst
EDS
London , England
06.1993 - 02.1996
R&D Engineer
IBM
Cairo, Cairo Governorate
08.1991 - 02.1993
Education
MBA - Strategy Management
University of Strathclyde
Glasgow, Scotland 01.2002 - 01.2004
Bachelor of Science - Electronics and Communications
Cairo University
Cairo 09.1986 - 06.1991
Certified Board Director -
International Finance Corporation (IFC)
04.2001 -
Skills
Visionary Leadership
Strategy Making and Management
Budgeting & Financial Planning
Organizational Development
Multicultural Team Leadership
Brand Development & PR
Sales & Channel Development
Research & Analytics
Partnership & Strategic Alliances
Timeline
Chief Commercial Officer
Vision Valley
01.2017 - 03.2020
Chief Marketing Officer
Asiacell, Ooredoo Group
02.2014 - 12.2016
Chief Marketing Officer
Zain
02.2009 - 12.2013
General Manager
ALKAN Telecom
06.2007 - 02.2009
Director of Marketing
Etisalat
02.2005 - 06.2007
MBA - Strategy Management
University of Strathclyde
01.2002 - 01.2004
Certified Board Director -
International Finance Corporation (IFC)
04.2001 -
Senior Marketing Manager
Etisalat
01.2001 - 02.2005
Development Manager
Etisalat
03.1996 - 01.2001
System Analyst
EDS
06.1993 - 02.1996
R&D Engineer
IBM
08.1991 - 02.1993
Bachelor of Science - Electronics and Communications
Cairo University
09.1986 - 06.1991
Co-Founder CEO and Board Member
Spectro Systems
5 2020 - Current
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