Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ashrakat Ibrahim

Brand and Product Marketing Manager
MENA

Summary

Results-driven Product Leader with a strong track record at EssilorLuxottica, specializing in market research, brand strategy, and product innovation within the fashion and luxury sector. Skilled in leveraging data-driven insights to shape high-impact marketing campaigns, optimize product performance, and elevate brand positioning. Passionate about the fashion industry, with expertise in translating consumer trends into actionable strategies that boost visibility, deepen engagement, and drive business growth.

Overview

12
12
years of professional experience
3
3
Languages

Work History

Product Manager

MAGRABi Retail Group
10.2024 - Current
  • Lead the end-to-end lifecycle of product development, from strategy and concept to launch and optimization.
  • Translate consumer insights and market trends into compelling product strategies and roadmaps.
  • Collaborate cross-functionally with marketing, and commercial teams to deliver innovative products on time and within budget.
  • Analyze product performance using data-driven KPIs to inform decisions and drive continuous improvement.
  • Ensure product positioning and go-to-market execution align with global brand standards and regional market needs.

Brand and Product Marketing Manger - Mainstream

EssilorLuxottica
01.2024 - 09.2024
  • Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
  • Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Optimized segment space automation growth by leading marketing strategy and content creation.

Brand And Product Marketing Manager- Varilux

EssilorLuxottica
07.2022 - 01.2024
  • Developing Brand Strategies: Define the brand's identity, values, and positioning in the market. Develop strategies to enhance brand awareness, reputation, and loyalty.
  • Creating Product Marketing Plans: Work closely with product teams to understand product features, benefits, and target audience. Develop marketing plans that effectively promote products and drive sales.
  • Conducting Market Research: Conduct market research to understand consumer needs, preferences, and trends. Use insights to inform product development and marketing strategies.
  • Planning Marketing Campaigns: Plan and execute marketing campaigns across various channels such as digital, social media, email, and traditional advertising. Develop creative concepts, messaging, and visuals for campaigns.
  • Content Creation: Create compelling content for marketing materials including websites, social media posts, blog articles, videos, and product collateral.
  • Managing Marketing Collateral: Ensure consistency and quality of marketing materials, including product brochures, presentations, and sales tools.
  • Analyzing Marketing Performance: Monitor and analyze the performance of marketing campaigns using metrics such as ROI, conversion rates, and customer engagement. Use data to optimize campaigns and improve results.

Key Account Market Manager

EssilorLuxottica
01.2021 - 07.2022
  • Account Management: Build and maintain strong relationships with key accounts by understanding their needs, goals, and challenges.
  • Strategic Planning: Develop strategic account plans aligned with company objectives to maximize sales opportunities and revenue generation.
  • Market Analysis: Conduct thorough market analysis to understand industry trends, competitor activities, and market dynamics.
  • Sales Forecasting and Planning: Collaborate with sales teams to forecast sales volumes and set targets for key accounts.
  • Product Knowledge: Stay updated on company products, services, and solutions to effectively communicate value propositions and address customer needs.
  • Performance Monitoring and Reporting: Monitor key account performance metrics.
  • Customer Relationship Management (CRM): Utilize CRM systems to maintain accurate records of key account interactions, sales activities, and account history.

Sales Supervisor

EssilorLuxottica (Lenscrafters)
01.2014 - 01.2020
  • Maintained presentable and attractive sales floor by coordinating moves, overseeing merchandising, and revamping displays.
  • Boosted product sales through effective collaboration with retailers and sales representatives.
  • Supported senior managers through effective handling of routine operations such as opening and closing procedures.
  • Improved store results continuously using successful sales and production team collaborations.

Education

Digital Marketing Strategy - Marketing

Harvard Business school
02.2024

BCOMM - Marketing, Minor, International Business

Concordia University (JMSB)
01.2021

Certification - Commerce

Dawson College
04.2017

Skills

  • Market Research

  • Data Analysis

  • Strategic Thinking

  • Digital Marketing

  • Product Management

Digital marketing

Product launches

Pricing strategy

Marketing campaigns

CRM management

Timeline

Product Manager

MAGRABi Retail Group
10.2024 - Current

Brand and Product Marketing Manger - Mainstream

EssilorLuxottica
01.2024 - 09.2024

Brand And Product Marketing Manager- Varilux

EssilorLuxottica
07.2022 - 01.2024

Key Account Market Manager

EssilorLuxottica
01.2021 - 07.2022

Sales Supervisor

EssilorLuxottica (Lenscrafters)
01.2014 - 01.2020

BCOMM - Marketing, Minor, International Business

Concordia University (JMSB)

Certification - Commerce

Dawson College

Digital Marketing Strategy - Marketing

Harvard Business school

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Ashrakat IbrahimBrand and Product Marketing Manager