Dalia Tewig
Marketing Director Of Middle East, Africa, And Turkey Central Unit
Cairo
Summary
Accomplished Regional Marketing Director at Egyptian Tourism Authority, adept in strategic planning and relationship development. Spearheaded market expansion initiatives, enhancing destination marketing. Expert in integrated marketing and communications management, with a proven track record in stakeholder relations and leadership development. Skilled in campaign management and vendor negotiation.
Forward-thinking Regional Marketing Director with 23-year history of addressing strategic and tactical decisions to maintain market position. Knowledgeable about brand management, and social media marketing.
Overview
6
6
years of professional experience
1
1
Language
Work History
Regional Marketing Director
Egyptian Tourism Authority
05.2025 - Current
- Regional marketing director of Middle east, Africa, and Turkey
- Leading strategic market development and positioning across multiple regions.
- Managing high-level G2G and G2B relationships with Ministries , tourism boards ,official entities , airlines and global partners .
- Overseeing integrated destination marketing activities and international representation.
Certified Instructor
Central Agency for Organization & Administration
02.2023 - Current
- Designed and delivered internal training programs in global marketing, management, entrepreneurship, communication, and soft skills for mid-level and senior staff.
- Developed training content aligned with organizational strategy, performance improvement, and leadership development.
- Facilitated workshops and interactive sessions focused on practical application, stakeholder communication, and managerial effectiveness.
Executive Marketing Director
Egyptian Tourism Authority
11.2023 - 05.2025
Executive marketing director of turkey central unit.
- Identified new market opportunities, expanding the destination's reach into untapped segments.
- Established strong relationships with key industry partners for mutually beneficial partnerships.
Executive Director
Egyptian Tourism Authority
11.2020 - 11.2024
Executive director of aviation partnerships unit.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
Assistant Director
Egyptian Tourism Authority
11.2019 - 11.2020
Assistant director of baltic and nordic unit.
- Implemented a strategic marketing campaign tailored specifically for the baltic and nordic region.
Education
Doctor of Business Administration - Strategic Management
Helwan University
Cairo, Egypt 04.2001 -
Professional Training Certificate - Human Resources Training
Eslsca Business School of Paris
Cairo 04.2001 -
MBA - Global Marketing
Eslsca Business School of Paris
Cairo 04.2001 -
MBA - Public Administration
Eslsca Business School of Paris
Cairo, Egypt 04.2001 -
Skills
Destination marketing
Strategic planning
Communications management
Competitive analysis
Advertising campaigns
Marketing analytics
Key decision making
Product promotions
Stakeholder relations
Advertising management
Campaign development
Regional campaign management
Market expansion
Staff management
Campaign management
Accomplishments
- DIGITAL MARKETING, WORLD TOURISM ORGANIZATION
- PRESENTATION & COMMUNICATION SKILLS, USID
- ANNUAL MEDICAL TOURISM CONFERENCE
- INTERNATIONAL CONFERENCE ON GOVERNANCE AND DIGITAL
TRANSFORMATION
- INTERNATIONAL CONFERENCE ON THE IMPACT OF ELECTRONIC MARKETING ON TOURISM
- ENTREPRENEURSHIP AND BUSINESS INCUBATORS CONFERENCE
- FELLOWSHIP PROGRAM WITH THE INTERNATIONAL LABOR ORGANIZATION IN TURIN, ITALY, EU, USID from November 27, 2023 to December 1, 2023
- INTEGRATED DEVELOPMENT OF CULTURAL & TOURISM FOR
DEVELOPING COUNTRIES, MINISTRY OF COMMERCE & GUANGXI
INTERNATIONAL BUSINESS VOCATIONAL COLLEGE, NANNING, CHINA from June 18,2024 to July 1, 2024
- THE KNOWLEDGE CO-CREATION PROGRAM ON TOURISM MARKETING AND PROMOTION IN TOKYO, JAPAN, ORGANIZED BY THE JAPAN INTERNATIONAL COOPERATION AGENCY / JICA IN COLLABORATION WITH KAGAWA UNIVERSITY FROM OCTOBER,29,2025 TO DECEMBER 12,2025
Timeline
Regional Marketing Director
Egyptian Tourism Authority
05.2025 - Current
Executive Marketing Director
Egyptian Tourism Authority
11.2023 - 05.2025
Certified Instructor
Central Agency for Organization & Administration
02.2023 - Current
Executive Director
Egyptian Tourism Authority
11.2020 - 11.2024
Assistant Director
Egyptian Tourism Authority
11.2019 - 11.2020
Doctor of Business Administration - Strategic Management
Helwan University
04.2001 -
Professional Training Certificate - Human Resources Training
Eslsca Business School of Paris
04.2001 -
MBA - Global Marketing
Eslsca Business School of Paris
04.2001 -
MBA - Public Administration
Eslsca Business School of Paris
04.2001 -