Ehab Ahmed El Menshawy
National Key Account Manager
Riyadh
Summary
Highly motivated and accomplished professional with over 20 years of experience in FMCG sales. Currently seeking a managerial position with an exciting and ambitious company. Throughout my career with multinational companies such as P&G, Henkel, and PepsiCo, consistently delivered exceptional sales results and successfully propelled business growth. Track record speaks for itself, demonstrating ability to aggressively drive sales growth and increase profits. Cultivate a well-trained sales team that prioritizes customer visibility and responsiveness, effectively meeting the needs of valued customers.
Overview
24
24
years of professional experience
2000
2000
years of post-secondary education
Work History
Head of Modern Trade
Al Jomaih Bottling Plants
01.2019 - Current
- Company Overview: Head of Modern Trade
- Managing Modern trade team to handle the key accounts across regions
- Responsible on developing and improving every account performance by category by outlets
- Responsible to lead KAM team to improving Pepsi market share across all MT accounts
- Responsible to negotiate and closing the annual contracts with MT accounts
- Leading MT team on day-to-day business, finalizing, and solving trade issues
- Responsible to set the promotion strategies and pricing across MT accounts
- Leading MT team to achieving company plan and priorities
- Responsible to guide and train MT team
- Consistent and steady growth across all MT accounts at all categories ( CSD 37%, AQF 46%, LRB Others 39%) and in 2023 (CSD 28%, AQF 22.8% LRB Others 28.2%)
- Improving year after year on MT market share at top accounts Panda 2023 AVG was 80.2% and 86.7% in 2024
- OMC maintain market share above 90% at MT in the last 3 years
- OMC had a tremendous improvement in AQF market share from 12 % in 2019 to 23% in 2024 and have a high record in Nov’22 reading of 33 % market share
- Improving CRF market share from 65% in 2019 to 80 % in 2024
- 2022 TAG ranking jumping from supplier number 9 in 2021 to supplier # 2 in 2022
- First time in business to achieve TAG #1 in 2 years in a row 2023 & 2024.
- Changing the way of activation and consumer engagement inside the MT outlets and leading company main campaigns Pepsi Music, National day, Ramadan
- Improving relations with customers and got recognitions from many of accounts
- Implementing Look and Feel at Top Modern trade accounts
- Implementing CATMAN at Panda stores
- Head of Modern Trade
- Managing Modern trade team to handle the key accounts across regions
- Responsible on developing and improving every account performance by category by outlets
- Responsible to lead KAM team to improving Pepsi market share across all MT accounts
- Responsible to negotiate and closing the annual contracts with MT accounts
- Leading MT team on day-to-day business, finalizing, and solving trade issues
- Responsible to set the promotion strategies and pricing across MT accounts
- Leading MT team to achieving company plan and priorities
- Responsible with LFD to guide and train MT team
Senior Key Account Sales Manager
Al Jomaih Bottling Plants
07.2012 - 12.2018
- Company Overview: Senior Key Account Sales Manager
- Reporting to OTD, responsible for the success and Develop the key account customers Like Panda, C4, Danube, Tamimi, and other organized trade customer to Achieve the agreed plans with agreed profitability with annual sales of SAR 100 million
- Tasked with Key accounts (Retails) sales, agreement’s negotiations, Sales team training, EPOS Data analyses to read the market and drive the Category share to have month by month improvement in Points Share
- Drive the top Key account’s sales by 30% through focusing on Basics and fundamentals of the retail business
- Gain 13 points market share with panda to reach 81% CSD share during 2014
- Achieved 41 % growth in Aquafina vs
- YAGO in Channel during 2013 & success to gain 5 points share
- Increase Aquafina Market share from 10% to 15% in channel during 2013
- Finalized all the Account agreements on the first Quarter of 2014 except Panda
- Senior Key Account Sales Manager
- Reporting to OTD, responsible for the success and Develop the key account customers Like Panda, C4, Danube, Tamimi, and other organized trade customer to Achieve the agreed plans with agreed profitability with annual sales of SAR 100 million
Key Account Manager
Saudi Snack Foods
09.2008 - 05.2012
- Company Overview: Key Account Manager
- Managing and leading a Team of 3 Sales Supervisor & 9 Key Account Executives covers the Key Account Retails in Western province And 25 merchandisers reporting to them, running annual sales of SAR 75 million
- My role included negotiate and implement CDAs, promoting new products, analysis and reporting for completion activities, timescales and financials to integrate within the organization’s annual business plan and long-term strategy
- Archived the highest account Growth across Saudi Arabia by increasing Danube & Bin Dawood business by 61% vs
- YAGO during 2010
- Reworded for the best execution of Twistos across KSA
- Collected SAR 360K old debt with more than 2 years ageing
- Key Account Manager
- Managing and leading a Team of 3 Sales Supervisor & 9 Key Account Executives covers the Key Account Retails in Western province And 25 merchandisers reporting to them, running annual sales of SAR 75 million
Key Account Manager
Henkel Saudi Arabia
07.2006 - 08.2008
Key Account Supervisor
Henkel Saudi Arabia
01.2004 - 06.2006
Credit Salesman
Henkel Saudi Arabia
06.2003 - 12.2004
Section Manager
Procter & Gamble Egypt
01.2001 - 01.2003
- I consider my work in P&G is the platform I built up my career path, Duty included the distributions thru implementation P&G sales basics I handled the responsibility of covering Giza area (grocery stores) and achieving sales, distribution and visibility objectives
- I increased the sales average from 36% during 2002
- Elevated my section from the 12th position to No.1 during 2002, and reworded by the best performer section manager
- Reworded from P&G for the best section in Giza Egypt at 2002
Education
Bachelor Degree - business administration
Alexandria University
Skills
Friendly, positive attitude
Area Of Experience
- Team Leadership/training
- Business developments
- Market share expansion
- Customer base expansion
- Brand awareness /Developments
- Contract negotiations
- Presentations and proposals
- Client presentations/Relations
Iqama
Transferable
Personal Information
- Number of Children: 4
- Marital Status: Married
Timeline
Head of Modern Trade
Al Jomaih Bottling Plants
01.2019 - Current
Senior Key Account Sales Manager
Al Jomaih Bottling Plants
07.2012 - 12.2018
Key Account Manager
Saudi Snack Foods
09.2008 - 05.2012
Key Account Manager
Henkel Saudi Arabia
07.2006 - 08.2008
Key Account Supervisor
Henkel Saudi Arabia
01.2004 - 06.2006
Credit Salesman
Henkel Saudi Arabia
06.2003 - 12.2004
Section Manager
Procter & Gamble Egypt
01.2001 - 01.2003
Bachelor Degree - business administration
Alexandria University
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