Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ashraf Sherif Hussein

Ashraf Sherif Hussein

Cairo

Summary

My prime objective is to further enhance and develop in the field of advertising in art directing and studio managing, with a reputable organization that fosters creativity and rewards efforts.

Experienced with managing creative projects from concept to completion. Utilizes strategic vision to align artistic direction with client goals. Strong understanding of team leadership and innovative design techniques.

Overview

31
31
years of professional experience

Work History

Senior Creative Art Director

Professional Freelancer
03.2020 - Current
  • Worked as a professional freelancer for companies in different sectors to handle their advertising matters and materials.

Senior Art Director & Department head

D-media – Cairo
02.2019 - 02.2020
  • Managing the whole department.
  • Art directing the design team and controling the quality of the designs and ideas.
  • Handling the artwork of all the designs and conceptualising the artworks, layouts, advertorials, ads and below-the-line advertising development.
  • Coordinating with the production department to deliver client’s final products.

Branding & Communication Manager / Associate Art Director

iKU Mobile – Dubai
01.2018 - 01.2019
  • Handling the social media platforms and handling the whole department and team.
  • Art directing the design team and controling the quality of the designs and ideas.
  • Handling the artwork of all the designs and conceptualising the artworks, layouts, advertorials, ads and below-the-line advertising development.

Senior Creative Art Director

Professional Freelancer
01.2016 - 01.2018
  • Worked as a professional freelancer for companies in different sectors to handle their advertising matters and materials.

Senior Creative Art Director and Head of Department

MEDIA PARTNERS - Cairo
04.2015 - 12.2016
  • Art directing the design team and controling the quality of the designs and ideas.
  • Managing the art department.
  • Handling the artwork of all the designs and conceptualising the artworks, layouts, advertorials, ads and below-the-line advertising development.

Senior Creative Art Director

Spark Me – Dubai
12.2014 - 04.2015
  • Handling the artwork of all the designs and conceptualising the artworks, layouts, advertorials, ads and below-the-line advertising development.

Senior Creative Art Director and Head of Department

MEDIA PARTNERS
09.2012 - 12.2014
  • Art directing the design team and controling the quality of the designs and ideas.
  • Managing the art department.
  • Handling the artwork of all the designs and conceptualising the artworks, layouts, advertorials, ads and below-the-line advertising development.

Senior Art Director and Head of Art Depatment

MIND for Media Services
03.2012 - 08.2012
  • Handling the artwork of all the magazines and conceptualising the layout of the articles, advertorials and ads.
  • Managing the art department.
  • Handling the artwork and below-the-line advertising development.

Senior Art Director and Head of Art Depatment

LONDON RUNWAY Magazine
05.2007 - 03.2011
  • Handling the artwork of all the magazines and conceptualising the layout of the articles, advertorials and ads.
  • Handling the artwork and below-the-line advertising development.
  • Managing the art department.

Senior Creative Graphics Designer & Studio Manager

Synergy
03.2006 - 04.2007
  • Handled the artwork and below-the-line advertising development for the following clients: Mobinil, Nokia, Link DSL, Calyon Bank, Edita new products, Orascom Telecom, Athear Trading, Egypt Air Plus (built the whole campaign), Teama Milk, Alfa Market.
  • Managed the art department.

Senior Creative Designer

Linea Art and Production
06.1998 - 02.2006
  • Handled the artwork and below-the-line advertising development for the following clients: Peugeot Egypt, O’lait, Thomas Cook, Lipton, Henkel Cosmetics, Juhayna, Sainsbury Egypt, M. Gahar Optics, Parfico, Microsoft and Sony Music Egypt.
  • Responsible for developing creative concepts and interpreting them into designs that corresponded with the client’s advertising and marketing objectives.
  • In charge of generating genuine artwork and designs to enable the company to surpass its competition and build a larger client base.
  • Actively participated in the branding of new line and consumer products.
  • Nature of activities include creative designs of corporate brochures, press advertisments, POS materials, stationary, outdoor and indoor signage, booths.
  • Successfully created the launch packaging for My Honey soap and launch campaign for Fa Men, as well as the artwork for the relaunch campaigns of Fa, Bac, Taft, Bonawell which consisted of posters, danglers and press/magazine ads.
  • Responsible for following up on the production of Sainsbury’s in-store display’s and layout and outdoor signage such as designing, advising on the usage of production materials, and following up with suppliers on the delivery of production items.
  • Executed various design adaptations and localisations for Sony Music Egypt.
  • Participated in designing the market launch materials for Peugeot 307 in Egypt; which included brochure, press ads and showroom posters.
  • Worked on the localisation of the Peugeot 406 press campaign, billboards for the 307 and 406 models as well as all the brochures artwork development.
  • Developed press campaigns for Peugeot Assistance Road Service, Peugeot’s After Sales, and Peugeot Service.
  • Designed Thomas Cook’s bi-monthly newsletter as well as various magazine ads, flyers and brochures.

Production Manager and Graphic Designer

Starlight Advertising
11.1997 - 04.1998
  • Responsible for managing the comprehensive operations of the agency.
  • Planned, developed and implemented the company’s business goals.
  • Responsible for increasing the sales of advertising space in Green Guide, a local tourist guide
  • In charge of the design and follow up on client’s production projects to ensure their correct and timely execution.

Graphic Designer

Moheeb Advertising
06.1994 - 03.1996
  • Learned the basics of advertising agency work, duties and responsibilities, specialising in design, animation and TV production.
  • Client List included: National Bank of Egypt, Goldi Household Appliances, Crystal Oil and many of animation movies.

Education

Bachelor of Arts - Faculty of Commerce, specialisation in Accounting

Cairo University

Thanawiyya Amma Arts

Lycée El Haram

Skills

  • Multilingual proficiency in French, English, and Arabic
  • Proficient in PC and Mac systems
  • Proficient in Macromedia Freehand and Adobe Photoshop
  • Experienced with CorelDRAW and Type Styler
  • Strong understanding of online resources

Timeline

Senior Creative Art Director

Professional Freelancer
03.2020 - Current

Senior Art Director & Department head

D-media – Cairo
02.2019 - 02.2020

Branding & Communication Manager / Associate Art Director

iKU Mobile – Dubai
01.2018 - 01.2019

Senior Creative Art Director

Professional Freelancer
01.2016 - 01.2018

Senior Creative Art Director and Head of Department

MEDIA PARTNERS - Cairo
04.2015 - 12.2016

Senior Creative Art Director

Spark Me – Dubai
12.2014 - 04.2015

Senior Creative Art Director and Head of Department

MEDIA PARTNERS
09.2012 - 12.2014

Senior Art Director and Head of Art Depatment

MIND for Media Services
03.2012 - 08.2012

Senior Art Director and Head of Art Depatment

LONDON RUNWAY Magazine
05.2007 - 03.2011

Senior Creative Graphics Designer & Studio Manager

Synergy
03.2006 - 04.2007

Senior Creative Designer

Linea Art and Production
06.1998 - 02.2006

Production Manager and Graphic Designer

Starlight Advertising
11.1997 - 04.1998

Graphic Designer

Moheeb Advertising
06.1994 - 03.1996

Thanawiyya Amma Arts

Lycée El Haram

Bachelor of Arts - Faculty of Commerce, specialisation in Accounting

Cairo University

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Ashraf Sherif Hussein