Aya Tarek
6th of October City,GZ
Summary
Gained extensive experience in the fashion industry by working with multiple brands, developing insights into diverse customer preferences and market trends. Passionate about contributing to structured, multinational environments that value collaboration and teamwork. Skilled in managing teams and driving large-scale projects to successful and satisfactory outcomes through strategic planning and effective execution.
Overview
9
9
years of professional experience
Work History
Category Manager
Noon.com
06.2021 - Current
- Lead and manage category performance by identifying growth opportunities, developing seasonal strategies, and driving business plans to achieve category sales targets.
- Negotiate with fashion brands for margin agreements, exclusive deals, stock rotation plans, and better payment terms to optimize profitability.
- Conduct regular competitor analysis and market research to keep up with fashion trends, identifying gaps in assortment and adjusting product mix accordingly.
- Oversee SKU management, ensuring accurate data entry, proper assortment, and stock depth across various sub-categories such as men’s, women’s, and kids' fashion.
- Collaborate with marketing teams to create and implement promotional campaigns, optimizing visibility and boosting category sales during peak seasons, special events, and promotions.
- Develop pricing strategies and execute markdown plans to manage inventory, maximize margin, and ensure competitiveness in market.
- Monitor and analyze category performance using KPIs (e.g., GMV, sell-through rates, average basket size), identifying areas for improvement and making strategic adjustments.
- Coordinate with suppliers to improve delivery lead times, ensure product quality, and meet promotional deadlines.
- Manage end-to-end onboarding process for new fashion brands, ensuring timely launch of products on platform.
- Work closely with logistics and warehouse teams to streamline order fulfillment processes and ensure timely deliveries, reducing return rates and improving customer satisfaction.
- Prepare reports on category performance, providing insights and recommendations to senior management on growth opportunities, stock optimization, and consumer behavior trends.
Area Commercial Manager
LC Waikiki
02.2020 - 06.2021
- Led store commercial team to meet customer demand effectively
- Managed sales and stock allocation while analyzing trends and market data
- Collaborated with buyers and merchandisers to maximize product visibility and forecast demand
- Maintained communication with merchandise team to ensure product availability at right time
- Conducted competitive market studies and kept up-to-date with trends
- Oversaw product availability on website, ensuring full variety was present
Senior Regional Buyer
Quattro Trading Company
04.2016 - 02.2020
- Sourced new merchandise and reviewed existing stock to meet customer needs
- Analyzed brand sales and market trends, preparing business plans for forecasting
- Traveled internationally for buying trips based on Open-to-Buy (OTB) sheets
- Managed supply chain processes and shipping coordination
- Set pricing for products, preparing merchandising plans for each category
Education
Fardous Language School
6 OctoberAccounting And Finance
Modern Academy
MaadiSkills
Strategic sourcing
Supplier contracts
Vendor relations
E-commerce management
Advanced forecasting methods
Timeline
Category Manager
Noon.com
06.2021 - Current
Area Commercial Manager
LC Waikiki
02.2020 - 06.2021
Senior Regional Buyer
Quattro Trading Company
04.2016 - 02.2020
Fardous Language School
Accounting And Finance
Modern Academy
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