Accomplished Senior Digital Marketer with 3+ years of experience in both startups and corporate environments, recognized for a proven track record of driving brand visibility, engaging diverse audiences, and delivering exceptional ROI through innovative and data-driven campaigns. A visionary strategist and eloquent communicator, passionate about leveraging cutting-edge digital marketing techniques to optimize performance and achieve remarkable results. Adept at transforming complex ideas into compelling content, fostering strong community engagement, and utilizing advanced tools like Meta Business Suite and HubSpot. Committed to continuous improvement, strategic thinking, and delivering impactful marketing solutions that elevate brand presence and drive business growth.
Hi, I’m
Dalia Fathy
Senior Digital Marketer
Maadi,Cairo
Summary
Overview
4
years of professional experience
8
years of post-secondary education
3
Certifications
2
Languages
Work History
ITCAN Technology & Digital Marketing
Influencer Marketing Specialist
09.2024 - Current
Job overview
- Assigned unique coupon codes to influencers using HubSpot CRM for performance tracking and ROI analysis.
- Designed and executed data-driven influencer ad campaigns tailored to specific audiences to maximize engagement and conversions.
- Maintained seamless communication with influencers through Front, ensuring timely responses, collaboration, and campaign updates.
- Monitored and analyzed influencer campaign metrics to optimize future collaborations and improve overall outcomes.
- Built and nurtured strong relationships with influencers to establish long-term partnerships aligned with brand objectives.
- Managed influencer budgets effectively to ensure cost-efficiency while achieving key performance indicators.
- Coordinated with influencers to create authentic content that aligned with the brand's tone and strategic objectives.
- Monitored campaign performance to make data-driven adjustments and optimize results.
Linkyou Marketing
Digital Marketing Strategist
08.2024 - Current
Job overview
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Increased website traffic with targeted SEO strategies and keyword research.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
IMMRSV
Community Manger
10.2023 - 07.2024
Job overview
- Established and manged more than 3 online communities across various platforms such as Discord, Facebook group
- Established and manged a community of 10,000 students and achieve 75% engagement rate ,60% chatters rate and 5% silence rate
- Monitor and analyze community performance to generate reports that provide insights and recommendations for improvement
- Coordinated and communicated effectively with internal team and clients' requirement to achieve community objectives and KPIs
- Collaborated with team members such as content and design team to develop creative campaigns for social media platforms using task management tool (click-up,slack)
- Managed a moderation team of 5 employees to achieve community KPIs and solve any crises immediately with daily monitoring and interventions
- Published and scheduled content calendar on various social media platforms using Meta Business suite and HubSpot were used for the monthly analysis
- Successfully published and scheduled a comprehensive content calendar for more than 6 accounts on various social media platforms using Meta Business Suite and buffer, scheduling at least 15 posts per month for each account, tracking engagement metrics using hubspot, and conducting monthly analyses to align with broader marketing goals of increasing conversions , engagements, and followers.
UPWARD
Digital Marketing Specialist
01.2023 - 10.2023
Job overview
- Developed digital marketing campaigns to enhance brand awareness, increase , and increase conversions
- Managed social media accounts, including content creation, scheduling, and publishing
- Created successful marketing strategies and plans with in-depth knowledge of the Saudi market
- Led and managed moderation team
- Assigned daily tasks to design team
- Executed email marketing campaigns, creating templates, and tracking performance
- Ran paid advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn
- Optimized website content for improved search engine visibility
- Created and published engaging content across various social media platforms
- Analyzed and reported on campaign performance monthly
- Created marketing proposals for potential clients.
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility
- Led cross-functional teams in development of integrated marketing campaigns, strengthening brand identity
- Conducted detailed market research to inform strategic planning and decision-making
- Tracked and reported on campaign performance, providing actionable insights for continuous optimization
Mivors Business and Technology
Digital Account Manager
01.2022 - 12.2022
Job overview
- Developed successful digital marketing campaigns, driving brand awareness, lead generation, and conversions
- Managed social media accounts, enhancing engagement and growth
- Created and published engaging content across digital channels, driving audience engagement and loyalty
- Managed diverse client accounts, delivering tailored strategies and achieving objectives
- Secured new business through persuasive marketing proposals
- Coordinated moderation and graphic design teams for efficient operations
- Executed email marketing campaigns with impactful templates.
Tafatifi Startup
Marketing & Social Media Executive
01.2021 - 01.2022
Job overview
- Conducted market research for potential program opportunities and new markets
- Created engaging content for multiple social media platforms
- Assisted in marketing plan development and promotional activities
- Created a Content Calendar for every month
- Utilized social media scheduling tools for efficient content distribution
- Contributed creative ideas to enhance social media platforms.
Education
UNIVERSITY OF GREENWICH
BACHELOR'S OF MANAGEMENT SCIENCE INTERNATIONAL MARKETING MAJOR
01.2017 - 01.2021
University Overview
Website: https://www.gre.ac.uk/
MODERN SCIENCES AND ARTS UNIVERSIT
BACHELOR'S OF MANAGEMENT SCIENCE from International Marketing
01.2017 - 01.2021
University Overview
- Final Grade: B+
- Website: https://msa.edu.eg/msauniversity/
Skills
Soft skills :
Certification
Digital Marketing Diploma - IMFND
Timeline
Digital Marketing Diploma - AUC
11-2024
Influencer Marketing Specialist
ITCAN Technology & Digital Marketing
09.2024 - Current
Digital Marketing Strategist
Linkyou Marketing
08.2024 - Current
Community Manger
IMMRSV
10.2023 - 07.2024
Data Science hands-on Diploma - Machinfy
08-2023
Digital Marketing Specialist
UPWARD
01.2023 - 10.2023
Digital Marketing Diploma - IMFND
07-2022
Digital Account Manager
Mivors Business and Technology
01.2022 - 12.2022
Marketing & Social Media Executive
Tafatifi Startup
01.2021 - 01.2022
UNIVERSITY OF GREENWICH
BACHELOR'S OF MANAGEMENT SCIENCE INTERNATIONAL MARKETING MAJOR
01.2017 - 01.2021
MODERN SCIENCES AND ARTS UNIVERSIT
BACHELOR'S OF MANAGEMENT SCIENCE from International Marketing
01.2017 - 01.2021
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