Benjamin Bertsch

• Created and managed content for a large-scale, national eCommerce content migration for seven of America's premier ski resorts, including Steamboat, Winter Park, Solitude, Stratton Mountain, Crystal Mountain, Sugarbush, and Snowshoe Mountain.
• Wrote content and collaborated closely with designers in multiple platforms, including Sitecore and Figma.
• Contributed to UX and UI across resort websites.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote guidebooks for resort content creators to understand Alterra's content best practices.
• Devised content strategy to effectively engage target audiences.
• Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
• Organized and delivered training sessions for new product content and technological advancements.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Improved website visibility through the development and implementation of SEO strategies.

• Devise processes to boost long-term business success and increase profit levels.
• Efforts contributed to a 50% YoY increase in revenue in 2022.
• Increased content production and reduced content labor costs in 2022.
• Facilitated company-wide project management application rollout in 2022.
• In charge of interdepartmental communication methods.
• Reduced redundant meetings in 2022.
• Responsible for process creation management.
• In charge of the client onboarding process.
• Reduced project delivery timetable for website development by an average of two months in 2022.

• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Provided editorial guidance to facilitate the delivery of top-quality content.
• Edited content produced by senior executives, modifying the text to conform to company-wide branding standards and publication guidelines.
• Played an instrumental role in creative planning and review sessions, working with the resourceful team to elevate the quality of content and designs.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Improved search result rankings with targeted SEO strategy.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Sourced third-party content and contributions to incorporate diverse writing styles.
• Formatted copy to align with project-specific guidelines.
• Monitored the performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Collaborated with illustrators and photographers to enhance content.
• Presented clients with unique copy options based on overall marketing objectives.
• Managed competing deadlines with efficiency.
• Researched and wrote news stories, articles, and reviews for online publications.

• Followed company policies and editorial guidelines to craft thorough, well-written content.
• Communicated with C-suite executives and founders for feedback and distribution.
• Edited and proofread technical documents for accuracy and consistency.
• Rendered expert oversight to create content for franchise operation manuals and training guides.
• Conducted client interviews and prepared client presentations.
• Strictly adhered to deadlines for a broad set of writing styles.
• Wrote 300+ page manuals that contained critical business operations for companies across a wide range of industries.
• Responsible for project management on long-term contracts lasting 6-18 months.

• Implemented SEO strategies to optimize web content for search engines.
• Published regular pieces within the sports, real estate, pop culture, legal, and technological industries.
• Produced original, creative content for promotional advertisements and marketing materials.
• Studied and commented on current news and trends.
• Created content for websites and online publications.
• Presented clients with unique copy options based on overall marketing objectives.
• Customized brand message to reach and capture target audience interest and drive engagement.

Created and managed content for large-scale, national eCommerce content migration for seven of America's premier ski resorts, including Steamboat, Winter Park, Solitude, Stratton Mountain, Crystal Mountain, Sugarbush, and Snowshoe Mountain.
Wrote content and collaborated closely with designers in multiple platforms, including Sitecore and Figma.
Contributed to UX and UI across resort websites.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Wrote guidebooks for resort content creators to understand Alterra's content best practices.
Devised content strategy to effectively engage target audiences.
Developed and executed branding campaigns to educate target audiences on product features, benefits, and values. Organized and delivered training sessions for new product content and technological advancements.
Researched market trends to identify customer needs and preferences for strategic planning.
Analyzed customer feedback and market trends to make informed decisions about product and brand messaging. Improved website visibility through development and implementation of SEO strategies.