Aya Khaled
Advertising Operations
Summary
Hardworking advertiser knowledgeable about marketing, sales and business needs. Experienced with Google Ad Manager, Magento, Google Analytics, Tableau and other online marketing platforms, to accomplish advertising objectives.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Global Advertising Operations
Property Finder
04.2024 - Current
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Enhanced campaign performance with thorough data analysis and strategic adjustments.
- Improved client satisfaction by providing consistent updates on campaign progress and addressing concerns promptly.
Senior Advertising Operation
B.Tech
5 2023 - 03.2024
- Prepare proper media plan for the client.
- Create Website content guidelines.
- Check banners designs for approval.
- Check Availability for the ads.
- Track campaign performance - Campaign reporting.
Advertising Operation Manager
Huawei
01.2022 - 01.2023
- Handle the end-to-end process of reservation ads setup & execution for HUAWEI Ads
- Complete quality assurance and testing of creative assets to ensure proper functionality across browsers
- Generate proper media plan/ad delivery plan for client
- Optimize in regional campaigns by giving suggestions for better performance
- Translate ads content.
- Enhance the guidelines for ads review with HQ.
- Create Inhume campaigns and optimize in it.
Regional Ad Operation Executive
Property Finder
02.2021 - 12.2021
- Publishing banners on our website with targeting specific customers on “DoubleClick for Publishers”
- Send monthly reports for website inventory Send monthly reports client's banners performance
- Third party Trackers implementation Third party Tags assignment
- Conversion Pixel Generation - Brand safety - Exclusions - Open Exchange serving
- Order & Line Item naming requirements for - automated report Give training sessions to the new BDM's about our media product
Ad Operation Specialist
Property Finder
01.2019 - 02.2021
- Handling communications with designers for website advertising banners.
- Publishing banners on our website with targeting specific customers on “DoubleClick for Publishers”.
- Send monthly reports for website inventory and banners performance.
Social Media Specialist
Property Finder
01.2018 - 01.2019
- Monitoring Social Media platforms Enhance branding campaign for the brand
- Handling lead campaigns on Facebook
- Responsible for Social Media content calendar; planning, writing and scheduling posts.
Education
Pre-Masters Degree in English Mass Communication - Public Relations & Advertising
Cairo University
Egypt 04.2001 -
Bachelor of English Mass Communication - Public Relations & Advertising
Canadian International College
Egypt 04.2001 -
Skills
Data Analytics
Problem Solving
Research
Fast Learner
Handling Meetings
Ad Targeting Techniques
Excellent Communication
Certification
Drive Advertising Revenue with Google Ad Manager
Timeline
Global Advertising Operations
Property Finder
04.2024 - Current
Advertising Operation Manager
Huawei
01.2022 - 01.2023
Regional Ad Operation Executive
Property Finder
02.2021 - 12.2021
Ad Operation Specialist
Property Finder
01.2019 - 02.2021
Social Media Specialist
Property Finder
01.2018 - 01.2019
Pre-Masters Degree in English Mass Communication - Public Relations & Advertising
Cairo University
04.2001 -
Bachelor of English Mass Communication - Public Relations & Advertising
Canadian International College
04.2001 -
Senior Advertising Operation
B.Tech
5 2023 - 03.2024