Bassam Gado
Cairo
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in Performance Marketing Activities, Digital Marketing Planning and brand management.
Overview
6
6
years of professional experience
Work History
Marketing & Communications Lead
Elsewedy Education, Coventry University UK & NOVA
Cairo
12.2021 - Current
- Managed process of Strategic Planning for 3 Brands
- Supervised creation for Marketing Calendars for 3 brands
- Managed execution white overseeing all in-house Advertising efforts, creating all Performance Marketing Campaigns form Scratch
- Maintaining satisfying ROI for Management from all Marketing Efforts
- Developed Events and On-Ground Concepts to match with Digital Strategy and Contents
- Managed all Partners Communications and Approvals in UK & Portugal
Senior Marketing Officer
Elsewedy Education, Coventry University UK
Cairo
12.2020 - 12.2021
- Supervised annual Digital Marketing Strategic planning, execution and reporting
- Managed for All Communications with UK Branch and Management
- Introduced Inbound Marketing Strategy Integrated with Performance activities which led to 40% in Sales
- Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for campaigns
Senior Performance Account Manager
Araby Ads - Choueiri International Group
Cairo
07.2020 - 12.2020
- Managed NOON GCC Account, oversaw Media Buying and Influencers Campaigns
- Executed Media Buying Strategy for Black Friday Campaign
- Exceeded sales goals for accounts with nearly 80% of budget.
Senior Account Manager
ParaGuru
Cairo
07.2018 - 07.2020
- Handled Performance Campaigns from A to Z maintaining satisfying ROI to clients
- Created and implemented successful advertising strategies to boost sales and presence growth
- Created marketing research and competition analysis for all clients in many industries
- Handled high-profile accounts worth up to $50000 while overseeing team of Three employees
Digital Marketing Executive
White Agency
Cairo
01.2017 - 06.2018
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data for more than 5 clients parallelly
- Directed traffic growth strategies, including SEO, SEM campaigns, content distribution, email marketing and Social Media Campaigns
Education
Nano Degree - Marketing Analytics
Udacity
Online2022
Non Degree - Inbound Marketing
Hubspot Academy
Online2021
Bachelor of Engineering - Engineering
Ain Shams University
Cairo2020
Non Degree - Marketing & Sales
American University
Cairo 2019
Non Degree - Google Network Advertising Certification
Google
Non Degree - Blue Print Advertising Certification
Facebook
Skills
- Branding & Communications
- Inbound Marketing
- Marketing Analysis
- Digital Marketing Planning
- Performance Marketing Campaigns and Tactics
- Google Analytics
- Tableau
- Power BI
- CRM Software
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Marketing & Communications Lead
Elsewedy Education, Coventry University UK & NOVA
12.2021 - Current
Senior Marketing Officer
Elsewedy Education, Coventry University UK
12.2020 - 12.2021
Senior Performance Account Manager
Araby Ads - Choueiri International Group
07.2020 - 12.2020
Senior Account Manager
ParaGuru
07.2018 - 07.2020
Digital Marketing Executive
White Agency
01.2017 - 06.2018
Nano Degree - Marketing Analytics
Udacity
Non Degree - Inbound Marketing
Hubspot Academy
Bachelor of Engineering - Engineering
Ain Shams University
Non Degree - Marketing & Sales
American University
Non Degree - Google Network Advertising Certification
Google
Non Degree - Blue Print Advertising Certification
Facebook
Similar Profiles
SHANIKA ABEYWARDHANASHANIKA ABEYWARDHANA
Consultant/ Lecturer in English at National Institute of Business Management (Coventry University UK affiliated body)Consultant/ Lecturer in English at National Institute of Business Management (Coventry University UK affiliated body)
Adnan Anwar Ahmed KhanAdnan Anwar Ahmed Khan
Assessments Proctoring Officer (Operations) at University Of Law UK, GUS Education India LLPAssessments Proctoring Officer (Operations) at University Of Law UK, GUS Education India LLP
Maria MathewMaria Mathew
Registered Nurse at University Hospitals Coventry and Warwickshire NHS TrustRegistered Nurse at University Hospitals Coventry and Warwickshire NHS Trust