Spreadsheet software
Aya Seada
Senior Brand Manager
Nasr City,Cairo
Summary
Diligent Senior Brand Manager offering Three years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product development.
Overview
8
8
years of professional experience
1
1
Certification
2
2
Languages
Work History
Senior Brand Manager
Sovalue PHARMA/CVS&GIT Line
1 2023 - Current
- Managing the Medico_Marketing aspect of the Diabetes & GIT portfolio
- Taking the full responsibility of Vildaformin 50/1000Mg, Glempozin10,25MG and Pantazol tabs & Vial
- Managing team of associate brand managers
- Preparing brand campaigns for the Private sector
- Developed brand identity with distinctive graphic style and tone for all company communications, conveying a clear message to consumers
- Established commercial brands through consistent communications, generating increased sales volume
- Managing the marketing aspects of the Cardio-Metabolic portfolio Taking full responsibility for the ICANDRA range
- Share in the relaunch of CEMICRESTO & Launch of NERVITOGAM as delegation due to the vacancy of my peer
- Setting the full strategy & T.O.P for the brands to achieve the targeted M.S
- Allocating the budget of expenditure considering the overall P/L to gain the most profitable financial projection
- Participate in the overall team structure with the B.U.M
- To ensure the proper implementation of the strategic objectives
- Preparing brand campaigns either for Private or tender markets
- Leading the medico -Marketing training for the sales teams
- Monitoring the execution of the marketing plan via Single visits for the K.O.Ls or Double visits with my colleagues in the sales team
- Established maintenance plans and oversaw repair work to maintain productivity
- Communicated product and machine failure details to address and resolve root causes
- Achievement 112% YTD-Sep-2021.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
- Devised content strategy to effectively engage target audiences.
- Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Maintained above-average brand penetration.
- Mentored junior team members to develop their skills and further their professional growth within the organization.
- Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
Brand Manager
Biomed Pharmaceutical Company/CVS Line
2021.08 - 2022.12
- Managing the marketing aspects of the Cardio-Metabolic portfolio Taking full responsibility for the ICANDRA range
- Share in the relaunch of CEMICRESTO & Launch of NERVITOGAM as delegation due to the vacancy of my peer
- Setting the full strategy & T.O.P for the brands to achieve the targeted M.S
- Allocating the budget of expenditure considering the overall P/L to gain the most profitable financial projection
- Participate in the overall team structure with the B.U.M
- To ensure the proper implementation of the strategic objectives
- Preparing brand campaigns either for Private or tender markets
- Leading the medico -Marketing training for the sales teams
- Monitoring the execution of the marketing plan via Single visits for the K.O.Ls or Double visits with my colleagues in the sales team
- Established maintenance plans and oversaw repair work to maintain productivity
- Communicated product and machine failure details to address and resolve root causes
- Achievement 112% YTD-Sep-2021.
- Established performance metrics to evaluate campaign success, making data-driven adjustments as needed to optimize results.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
First Line Manager
Biomed Pharmaceutical Company/CVS Line
2021.01 - 2021.07
- Developed strong relationships with clients through excellent communication and problem-solving skills, resulting in increased customer satisfaction.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Established maintenance plans and oversaw repair work to maintain productivity. Communicated product and machine failure details to address and resolve root causes. Achievement 112% YTD-Sep-2021.
First Line Manager
HPG Pharmaceutical/HealthCare Line
2019.02 - 2020.12
- Achieving best achiever during the second semester of 2018.
- Achieving of best achiever as district manager (2019)
- Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 120 %
- Leading of team to achieve their target with growth from (10% to 120%)
- Rising of sales from 25% to 160% at first semester
- Evaluated performance against goals and implemented appropriate development plans.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Senior Business Representative
Adwia Pharmaceutical Company/Primary Care Line
2018.01 - 2019.01
- AchievinghighlygrowthinGlobereachedto120%in Nasr city and New Cairo (Q4-2016)
- Achieving best practice in (Allerde spray) which reflect 116% growthat2016, in addition to Significant growth (80%) in (Elonda Tabs).
- Presented professional image consistent with company's brand values.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Business Representative
Globe Pharmaceutical Company/ Gyna/Chest Line
2016.06 - 2018.01
- Mentored junior team members, facilitating their professional growth and enhancing overall team performance.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Evaluated competitors'' strategies to identify strengths, weaknesses, opportunities, and threats that could be leveraged for business success.
- Presented company offerings at industry events, generating interest from prospective clients and partners.
- Achieving highly growth reached to120% in Nasr city and New Cairo (Q4-2016).
- Achieving best practice in ( Allerde spray) which reflect 116% growth in 2016,in addition to growth (80%)in (Elonda Tabs)
Education
MBA - Marketing
AASTMT
Cairo, Egypt 2001.05 -
Bachelor of Science - Biochemistry
Faculty of Science, Ain Shams University
Cairo, Egypt 2001.05 -
Skills
Promotion development PerformanceBrand-building strategies
Marketing campaign development experience
Internal Communications
Social Media Campaigns
Marketing Program Management
Packaging Design
Marketing Plan Development
Attention to Detail
Social Media Marketing
Product Lifecycle Management
Staff Management
Marketing Strategy Development
Accomplishments
As Senior Brand Manager
Sovalue PHARMA ; Cairo, Egypt
- Achieved 33% Company Growth through effectively helping with Resolved products "Vildaformin®, Glempozin®10,25 Pantazol®Tabs& Vial issue through.
- Collaborated with team of 120 in the development and execution of the sequential marketing activity.
Campaign Management;
- Creating and implementing a one-year CME” Continuous Medical Education “ Programme with the name of Diabetes cases and expert Opinion targeting 500 Dr. with SP in the IM & GP segment. By driving the panel of physical and online sessions that Communicate the target segment with the benefit of Vildaformin.
- Creating and implementing a GLIS_Study in three series, to evaluate the efficacy, Safety, and +ve impact of Glempozin 10MG on Patients with CKD and CVD, Targeting three segments of H.C.P divided based on the study objective to GP, Nephrologist, and cardiologists in PCI Center successfully enrolled and evaluated,3600 new patients with Type_2 D.M ON Glempozin 25MG, 6400 new patients with and without Type_2 D.M on Glempozin 10MG.
- Creating and managing marketing campaigns under the name of “عيش بصحه” across various channels, including digital, and events.
- Creating and managing a project with GIT_Centers in the center area successfully
Brand Building;
- Creating compelling and consistent product positioning and messaging for Glempozin 10&25MG, Vildaformin 50/1000MG& and Pantazol 40MG Tabs& Vial that restores with the target segments.
- Collaborate with cross-functional teams to integrate marketing plans into overall company initiatives
Performance Tracking;
- Track and analyze marketing performance metrics, providing regular reports to leadership.
- Utilize data to make informed decisions and optimize marketing activities.
Budget Management;
Manage the marketing budget efficiently, maximizing resources to achieve optimal results.
Software
Presentation Software
Word Processing Software
Graphic designing and tech skills
MySQL
Microsoft Office
Certification
Certified [Data Analysis, Online ], [Ibn Sina Training Academy] - [Six Month]
Timeline
Brand Manager
Biomed Pharmaceutical Company/CVS Line
2021.08 - 2022.12
First Line Manager
Biomed Pharmaceutical Company/CVS Line
2021.01 - 2021.07
First Line Manager
HPG Pharmaceutical/HealthCare Line
2019.02 - 2020.12
Senior Business Representative
Adwia Pharmaceutical Company/Primary Care Line
2018.01 - 2019.01
Business Representative
Globe Pharmaceutical Company/ Gyna/Chest Line
2016.06 - 2018.01
MBA - Marketing
AASTMT
2001.05 -
Bachelor of Science - Biochemistry
Faculty of Science, Ain Shams University
2001.05 -
Senior Brand Manager
Sovalue PHARMA/CVS&GIT Line
1 2023 - Current