Dina Ahmed
Marketing Director. Brand Builder
New Cairo,Egypt
Summary
Strategic and creative Marketeer with over 30 years of experience in building brands, driving business growth, increasing market share, and leading cross functional teams.
Overview
30
30
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Director
MOBCO GROUP
Cairo, Egypt
07.2021 - Current
- Developed strategic marketing plans in alignment with business objectives to launch Eastmain into a highly competitive real estate landscape.
- Achieved Q4 sales target within two months of launch
- Conducted market analysis and research to identify trends and opportunities.
- Analyzed campaign effectiveness using KPIs in order to drive continuous improvement in future initiatives.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Mentored junior team members, fostering professional development within the organization.
- Evaluated competitor activity to form strategic decision-making
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact, ensuring maximized ROI.
- Continually maintained and improved company's reputation and positive image in markets served.
Marketing Director
Mori International
Cairo, Egypt
10.2020 - 05.2021
- Created and implemented marketing plan to realize Company vision, strategy, and desired financial KPIs for 6 brands ( Mori, Tamara, Mince, Ted's, Nuwa, Ozel)
- Developed marketing strategy by studying economic indicators, tracking changes in supply and demand
- Overcame challenges of keeping business afloat during COVID by developing contingency plans and creating new business opportunities
- Responsible for the selection, briefing, execution, and evaluation for ATL and BTL communication agencies.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brands
Business Development Director / Consultant
Lead Marketing Solutions
Cairo
04.2016 - 06.2020
- Managed marketing consultancy services for clients ( Al Ahly Sabbour, LMD, EG Post New Administrative Capital)
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Secured high-profile contracts through effective relationship management and persuasive negotiation skills.
- Delivered compelling presentations to key stakeholders that effectively communicated value propositions; driving buy-in for proposed projects or partnerships.
- Established clear performance metrics for Business Development team that encouraged accountability and fostered results-oriented work environment.
- Conducted thorough market research to identify emerging trends and capitalize on potential opportunities for growth.
Managing Partner
Marcomistas
Cairo, Egypt
10.2014 - 04.2016
- Established and operated Marketing Communications Agency
- Helped in launching SME businesses who lack internal marketing support
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Optimized resource allocation, reducing operational costs while maintaining service quality standards.
- Implemented innovative solutions to challenges faced by the firm, ensuring its competitive edge in the market.
Business Development Managing Partner
Wasfasahla.com Group
Cairo, Cairo Governorate
12.2008 - 01.2011
- Revamped and re-launched wasfasahla.com to become a leading Women's Portal
- Generated new business with marketing initiatives and strategic plans.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Increased revenue by 50%
- Managed diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Enhanced company's profitability by collaborating with Dar El Shorouk as our exclusive content printing and distribution partner
Business Development Manager / Consultant
Lead Marketing Solutions
Cairo, Egypt
04.2006 - 12.2007
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within organization.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
General Manager
Tarek Nour Advertising- TN Holdings
Cairo
01.2004 - 09.2005
- Directed all activities of Agency
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Conducted meetings with agency personnel to outline and initiate new advertising policies or procedures
- Conferred with clients to provide marketing or technical advice
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results.
- Managed a diverse team of 40 professionals, fostering a positive work environment and high employee satisfaction.
- Directed comprehensive sales efforts to exceed revenue targets consistently by expanding into foreign markets
Account Director / Business Development Manager
DDB - Tarek Nour Communications Group
Cairo, Cairo Governorate
01.2001 - 01.2004
- Developed and executed successful copy strategies in coordination with DDB Worldwide for Multinational Clients
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Increased client satisfaction by effectively managing account teams and delivering exceptional service.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
- Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.
- Oversaw account progression & servicing
- Grew client & company business
- Planned strategic platforms, and marketing plans for new Clients
- Inspected layouts and advertising copy, edited radio and television scripts for adherence to specifications.
- Oversaw team of 10 professionals handling 20 accounts.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
- Evaluated campaign performance against KPIs, making timely adjustments to optimize results and ROI for clients.
- Maintained up-to-date knowledge of industry trends and best practices, offering valuable insights to clients seeking competitive advantages.
Account Manager
mcr group - TN Holdings
Cairo
11.1997 - 01.2001
- Planned, coordinated, and directed advertising campaign for Agency Clients
- Conferred with client to determine advertising requirements and budgetary limitations
- Utilized knowledge of product or service to be advertised, media capabilities, and audience characteristics
- Conferred with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs
- Submitted proposed program and estimated budget to client for approval
- Coordinated activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.
Sales Manager/Assistant Manager
Bally Total Fitness, USA
Falls Church, VA, USA
12.1994 - 09.1997
- Increased sales revenue by implementing effective sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Led a successful sales team of 10 by providing motivational coaching and performance-based incentives.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded monthly sales targets through diligent effort and persistence in closing deals.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Education
Bachelor of Arts - Mass Communications
George Mason University
Fairfax. VA 09.1991 - 12.1994
High School Diploma -
James Madison H.S.
Vienna, VA 09.1989 - 6 1991
Skills
Marketing Strategy Development
Key decision making
Brand-building strategies
Corporate Communication
Team building
Market understanding
Timeline
Marketing Director
MOBCO GROUP
07.2021 - Current
Marketing Director
Mori International
10.2020 - 05.2021
Business Development Director / Consultant
Lead Marketing Solutions
04.2016 - 06.2020
Managing Partner
Marcomistas
10.2014 - 04.2016
Business Development Managing Partner
Wasfasahla.com Group
12.2008 - 01.2011
Business Development Manager / Consultant
Lead Marketing Solutions
04.2006 - 12.2007
General Manager
Tarek Nour Advertising- TN Holdings
01.2004 - 09.2005
Account Director / Business Development Manager
DDB - Tarek Nour Communications Group
01.2001 - 01.2004
Account Manager
mcr group - TN Holdings
11.1997 - 01.2001
Sales Manager/Assistant Manager
Bally Total Fitness, USA
12.1994 - 09.1997
Bachelor of Arts - Mass Communications
George Mason University
09.1991 - 12.1994
High School Diploma -
James Madison H.S.
09.1989 - 6 1991
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