AYMAN FARAH

• Led & managed the reformulation of corporate brand strategy and identity
• Built commercial department with headcount of 12 employees.
• Formulated Egypt & KSA marketing strategy led by market and consumer research.
• Developed annual marketing budget and optimized performance achieving 22% enhancement in conversion rate while saving 40% of total marketing expenditure in year 1

• In this Global management consultancy, I worked on three main projects. I tailored strategic marketing plan to help leading furniture company achieve its target commercial objectives with three-year sales forecast. Also, I crafted marketing strategies for two B2B companies in printing inks and medical furniture industries.

• Genycs is Cairo-based boutique consulting company specialized in strategic marketing planning and project management
• Genycs offers experienced marketing team on-site to help evaluate, design, and implement unique marketing plans for businesses growth.

• Renovated Egypt marketing strategy in-line with global brand guidelines
• Analyzed marketing data and identified customer acquisition and retention cost
• Constructed annual marketing plan that elevated sales revenues by 20%
• Formulated business partnerships and optimized new revenue streams
• Drove effective advertising and PR campaigns that generated positive word of mouth
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Supervised market research projects (Qualitative & Quantitative)
• Oversaw the product development (Taste testing, R&D and Packaging design) and successfully advised on product improvements
• Contributed to the brand & communication strategy development
• Managed the execution of advertising campaigns (ATL & BTL)
• Prioritized projects and project tasks depending upon key milestones and deadline dates.
• Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.

Positions

• Account Manager at Above & Below for Branding Solutions / 2013 - 2014
• Account Manager at iMedia / 2009 - 2013
• Digital Account Executive at Icon Creations / 2008 - 2009

Specialties

• Media planning & buying (offline)
• Media production
• Events management & production
• Digital media

I worked with and managed projects for multinational and well-known national brands and accounts, notably Vodafone, Huawei Technologies, ARMA Food Industries (Oxi, Crystal), Arabia Holding Real Estate, and others.