Christina Raafat Ishak
Summary
Senior Sales & Business Account Manager with 17+ years of experience in sales, business development, and account management across telecommunications, software, cybersecurity, and digital transformation. Currently managing strategic Banking and Government accounts with expertise in enterprise sales, C-level relationship management, strategic partnerships, and driving revenue growth. Formerly part of Orange for 13 years, with a proven track record of building long-term customer relationships and delivering successful business outcomes.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Senior Sales & Business account manager
INFORT
Egypt-Cairo
2026.03 - Current
- Managing strategic accounts across the Banking and Commercial sectors, focusing on Cybersecurity, Infrastructure, Light Current and Digital Transformation solutions.
- Driving business development initiatives and identifying new opportunities with banks and public sector entities.
- Building strong relationships with C-level executives, CISOs, IT Directors, and key stakeholders.
- Managing the complete sales cycle from opportunity qualification, technical discussions, and proposal preparation to negotiations and deal closure.
- Coordinating with vendors and technical teams to deliver customized solutions, PoCs, and customer presentations.
- Expanding existing accounts and developing long-term partnerships with customers.
- Managing major accounts and opportunities with leading organizations in the banking and enterprise sectors.
Head of Business Development
TransformUS (Software House)
Cairo
2025.04 - 2026.02
- Spearheaded business development operations, leading a team of sales professionals to target and acquire high-end clients.
- Increased company revenue from 1M EGP to 6M EGP in just 3 months through strategic client outreach and effective deal closures.
- Managed client meetings, negotiations, and long-term partnerships to maximize revenue streams.
- Developed and executed growth strategies aligned with business objectives.
Head of Team and Business Development Manager
Kydzzo
Remote
2024.01 - 2026.06
- Reported directly to the CEO & Founder (Dr. Ahmed Sbeata), supporting strategic decision-making and organisational growth.
- Directed a multidisciplinary team including a content writer, designer, executive assistant, and social media moderator.
- Oversaw all social media strategy, campaigns, podcasts, events, and workshops to boost brand awareness and customer engagement.
- Successfully managed recruitment processes for key creative and operational roles.
- Built and maintained the company’s professional profile, including designing the company logo and establishing brand identity.
- Drove business partnerships, course registrations, and CSR initiatives.
Business Development Manager
SupportFinity
Cairo
2022.01 - 2023.12
- Identify and develop new business opportunities through market research, networking, and lead generation.
- Build and maintain strong relationships with potential clients, partners, and stakeholders.
- Conduct sales presentations, negotiate contracts, and close deals to achieve revenue targets.
- Collaborate with cross-functional teams to develop customized solutions and proposals to meet client needs.
- Monitor industry trends, market developments, and competitor activities to identify new market opportunities.
- Develop and implement sales strategies and tactics to expand customer base and increase market share.
Store Manager, Customer Center, Sales Consumer
Orange
Cairo
2019.07 - 2022.01
- Recruiting, training, supervising and appraising staff.
- Leading, supervising & developing my team members on a daily basis.
- Motivate team to meet sales objectives and KPIs by training and monitoring them.
- Participate in enhancing & inventing new ways to motivate team members to meet assigned targets.
- Ensure customer needs are met, complaints are resolved and service is quick and efficient.
- Ensure all products and displays are merchandised effectively to maximise sales and profitability.
- Forecast staffing needs and develop recruiting strategy to provide optimal staffing in all areas.
- Protect employees and customers by providing safe and clean store environment.
Digital Customer Experience
Orange
Cairo
2018.01 - 2019.12
- Animate activities within the digitalization scope in order to increase customer engagement and keep him as an active user.
- Accelerate customer relation/experience digital transformation B2C/B2B and anticipate the standards of tomorrow's market to be able to capture value once maturity is reached.
- Develop the needed tools to enhance all the digital channels.
- Understand customer needs, motivations & behaviours and translate them into tangible deliverables.
- I was responsible for updating the prices and offers at My Orange application.
Lead, Customer Center, Commercial department
Orange
Cairo
2015.01 - 2018.06
- Leading, supervising & developing my team members on a daily basis.
- Train, educate & brief the shop agents on a daily basis on the new & existing products, offers & system applications.
- Selling new products & services for existing & new customers to ensure their satisfaction.
- Accomplish the assigned delegated tasks on time.
- Responsible for the Shop condition to meet Orange quality standards.
- Supervising & assisting my team members in accomplishing their tasks on a daily basis.
- Coordinate with different departments to align on achieving customer satisfaction.
- Responsible for the daily cash closing & reporting the proper paper work to the finance department.
- Meet my assigned KPIs & targets all over the year.
Senior Specialist
Mobinil National Sales
Cairo
2011.02 - 2015.07
- Interacting with store clients and taking their feedback on the goods and services provided by the store.
Customer service agent
Mobinil
Cairo
2009.07 - 2011.02
- Deal directly with customers either by telephone, electronically.
Assistant English Teacher
Rajac Language School
Cairo
2007.01 - 2008.11
- English teacher for kinder Gardens, having rotation all over the school of different ages to gain experience from each department.
Telemarketing
Amecho Tech
Cairo
2008.05 - 2008.07
- Telemarketing in American company at Egypt.
Education
Faculty of Arts, English department
Ain-Shams University
Cairo 2005.07 - 2009.07
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Armenian Catholic Sisters’ School
CairoSkills
- Banking Sector Management
- C-Level Relationship Management
- Strategic Partnerships
- Channel & Partner Management
- Strategic Account Management
- Opportunity Qualification
- Revenue Growth Strategy
- Negotiation & Deal Closure
- RFP & Tender Management
Websites
Languages
English
Fluent
Arabic
Fluent
Accomplishments
- As CEO's consultant, I suggested to alternate our remote work module to be an ATS with a built-in job board and a free careers page to attract a new and different customer segment, yet it was successfully implemented and increases our clients appetite.
- Expanded the business not only to be at Europe and south Africa but also at Egypt, MEA, Levant due to (High population, easy to visit onsite and easy to talk with) a which results to increase our sales revenue.
- SupportFinity started since 2018 with annual revenue Zero to 5%, yet within a year I managed to increase the revenue to be 21%. by adding 50 potential companies to our data base.
- Expanded our sales team and giving them training and sales tactics.
- Discovered new tools and ways for scouting and reaching the right potential clients.
- Utilizing our own network in an account in any region.
Certification
Mastering Business Development – ESLSCA Business School (2023)
Timeline
Senior Sales & Business account manager
INFORT
2026.03 - Current
Head of Business Development
TransformUS (Software House)
2025.04 - 2026.02
Head of Team and Business Development Manager
Kydzzo
2024.01 - 2026.06
Business Development Manager
SupportFinity
2022.01 - 2023.12
Store Manager, Customer Center, Sales Consumer
Orange
2019.07 - 2022.01
Digital Customer Experience
Orange
2018.01 - 2019.12
Lead, Customer Center, Commercial department
Orange
2015.01 - 2018.06
Senior Specialist
Mobinil National Sales
2011.02 - 2015.07
Customer service agent
Mobinil
2009.07 - 2011.02
Telemarketing
Amecho Tech
2008.05 - 2008.07
Assistant English Teacher
Rajac Language School
2007.01 - 2008.11
Faculty of Arts, English department
Ain-Shams University
2005.07 - 2009.07
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Armenian Catholic Sisters’ School