Summary
Overview
Work History
Education
Certification
Skills
Timeline
AdministrativeAssistant

Aya Khaled

E-commerce Team Leader

Summary

As the e-commerce team Leader at SAMMAN GROUP, my role encompasses driving growth through innovative strategies and overseeing our digital presence across multiple platforms. My expertise in SEO and social media marketing has been instrumental in enhancing our online visibility and customer engagement. Our team's success is rooted in collaborative efforts, where I contribute by marrying high-quality content with data-driven SEO practices. This synergy has not only improved our search engine rankings but also boosted conversions significantly. Staying abreast of digital trends and consumer behaviors ensures that my contributions support SAMMAN GROUP's continued prominence in the e-commerce space.

Overview

9
9
years of professional experience
8
8
Certification

Work History

Ecommerce Team Leader

SAMMAN GROUP
12.2021 - Current
  • Manage and grows the e-commerce business of the group by managing all online activities
  • Working with product management, sales, graphics, and other relevant departments to provide updateds
  • Solve content production issues creatively and help increase the quality of content
  • Overseeing all online activities and maintaining the group’s digital marketing channels across SEO, and social media [Facebook/Instagram/LinkedIn/Twitter]
  • Experience in creating high-quality product descriptions and other e-commerce content that drive conversions
  • Knowledge of SEO principles and experience optimizing website content for search engines
  • Experience in creating engaging and effective social media content
  • Proficiency in using content management systems, such as WordPress, in managing and organize website content
  • Using Spreadsheets or Excel in addition to web analytics to stay organized and monitor changes in product sales, and identify opportunities for improvement
  • Responsible for content development, presenting, and editing to achieve the best eCommerce online marketing approach
  • Consistently ensure high-quality standards are upheld, including fact-checking, and quality audits including content archive backup
  • Perform keyword research and implementation into copy for SEO efforts
  • Assure the content reaches business needs and complies with pre-agreed SEO standards
  • Take creative and quality ownership (manage complete ideation to execution cycle) and provide strategic ideas

Senior Account Manager

OFD Shipping Company

Account Manager

Aya Khaled
12.2020 - 08.2021
  • In a shipping company, my responsibilities encompass a wide range of tasks aimed at nurturing and expanding client relationships while ensuring the efficient and timely delivery of goods
  • Here's an overview of my key duties:
  • Client Relationship Management: Serve as the primary point of contact for designated accounts, fostering strong relationships built on trust and reliability
  • Actively engage with clients to understand their unique shipping needs, preferences, and challenges, and provide personalized solutions to address them effectively
  • Operational Coordination and Oversight: Serve as a liaison between clients and internal operational teams to facilitate smooth and efficient shipment handling, tracking, and delivery
  • Coordinate with logistics partners and carriers to optimize route planning, minimize transit times, and ensure timely delivery of goods
  • Monitor shipment progress and address any issues or delays proactively to uphold service quality and meet client expectations.

E-commerce Content Specialist

Cajedu
11.2020 - 02.2021
  • Here's a detailed outline of my responsibilities:
  • Product Description Crafting: I meticulously research and analyze products within categories such as
  • Appliances, Hand & Power Tools, Fashion, Mobile Phones, Perfumes, and Toys
  • Drawing upon my keen understanding of consumer preferences and market trends, I create compelling and informative product descriptions that resonate with our target audience
  • Each description is tailored to highlight the unique features and benefits of the product, effectively communicating its value proposition
  • SEO Title Optimization: Recognizing the importance of search engine optimization (SEO) in driving organic traffic to our platform, I adeptly optimize product titles to enhance their discoverability and ranking on search engine results pages (SERPs)
  • Leveraging relevant keywords and strategic placement, I ensure that our products are prominently positioned to capture the attention of potential customers actively seeking relevant items
  • SEO Description Crafting: In tandem with SEO title optimization, I meticulously craft meta descriptions that succinctly encapsulate the essence of each product while maximizing click-through rates
  • By incorporating targeted keywords and persuasive language, I strive to entice users to click through to the product page, thereby driving traffic and ultimately facilitating conversions
  • Continuous Improvement Initiatives: I actively monitor the performance of product descriptions, SEO titles, and descriptions, leveraging analytics data to identify areas for optimization and refinement.

Catalog Specialist

noon
08.2019 - 12.2020
  • My role entailed crafting meticulously curated product descriptions and optimizing SEO titles and descriptions across a diverse range of categories including Appliances, Hand & Power Tools, Fashion, Mobile Phones, Perfumes, and Toys
  • My responsibilities included:
  • Product Description Writing: I meticulously researched and composed detailed and engaging product descriptions for various items within the specified categories
  • These descriptions aimed to highlight key features, benefits, and unique selling points of each product to effectively communicate their value proposition to customers
  • Aya Khaled - page 2
  • SEO Title and Description Optimization: I optimized product titles and descriptions using best practices in search engine optimization (SEO) to enhance visibility and improve search engine rankings
  • This involved strategically incorporating relevant keywords, phrases, and meta tags to attract organic traffic and drive conversions
  • Category Expertise: I developed a deep understanding of the characteristics, specifications, and consumer preferences within each category to tailor product descriptions and SEO strategies accordingly
  • This involved staying informed about industry trends, market dynamics, and competitor insights to ensure competitive positioning and relevance
  • Cross-Functional Collaboration: I collaborated closely with cross-functional teams including marketing, content creation, and product management to ensure alignment with overall business objectives and branding guidelines
  • This involved coordinating efforts to maintain consistency in messaging, tone, and imagery across all product listings
  • Continuous Improvement: I continuously monitored and analyzed performance metrics, customer feedback, and market trends to identify opportunities for optimization and enhancement
  • This included conducting A/B testing, refining content strategies, and implementing innovative approaches to drive higher engagement and conversion rates.

Catalog Specialist

Amazon
12.2018 - 07.2019
  • As part of my professional responsibilities:
  • I conducted content maintenance and evaluation, encompassing time-sensitive materials, menus, indexes, and directories within the website
  • I consistently met all deadlines associated with the creation and maintenance of accurate content
  • I curated item catalogs for CCC items (Consumer electronics, Cell phones, Cameras) and Lifestyle items (Apparel, Shoes & Accessories, Health & Personal Care, Perfumes & Fragrances, Grocery, Food & Beverages) on the website
  • I oversaw the integration and compilation of work from writers and designers to produce final, accurate content adhering to company corporate standards
  • This included crafting compelling titles, and detailed product descriptions, highlighting key selling features, and incorporating images and videos when applicable
  • The goal was to educate and engage our customers, ultimately driving increased conversions.

Seller Support

Amazon Egypt

Seller Support Specialist

Amazon
02.2015 - 02.2017
  • Playing a pivotal role as the main liaison between Amazon and third-party sellers
  • My responsibilities centered on delivering high-quality email support in accordance with internal service level agreements, ensuring timely and precise operational assistance
  • Within this role, I showcased exceptional time-management abilities and thrived in working autonomously, effectively utilizing departmental resources, policies, and procedures
  • My capacity to navigate complex situations independently while upholding Amazon's standards for operational excellence was integral to fostering positive relationships with sellers and driving overall customer satisfaction
  • Aya Khaled - page 3

Education

Bachelor of Arts - BA - Geography

Ain Shams University
Sep 2012

Certification

commerce Optimization Social Media Marketing Content Marketing Web Content Creation Facebook Ads Search Engine Optimization (SEO) E-commerce SEO Content Management E- Commerce Aya Khaled - page 4

Skills

  • Ecommerce Strategies
  • Ecommerce Integration
  • Team Growth
  • Team Leadership
  • Team Performance
  • Team Evaluation
  • Team Analysis
  • Problem-Solving
  • Analytical and Critical Thinking
  • Google Workspace
  • Flexible and Adaptable
  • Planning and Coordination

Timeline

Ecommerce Team Leader

SAMMAN GROUP
12.2021 - Current

Account Manager

Aya Khaled
12.2020 - 08.2021

E-commerce Content Specialist

Cajedu
11.2020 - 02.2021

Catalog Specialist

noon
08.2019 - 12.2020

Catalog Specialist

Amazon
12.2018 - 07.2019

Seller Support Specialist

Amazon
02.2015 - 02.2017

Senior Account Manager

OFD Shipping Company

Seller Support

Amazon Egypt

Bachelor of Arts - BA - Geography

Ain Shams University

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Aya KhaledE-commerce Team Leader