Summary
Overview
Work History
Education
Skills
Conferences Events
Training
Area Of Expertise
Passion
Personal Information
Timeline
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Dina El Maghraby

Dina El Maghraby

Digital Marketing Officer
Cairo

Summary

Passionate and cross-functional Social Media Coordinator with over 15 years of experience in developing, implementing, and managing social media marketing plans for nonprofit organizations. Adept at web management and skilled in promoting organizational image through innovative strategies. Demonstrated success in enhancing online presence and exposure across various platforms and media.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Digital Marketing Officer

New Woman Foundation
1 2021 - Current
  • Develop and execute comprehensive social media marketing plans to promote organizational projects
  • Manage various social media platforms, including content creation, scheduling, and community engagement
  • Implement creative strategies and renovations to enhance organization's online presence and image
  • Utilized analytics tools to track performance and optimize social media campaigns for maximum impact
  • Produce quarterly newsletters using platforms like Mailchimp
  • Coordinate with designers
  • Manage the creation and maintenance of organization's visual identity
  • Manage and maintain organization's website, ensuring timely updates with news
  • Responsible for producing digital and printed visual materials for online and offline promotion
  • Manage team member responsible for social media activities, overseeing tasks quality and plans
  • Introduce quarterly reports on social media activities and performance.

Freelance Trainer in Digital Arts

Arab Digital Expression Foundation (ADEF)
07.2019 - 09.2019
  • Develop a comprehensive training program encompassing engaging content and interactive activities tailored upon the predesigned curriculum structure offered by ADEF
  • Conducted 24 training sessions in filmmaking, visual arts, sound, music, in two months for teenagers aged 12-15
  • Implemented evaluation methods to assess participants' progress in predetermined values within the project frame using games and activities
  • Prepared and submitted a final report of the delivered sessions to project coordinators.

Social media & Marketing Officer

ADEF
01.2016 - 01.2019

Manage social media presence across all organizational channels

  • Brand, promote, and market projects and activities
  • Manage tcreation and maintenance of organization's visual identity
  • Optimize social media pages for increased visibility and outreach
  • Create and maintain interactive content with target audience
  • Develop and track promotions and campaigns
  • Analyze social media metrics for informed decision-making
  • Produce digital and visual materials for promotion online and offline
  • Coordinate with designers
  • Oversee publication and printing processes
  • Produce quarterly newsletters using platforms like Mailchimp
  • Update organization's website with news and events
  • Document activities, events, and programs visually
  • Maintain database of suppliers and freelancer
  • Collaborate with different departments for content creation
  • Cultivate relationships with artistic and digital professionals.

Freelancer Social Media Editor and Videographer

New Woman Foundation
01.2013 - 01.2015
  • Visual documentation (Video and Photography) for its trainings and conferences
  • In 2016, conducted interviews for New Woman Foundation' selection of social media and website editor.

Social Media Editor

Cairo Center for Development
01.2013 - 01.2014
  • Design and execute social media strategy
  • Create content to raise awareness of institution's work
  • Visually document events through photography and videography.

Social Media Editor

Al Moayyad E-publishing House
01.2012 - 01.2013
  • Manage Social Media accounts/campaigns and day-to-day activities
  • Develop Social media strategy and implement proactive process for capturing customer online reviews
  • Create content and engage in dialogues and answering questions
  • Create visually appealing content using Photoshop
  • Submit analysis reports
  • Create Google hangout events.

Radio Announcer and Voice Over

Radio Horytna
01.2010 - 01.2011
  • Present and prepare a program on sexual culture issues
  • Deliver news broadcasts
  • Participate in live event coverage on air.

Web Editor and social media Officer

New Woman Foundation
01.2008 - 01.2011
  • Manage the whole process of creating a new website with the IT developer and follow up content transformation to the new website
  • Update website daily: create content, search and edit for news and introduce reviews for reports
  • Upload publications
  • Cover all organization’s events visually (photography and videography)
  • Create and moderate all social media platforms, Facebook, Twitter, Scribed and Flicker
  • Edit videos
  • Conducted training sessions in blogging and photography for young women from El Dawdiya village, El Menia, Upper Egypt
  • Conducted atraining on video editing using “Movie Maker” for New Women Foundation staff.

Education

Bachelor of Economics and Political Science - Political Science

Cairo University
Cairo, Egypt
01.2001 - 05.2005

Skills

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Conferences Events

  • Bread and net conference, Lebanon, 2018, Responsible for the social media coverage as part of the sponsorship.
  • Wiki Gender editorial meeting, 2018, Participating in the meeting to update the Wiki and discuss its strategy and definitions.

Training

  • Digital Communication and Social Media Marketing for NGOs, American University in Beirut, 2023
  • TOT with Arab Digital Expression Foundation (ADEF) to conduct curriculum in arts for teenagers between 12-15 years old, 2019
  • Gamification workshop on how to design games to deliver educational content, 2019
  • Filmmaking workshop with ADEF, 2016
  • Advanced TOT with ActionAid (Danish International Organization) Jordan, 2016
  • Opinion Maker training with ActionAid, 2015
  • Social Media training with ADEF, 2014
  • Workshop for Web Editors with KVINFO in Copenhagen, 2011
  • Public service Ad training for bloggers with Friedrich Naumann, 2010
  • Web blogging with Friedrich Naumann, 2010
  • Short film production with “Mosalaha w Mosarha initiative” frankness and conciliation, 2010
  • TOT with young women forum (an initiative was part of New Woman Foundation), 2009
  • Tor project training with Hisham Mubarak law center, 2009

Area Of Expertise

  • Video Editing
  • Graphic Design
  • Photography & Videography
  • Voice Over
  • Interviewing skills
  • Live videos covering
  • Blogging
  • Website management
  • Communication & Public Relations
  • Proofreading

Passion

  • Photography
  • Singing
  • Travelling
  • Camping

Personal Information

  • Date of Birth: 02/20/1985
  • Nationality: Egyptian
  • Marital Status: Single

Timeline

Freelance Trainer in Digital Arts

Arab Digital Expression Foundation (ADEF)
07.2019 - 09.2019

Social media & Marketing Officer

ADEF
01.2016 - 01.2019

Freelancer Social Media Editor and Videographer

New Woman Foundation
01.2013 - 01.2015

Social Media Editor

Cairo Center for Development
01.2013 - 01.2014

Social Media Editor

Al Moayyad E-publishing House
01.2012 - 01.2013

Radio Announcer and Voice Over

Radio Horytna
01.2010 - 01.2011

Web Editor and social media Officer

New Woman Foundation
01.2008 - 01.2011

Bachelor of Economics and Political Science - Political Science

Cairo University
01.2001 - 05.2005

Digital Marketing Officer

New Woman Foundation
1 2021 - Current
Dina El MaghrabyDigital Marketing Officer