BOUSSI BAKR

*Developing detailed marketing plans for the assigned new-launch products -Setting the strategic direction & priorities for Ophthalmology franchise -Running full development business plan for corporate insights accomplishing -Leading full team to manage strategic activities for defined strategic brands of different categories - Setting quarterly detailed budget breakdown & monitoring local & international participation details -New launches & pipeline management for market diversification -MOH & institutional business penetration & Planning to implement -fully responsible for Roll-up sheet & setting monthly production plan of full portfolio -lead full sales team ( 19MRs , 4 DMs ) for promoting pre-set strategy and tactics -Evaluating total line P&L along with financial team -Penetrating international market with full marketing plan strategy coping with current dynamics -Directly reporting to business unit head to drive the franchise in alignment with sales team

• Assigned to fulfill and aiding marketing functions for Ophthalmology full portfolio beside being active as MSL as below; - Building strong network of medical experts through alternating Medico-Marketing events supporting Corporate branding & scaling up for growth phase -Developing yearly integrated product strategy and defining the main strategy for Y.2022 and Y.2023 -Reviewing and approval promotional events & promotional materials -Conducting & event planning for Direct customers engagements through FTF & non-FTF settings ( local Standalones, international conferences participation , RTDs & Av action ) -Responsible for medical & Marketing upscaling and trainings for field force associates -Driving the pre-Launch readiness for upcoming pipeline new star launches and preparing teasing campaigns , Conducting and creating Medical advocates -Responsible for setting and controlling the annual budget and breakdown with total analyzing for marketing expenditure and related ROI -Successfully pre-launching & launching Dexathalm into AB + Steroid market with total 98.3%ACH , 1st Q -Fully Responsible for brochures monitoring and creating -Monitoring the budgeting procedures of conference participation ( Local & international ) -Making all DTC materials ( Flyers , Posters & Gimmicks )

• KOLs management and medical support to Ophthalmology line full portfolio, to develop pear-to-pear relationships with medical experts / key stakeholders and members of scientific committees -managed successfully in 10 Months to build a large scale of advocates through running 3 medical advisory boards for launching first to market molecules -running a business medical discussions & meetings for portfolio management and scaling up & scientific exchange insights nationally -Fully responsible for evaluating scientific data delivered through conducting medical training for field force created for five different subspecialists domains to support the full corporate insights and direction -Mainly accountable for non-promotional educational projects

• Fully dedicated to Eli lilly exporting their Neuro-science portfolio as a voluntary licensed company , promoting Cymbalta, Zyprexa, Strattera & Prozac -expanding segments not only Neurologist & Endocrinologists but for Ortho specialty as a committed member responsible for Nasrcity 1,2 , Abbasia, Swis -Achieving 100~120% each quarter ranked Line best achiever for 1Y.6 -full marketing & medical initiatives implementation , organizing business meeting and fully accountable for localized standalone along with initiating medical training for the whole team on assigned disease area DPNP

• Launched first to market Oral collagen- Sanso collagen , to achieve a successful penetration to Derma therapeutic domain as accountable for Nasr city 1,2 & Abbasia , Landing 100% Target achieved for 2 consecutive quarters

• Patient communication executive reporting adverse events on both Gilenya(R) & Cosyntex(R) , Preparing PV reports, communicating with Drug safety team at novartis account