Aya Mohamed Hanafy
Senior Public Relations
Giza
Summary
Dynamic Senior Public Relations Officer with a proven track record at Suez Canal Life Insurance, excelling in media relations and crisis management. Expert in developing impactful PR strategies and fostering strong media connections, enhancing client credibility. Skilled in social media strategy and collaboration, driving successful product launches and increasing public awareness.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Senior Public Relations Officer
Suez Canal Life Insurance
01.2019 - Current
- Led successful product launches through coordinated PR efforts and promotional events.
- Managed crisis communications, effectively mitigating potential damage to client reputation.
- Successfully pitched story ideas resulting in feature articles in top-tier publications, boosting client credibility within the industry.
- Developed and maintained strong relationships with key media contacts, leading to increased coverage opportunities.
- Implemented employee communication plans that increased staff understanding of organizational goals and fostered a sense of unity among team members.
- Managed public relations budgets to maximize impact while adhering to financial constraints.
- Developed campaigns to increase public awareness of company and engage customers.
Education
Bachelor in Mass Communication - Journalism And Mass Communication
Ahram Canadian University
Giza, Egypt 04.2001 -
Skills
Social media strategy
Editorial skills
Video editing
Reputation management
Internal communications
Media relations
Public relations
PR strategy oversight
Teamwork and collaboration
Customer service
Automate operation processes using Excel, Access, Power BI
Excellent in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Timeline
Senior Public Relations Officer
Suez Canal Life Insurance
01.2019 - Current
Bachelor in Mass Communication - Journalism And Mass Communication
Ahram Canadian University
04.2001 -