Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Christina Rezkallah

Christina Rezkallah

MEDICAL EQUIPMENT SPECIALIST
Sheikh Zayed

Summary

Experienced professional with over a decade of expertise in healthcare projects, specializing in Medical and Dental Simulation. Proven track record in advising on pre-installation and MEP requirements, coordinating with consultants and contractors, and delivering turnkey simulation solutions. Partnered with world-leading manufacturers such as Laerdal, Planmeca, and KaVo, and collaborated with academic institutions on high-profile projects including Tamayuz Simulation Center (Qatar University) and Hazm Mebaireek Dental Academic Center.


SIMULATION & PROJECT HIGHLIGHTS

  • Partnered with Qatar University to equip Tamayuz Simulation Center, advising on design, installation requirements, and coordination with Stakeholders
  • Led the planning and execution of Hazm Mebaireek Dental Academic Center, overseeing dental simulation solutions (Planmeca, KaVo).
  • Supported FIFA World Cup 2022 healthcare projects, integrating simulation and training solutions.
  • Ensured compliance with technical, clinical, and educational standards across multiple simulation and academic projects.

Overview

14
14
years of professional experience
2
2
Languages

Work History

SALES AND MARKETING MANAGER

SHARQ MEDICAL (Medical Device Distributer)
07.2021 - 07.2024
  • Spearheaded a dynamic team of 10+ sales professionals, fostering a culture of high performance, open communication, and accountability across four different Divisions including Dental, Rehabilitation, Simulation, Medical Equipment, and Furniture.
  • Managed 40+ partnerships with top-tier Medical Device Manufacturers across various specialties including Linet, Guldmann, Villard, Laerdal, Terumo, Medel, BTL, Kavo, Planmeca, Amann Girbach.
  • Crafted and implemented innovative strategic business and marketing plans, competitive pricing, and sales strategies, which enabled the company to surpass the goals in securing high-value deals in both project and Tender Business with Public and Private sectors.
  • Optimized company resources to address critical customer needs and market demands, demonstrating a proven track record in healthcare projects serving World Cup 2022 including partnerships with PHCC, MMC, TVH, KMC, TDH, SurgiArt.
  • Actively engaged in sales processes alongside Sales Team ensuring end-user satisfaction and driving sales growth while providing key strategic support during tender processes and project implementations.
  • Fostered Key relationships with healthcare professionals, Consultants, Contractors significantly influencing Project Design, Execution and Funding.
  • Had an influencing Decision for market development investments and maximizing cash flow efficiency collaborating with the General Manager for decision-making.
  • Vigilantly protected company interests through meticulous contract review and negotiation in conjunction with Legal and Finance Departments.

SALES MANAGER

FORCEPS (Surgical Consumables Distributer)
09.2019 - 06.2021
  • Established and led a high-performing two team members, focusing on the Surgery, Orthopedic, and Urology sectors within the Qatari market.
  • Amplified Forceps Medical's footprint in both public and private healthcare sectors via strategic sales leadership and robust relationship management.
  • Elevated surgeon engagement and fortified brand loyalty by maintaining a consistent presence in the operating theater.
  • Accelerated BD Hernia product market share in Qatar through intensifying market penetration and securing new accounts.
  • Drove the strategic acquisition of new brands, significantly enhancing Forceps Medical's market portfolio and strengthening the company's market position.
  • Delivered a notable 50% surge in sales growth through the implementation of focused promotional campaigns.

DIVISION MANAGER

MAZAYA MEDICAL (Medical Device Distributer)
08.2015 - 08.2019
  • Expertly manage managed pivotal partnership with Baxter, driving initiatives & projects in key healthcare sectors including Monitoring, Physical Exam Diagnostics, Diagnostic Cardiology, and Respiratory Therapy Solutions.
  • Led Division Management, propelling sales, and application strategies for frontline care products from Hill Rom, Welch Allyn, and Mortara.
  • Drove a remarkable 60% Sales Growth for the FLC Division, escalating revenues from 7M QRs to 18M QRs.
  • Orchestrated first-hand Turnkey Project management, from inception to delivery, ensuring flawless execution and client satisfaction exemplified by the Midmac Military Healthcare Complex project.
  • Conducted Strategic Service Review Meetings with Biomedical Divisions to strengthen Customer Satisfaction and Loyalty.
  • Secured lucrative Tender Business for FLC products within high-profile government sector projects, demonstrating strong Bid Management skills notably in HMC Trauma Tower.
  • Initiated and led expansion into new market segments for Mazaya, broadening the Company Portfolio and solidifying Market Presence particularly in the burgeoning homecare

SALES TEAM LEADER

Qatari German (Consumables Manufacturer)
11.2011 - 07.2015
  • Led the management of three Vital divisions: QG Locally Manufactured Products, Export Division, and QG Trading Division.
  • Implemented effective distributor management strategies resulting in a remarkable 17% increase in export sales by expanding into strategic markets and implementing sales initiatives.
  • Managed robust distributor relationships spanning 17 countries across GCC, MENA, and Europe.
  • Effectively launched and established new product lines within the HMC network.
  • Successfully secured profitable tender contracts for QG locally manufactured products with esteemed organizations such as UNICEF, PAHO, and SGH.

MEDICAL REPRESENTATIVE

Eva Pharmaceutical Company
06.2010 - 09.2011
  • Drove robust pharmaceutical sales growth within healthcare territory, achieving significant year-over-year growth.

Education

MASTERS OF BUSINESS ADMINISTRATION -

Edinburgh Business School-Heriot Watt University
01.2021

BACHELOR’S DEGREE - PHARMACEUTICAL SCIENCES

Cairo University
01.2007

Skills

  • Medical & Dental Simulation Projects
  • Pre-Installation & MEP Requirements
  • Consultant & Contractor Coordination
  • Simulation Equipment Integration
  • Turnkey Project Delivery
  • Project Management
  • Business Development
  • Strategic Negotiation

Websites

References

Fadi Sarhan               Baxter - Area Sales Manager      +971558368522

Nizar Dorra                Terumo- BUM MENA                    +971565014908

Samer Basha             Sharq Medical-GM                       +97455482885

Mohamed Rag           Baxter - Area Sales Manager       +971558368522

Timeline

SALES AND MARKETING MANAGER

SHARQ MEDICAL (Medical Device Distributer)
07.2021 - 07.2024

SALES MANAGER

FORCEPS (Surgical Consumables Distributer)
09.2019 - 06.2021

DIVISION MANAGER

MAZAYA MEDICAL (Medical Device Distributer)
08.2015 - 08.2019

SALES TEAM LEADER

Qatari German (Consumables Manufacturer)
11.2011 - 07.2015

MEDICAL REPRESENTATIVE

Eva Pharmaceutical Company
06.2010 - 09.2011

BACHELOR’S DEGREE - PHARMACEUTICAL SCIENCES

Cairo University

MASTERS OF BUSINESS ADMINISTRATION -

Edinburgh Business School-Heriot Watt University

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Christina RezkallahMEDICAL EQUIPMENT SPECIALIST