Bassam Gado
Cairo
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in Performance Marketing Activities, Digital Marketing Planning and brand management.
Overview
6
6
years of professional experience
Work History
Marketing & Communications Lead
Elsewedy Education, Coventry University UK & NOVA
Cairo
2021.12 - Current
- Managed process of Strategic Planning for 3 Brands
- Supervised creation for Marketing Calendars for 3 brands
- Managed execution white overseeing all in-house Advertising efforts, creating all Performance Marketing Campaigns form Scratch
- Maintaining satisfying ROI for Management from all Marketing Efforts
- Developed Events and On-Ground Concepts to match with Digital Strategy and Contents
- Managed all Partners Communications and Approvals in UK & Portugal
Senior Marketing Officer
Elsewedy Education, Coventry University UK
Cairo
2020.12 - 2021.12
- Supervised annual Digital Marketing Strategic planning, execution and reporting
- Managed for All Communications with UK Branch and Management
- Introduced Inbound Marketing Strategy Integrated with Performance activities which led to 40% in Sales
- Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for campaigns
Senior Performance Account Manager
Araby Ads - Choueiri International Group
Cairo
2020.07 - 2020.12
- Managed NOON GCC Account, oversaw Media Buying and Influencers Campaigns
- Executed Media Buying Strategy for Black Friday Campaign
- Exceeded sales goals for accounts with nearly 80% of budget.
Senior Account Manager
ParaGuru
Cairo
2018.07 - 2020.07
- Handled Performance Campaigns from A to Z maintaining satisfying ROI to clients
- Created and implemented successful advertising strategies to boost sales and presence growth
- Created marketing research and competition analysis for all clients in many industries
- Handled high-profile accounts worth up to $50000 while overseeing team of Three employees
Digital Marketing Executive
White Agency
Cairo
2017.01 - 2018.06
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data for more than 5 clients parallelly
- Directed traffic growth strategies, including SEO, SEM campaigns, content distribution, email marketing and Social Media Campaigns
Education
Nano Degree - Marketing Analytics
Udacity
Online2022
Non Degree - Inbound Marketing
Hubspot Academy
Online2021
Bachelor of Engineering - Engineering
Ain Shams University
Cairo2020
Non Degree - Marketing & Sales
American University
Cairo 2019
Non Degree - Google Network Advertising Certification
Google
Non Degree - Blue Print Advertising Certification
Facebook
Skills
- Branding & Communications
- Inbound Marketing
- Marketing Analysis
- Digital Marketing Planning
- Performance Marketing Campaigns and Tactics
- Google Analytics
- Tableau
- Power BI
- CRM Software
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Marketing & Communications Lead
Elsewedy Education, Coventry University UK & NOVA
2021.12 - Current
Senior Marketing Officer
Elsewedy Education, Coventry University UK
2020.12 - 2021.12
Senior Performance Account Manager
Araby Ads - Choueiri International Group
2020.07 - 2020.12
Senior Account Manager
ParaGuru
2018.07 - 2020.07
Digital Marketing Executive
White Agency
2017.01 - 2018.06
Nano Degree - Marketing Analytics
Udacity
Non Degree - Inbound Marketing
Hubspot Academy
Bachelor of Engineering - Engineering
Ain Shams University
Non Degree - Marketing & Sales
American University
Non Degree - Google Network Advertising Certification
Google
Non Degree - Blue Print Advertising Certification
Facebook
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