Dalia Fathy
Senior Digital Marketer
Cairo
Summary
Senior Digital Marketer with 3+ years of experience in startups and corporate environments. With proven track record of driving brand visibility, engaging audiences, and delivering high ROI through innovative campaigns. Strong strategic thinker and communicator with a passion for optimizing digital marketing efforts.
Overview
5
5
years of professional experience
12
12
years of post-secondary education
1
1
Language
Work History
Online Community Management
IMMRSV - Almentor - Socca Egypt
- Current
- Established online communities across various platforms such as Discord, Facebook group
- Created engaging content tailored to community interests
- Managed moderation team to achieve communities KPIs
- Tested and Implemented various strategies to grow and retain community members
- Analyzed metrics to optimize community engagement with engagement rate with 75%
- Aligned community rules according to Egyptian ministry of communications and information technology policies
- Planned and executed community events both online and offline
- Developed and enforced community guidelines and policies
- Created customized engagement content plans on monthly basis
- Published and scheduled content calendar on communities platforms
- Trained new team members on best practices for effective online community management
- Organized community outreach events to raise awareness about diabetes prevention and management, increasing public engagement with the program
- Generated social media buzz by creating shareable, attention-grabbing content that fostered online community engagement
Digital Marketer specialist
UPWARD
01.2023 - 01.2023
- Developed digital marketing campaigns to enhance brand awareness, increase , and increase conversions
- Managed social media accounts, including content creation, scheduling, and publishing
- Created successful marketing strategies and plans with in-depth knowledge of the Saudi market
- Led and managed moderation team
- Assigned daily tasks to design team
- Executed email marketing campaigns, creating templates, and tracking performance
- Ran paid advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn
- Optimized website content for improved search engine visibility
- Created and published engaging content across various social media platforms
- Analyzed and reported on campaign performance monthly
- Created marketing proposals for potential clients.
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates
Digital Account Manager
Mivors Business and Technology
01.2022 - 12.2022
- Developed successful digital marketing campaigns, driving brand awareness, lead generation, and conversions
- Managed social media accounts, enhancing engagement and growth
- Created and published engaging content across digital channels, driving audience engagement and loyalty
- Managed diverse client accounts, delivering tailored strategies and achieving objectives
- Secured new business through persuasive marketing proposals
- Coordinated moderation and graphic design teams for efficient operations
- Executed email marketing campaigns with impactful templates.
Marketing & Social Media Executive
Tafatifi Startup
01.2021 - 01.2022
- Conducted market research for potential program opportunities and new markets
- Created engaging content for multiple social media platforms
- Assisted in marketing plan development and promotional activities
- Created a Content Calendar for every month
- Utilized social media scheduling tools for efficient content distribution
- Contributed creative ideas to enhance social media platforms.
Customer service representative
Teleperformance
01.2021 - 12.2021
- Handled customer inquiries, issues, and complaints with effective problem-solving skills
- Maintained a positive, empathetic, and professional attitude towards customers at all times
- Ensured customer satisfaction by delivering personalized assistance and solutions
- Met and exceeded customer service targets, ensuring high levels of satisfaction.
Sales intern
Arab Contractors
01.2021 - 01.2021
- Developed sales presentations, including research and potential sales pitch across products and multiple product categories
- Researched competitor's prices, products, and marketing initiatives
- Proposed ideas to help maximize sales.
PR & Accounting Intern
Well Services Co. S.A.E
01.2019 - 01.2019
- Prepared financial reports, balance sheets, and income statements
- Worked with Microsoft Office; Word, Excel, PowerPoint
- Learned how to work as part of the Accounting team to compile and analyze data, track information, and support the company and clients.
Education
Digital Marketing Diploma - Digital Marketing
The American University in Cairo
New Cairo 01.2023 - Current
Data Science Hands-On Diploma - Python ; Pandas & NumPy ; Machine Learning ; Excel
Machinfy
Dokki, GZ 01.2022 - 04.2023
Digital Marketing Diploma - SM Analytics & Strategy ; Content Creation ; Facebook & Instagram Ads ; SEO & Google Ads ; Digital Brand strategy
IMFND
Online 01.2023 - 04.2023
BACHELOR'S OF MANAGEMENT SCIENCE INTERNATIONAL MARKETING MAJOR -
UNIVERSITY OF GREENWICH
United Kingdom 01.2017 - 04.2021
BACHELOR'S OF MANAGEMENT SCIENCE - International Marketing
MODERN SCIENCES AND ARTS UNIVERSIT
6th Of October City, GZ 01.2017 - 04.2021
Skills
Search engine marketing
Email Marketing
Social Media Management
Content Development
Marketing Strategies
Daily operations oversight
Community Engagement
Multitasking Abilities
Brand Awareness
Content Marketing
Competitive Analysis
Target Audience Analysis
ROI Measurement
Attention to Detail
Timeline
Digital Marketing Diploma - Digital Marketing
The American University in Cairo
01.2023 - Current
Digital Marketing Diploma - SM Analytics & Strategy ; Content Creation ; Facebook & Instagram Ads ; SEO & Google Ads ; Digital Brand strategy
IMFND
01.2023 - 04.2023
Digital Marketer specialist
UPWARD
01.2023 - 01.2023
Data Science Hands-On Diploma - Python ; Pandas & NumPy ; Machine Learning ; Excel
Machinfy
01.2022 - 04.2023
Digital Account Manager
Mivors Business and Technology
01.2022 - 12.2022
Marketing & Social Media Executive
Tafatifi Startup
01.2021 - 01.2022
Customer service representative
Teleperformance
01.2021 - 12.2021
Sales intern
Arab Contractors
01.2021 - 01.2021
PR & Accounting Intern
Well Services Co. S.A.E
01.2019 - 01.2019
BACHELOR'S OF MANAGEMENT SCIENCE INTERNATIONAL MARKETING MAJOR -
UNIVERSITY OF GREENWICH
01.2017 - 04.2021
BACHELOR'S OF MANAGEMENT SCIENCE - International Marketing
MODERN SCIENCES AND ARTS UNIVERSIT
01.2017 - 04.2021
Online Community Management
IMMRSV - Almentor - Socca Egypt
- Current
Similar Profiles
Lance WinterLance Winter
Travelling SEA at -Travelling SEA at -
Paula Andra MateiPaula Andra Matei
Maternity leave at -Maternity leave at -
Collin GravesCollin Graves
CEO/Owner Construction Business at -CEO/Owner Construction Business at -