Hi, I’m
Doaa Elakkad
Head Of Market Research
Cairo,C
Summary
Experienced Market Research Specialist with 10 years of expertise in Financial, Commercial Cooperation, market scanning, and strategic planning. Conducts market analysis to explore potential investment markets and evaluate services, providing valuable insights to top management for decision-making. Adept at supporting tactical plans that align with company objectives. Skilled in measuring customer satisfaction through qualitative and quantitative research methods. Highly knowledgeable in studying, handling, and executing commercial cooperation initiatives for airlines aiming to expand their market share in the aviation industry. Demonstrated leadership abilities in guiding market research teams to achieve objectives.
Overview
15
years of professional experience
9
Certifications
2
Languages
Work History
EgyptAir
Head of Market Research
07.2024 - Current
Job overview
- Set research objectives and design research methods based on business needs.
- Lead and monitor subordinates to ensure work tasks are completed according to the project management plan
- Evaluate methods and procedures for collecting data such as surveys, opinion polls, questionnaires, IDIs or focus groups
- Prepare final reports and presentations to be delivered and discussed with top management and decision makers.
Star Alliance, MRE Member
Market Research Expert
07.2024 - Current
Job overview
- Assist in the design and development of Star Alliance questionnaires utilizing the Net Promoter Score (NPS) methodology.
- Ensure validation of quota requirements to maintain alignment with the core values and standards of the alliance.
- Prepare and share comprehensive reports with top management, providing key insights and recommendations.
Broketopia for real estate
Head of Market Research team
09.2021 - 01.2023
Job overview
- Establish policies and best practices for gathering and analyzing market conditions, competitor insights, and consumer trends.
- Lead and manage a team of researchers to ensure high-quality data collection and analysis.
- Conduct comprehensive competitive analysis.
- Oversee research on new real estate mobile applications, including tools, features, UX/UI design, and user engagement.
- Conduct buyer behavior studies, focusing on usage patterns and consumer attitudes.
- Analyze and present research findings to key stakeholders, including Sales, R&D, and senior management, to support strategic decision-making.
Egyptair Airlines
Senior Market Research
01.2019 - 08.2021
Job overview
- Conduct qualitative and quantitative research to gather insights on consumer demographics, preferences, needs, and purchasing behavior to identify potential markets and key factors influencing product demand.
- Design and administer online surveys using SurveyMonkey to measure and assess customer satisfaction.
- Conduct mystery shopping evaluations to assess service quality and oversee the recruitment of mystery shoppers.
- Perform concept testing in targeted markets to assess the viability of new services.
- Analyze and interpret data using statistical tools such as Excel and SPSS to generate actionable insights.
- Prepare and contribute to PowerPoint presentations.
G.W.R Consulting
Mystery Shopper
04.2020 - 06.2021
Job overview
- Interacting with employees over the phone, Inspecting the store's environment, Purchasing random and specific items to assess product quality
- Completing and submitting a written report detailing the shopping experience after each store visit
Egyptair Holding Co.
Market Research& Strategic Partnerships Specialist
01.2015 - 12.2019
Job overview
- Conduct in-depth analysis of the global aviation market, assessing traffic flow, market demand, and monitoring key target markets.
- Identify and evaluate potential strategic partners based on business needs and growth opportunities.
- Perform comprehensive desk research on prospective cooperation partners to support decision-making.
- Utilize marketing intelligence systems including Lufthansa DDS, to analyze market size and regional market share.
- Strengthen EgyptAir’s presence in strategic and global markets beyond its current capabilities through codeshare partnerships, aligning with top management’s strategic vision.
- Negotiate, implement, and manage partnership functions, including cooperation scope, network expansion, financial, operational, technical, and IT requirements.
- Prepare and deliver reports, presentations, and strategic cooperation plans for top management.
- Organize and participate in meetings, define cooperation timelines, draft agreements, and drive partnership expansion with EgyptAir’s global partners.
- Develop and implement internal and external communication strategies to effectively achieve organizational goals.
Egyptair Maintenance and EngineeringCairo, Cairo Governorate
Accountant
01.2011 - 12.2015
Job overview
- Evaluating and calculating costs for maintenance services Egyptair deliver to customers' aircrafts
- Working with marketing department to evaluate and study prices we deliver
- Competitive analysis for the prices that helps top management for taking decision if it's valuable cooperation or not
Vodafone Egypt
Customer Service agent for market research
01.2010 - 12.2011
Job overview
- Calling customers for a phone survey and take their opinions on Vodafone new offers
Education
Cairo University
Bachelor Degree from Faculty Of Accounting
01.2005 - 01.2009
Arab Academy for Science, Technology & Maritime
Master of business administration from Marketing
01.2018 - 01.2020
Linkedin Learining Online
Certificate from Learning Excel: Data Analysis
04.2001
University of ZurichOnline
Certificate from An Intuitive Introduction To Probability
04.2001
American University in Cairo Cairo, Egypt
Certificate of Continuing Education from Marketing
04.2001
Skills
Situational analysis
Data analysis
Microsoft office
SPSS
Manage multiple projects and leading team professionally
Teamwork and collaboration
Certification
Professional Digital Marketing, Udacity FWD scholarship, 2021
Personal Information
- Date of Birth: 01/10/88
- Marital Status: Single
Timeline
Head of Market Research
EgyptAir
07.2024 - Current
Market Research Expert
Star Alliance, MRE Member
07.2024 - Current
Head of Market Research team
Broketopia for real estate
09.2021 - 01.2023
Mystery Shopper
G.W.R Consulting
04.2020 - 06.2021
Senior Market Research
Egyptair Airlines
01.2019 - 08.2021
Arab Academy for Science, Technology & Maritime
Master of business administration from Marketing
01.2018 - 01.2020
Market Research& Strategic Partnerships Specialist
Egyptair Holding Co.
01.2015 - 12.2019
Accountant
Egyptair Maintenance and Engineering
01.2011 - 12.2015
Customer Service agent for market research
Vodafone Egypt
01.2010 - 12.2011
Cairo University
Bachelor Degree from Faculty Of Accounting
01.2005 - 01.2009
Linkedin Learining
Certificate from Learning Excel: Data Analysis
04.2001
University of Zurich
Certificate from An Intuitive Introduction To Probability
04.2001
American University in Cairo
Certificate of Continuing Education from Marketing
04.2001
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