WAEL ADEL ABDALLAH AHMED
Cairo
Summary
Strategic and results-driven Business Development Senior Manager with over 20 years of progressive experience in export sales, logistics, financial operations, and international market development. Proven ability to lead cross-functional teams, develop B2B and B2C channels, expand into new global markets, and optimize profit margins. Expert in fresh produce export, global logistics coordination, P&L management, and client relationship building.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Business Development Senior Manager
Americana Group - Food Division (ICAPP)
04.2023 - Current
- Leading export sales, customer service, and logistics teams to drive international growth.
- Designed and executed export strategies aligned with fresh produce international market demands.
- Identified and developed new business opportunities in global markets.
- Established growth roadmaps and led client acquisition and retention strategies.
- Launched B2C business with a global retail leader.
- Shifted strawberry export from air to sea freight (RoRo) successfully, maintaining quality and reducing costs.
Export & Logistics Manager
Americana Group - Food Division (ICAPP)
08.2021 - 04.2023
- Directed sales and logistics operations for fresh and frozen produce exports.
- Managed distributor performance and market share development across multiple regions.
- Led marketing activities and participated in international exhibitions.
- Reactivated lapsed international clients and secured new long-term partnerships.
- Built strong relationships with global shipping providers, optimizing service and pricing.
Export Deputy Manager
Americana Group - Food Division (ICAPP)
12.2017 - 08.2021
- Conducted market research, sales planning, and cost-benefit analysis for international clients.
- Negotiated contracts, improved customer satisfaction, and supervised logistics coordination.
- Supported customer service and ensured timely shipment delivery.
- Internalized export subsidy processes, saving costs and improving operational efficiency.
Chief Accountant
Americana Group - Food Division (ICAPP)
04.2012 - 11.2017
- Oversaw general ledger, trial balance, monthly closing, and financial reporting.
- Ensured compliance with auditing standards and led internal cost control initiatives.
- Coordinated budgeting, forecasting, and financial strategy.
- Played a pivotal role in ERP migration.
- Temporarily led the local sales department, maintaining performance continuity.
Senior Accountant
Americana Group - Food Division (ICAPP)
04.2008 - 04.2012
- Managed full accounting cycle, including tax, closing, receivables, and bank reconciliation.
- Verified and posted transactions while preparing accurate budget forecasts.
- Established internal control for export subsidy documentation, improving audit readiness.
Senior Accountant / Accountant
Ebad Al Rahman For Construction & Real Estate Investment
10.2000 - 03.2008
- Handled client contracts, large purchases, and financial reports.
- Coordinated cash flows and participated in marketing and execution plans.
- Secured an international equipment deal and managed logistics and delivery efficiently.
Education
B.S. of Commerce - Accounting Section
Zagazig University
01.2000
Skills
- Global Business Development
- Export Sales Strategy
- Fresh Produce & FMCG Markets
- Team Leadership & Cross-Functional Management
- Supply Chain & International Logistics
- Budgeting & P&L Ownership
- ERP & Financial Systems
- B2B & B2C Expansion
- Customer Retention & Market Growth
- Negotiation & Contract Management
Certification
- CMA Part 1 - Financial Planning, Performance & Control, AUC, 2012
- Modern Accounting Certificate (MAC), AUC, 2002
- Computerized Accounting Certificate, AUC, 2001
- Applied Accounting Certificate, AUC, 2001
Languages
Arabic
English
Timeline
Business Development Senior Manager
Americana Group - Food Division (ICAPP)
04.2023 - Current
Export & Logistics Manager
Americana Group - Food Division (ICAPP)
08.2021 - 04.2023
Export Deputy Manager
Americana Group - Food Division (ICAPP)
12.2017 - 08.2021
Chief Accountant
Americana Group - Food Division (ICAPP)
04.2012 - 11.2017
Senior Accountant
Americana Group - Food Division (ICAPP)
04.2008 - 04.2012
Senior Accountant / Accountant
Ebad Al Rahman For Construction & Real Estate Investment
10.2000 - 03.2008
B.S. of Commerce - Accounting Section
Zagazig University