Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Ehab Ismail

Ehab Ismail

Cairo

Summary

A seasoned professional with over 20 years of experience in the SMS industry, specializing in routing, procurement, and operational excellence. Proven track record in SMS messaging, value-added services, and international vendor relations. Adept at developing strategic partnerships, optimizing costs, and ensuring top-tier service delivery.

Overview

23
23
years of professional experience

Work History

Director of Operations – Number Lookup

Cequens
01.2023 - Current
  • - Leading the Number Lookup product with a focus on routing optimization, vendor procurement, and operational enhancements to achieve a $1M annual revenue target by 2025.
  • - Establishing KPIs for routing quality, testing efficiency, and coverage improvements while mentoring a team of operations staff and interns.
  • - Negotiating with global suppliers for direct MNP database access and competitive pricing to improve service coverage and profitability.
  • - Collaborating with sales, technical teams, and clients to onboard new vendors and resolve operational challenges.
  • - Strengthening partnerships with international leaders like Twilio and Sekura.id to penetrate new markets and expand connectivity.
  • Key Achievements:
  • - Expanded direct routing coverage with high-quality MNP and HLR providers.
  • - Reduced procurement costs through effective vendor negotiations while improving routing reliability.
  • - Built a robust operational framework to onboard new routes and vendors efficiently.

Director of Carrier Operations

Unifonic
02.2022 - 02.2023
  • - Directed carrier operations with a focus on managing connectivity, routing optimization, and vendor relations to ensure service quality and cost-effectiveness.
  • - Supervised customer onboarding processes, ensuring seamless integration with system configurations and adherence to SLA requirements.
  • - Built and maintained relationships with vendors, negotiating contracts to secure competitive pricing and reliable connectivity.
  • - Led a team of 8 across business operations and routing to enhance system rules, maintain routing quality, and optimize traffic balancing.
  • - Coordinated with cross-functional teams to test new suppliers, improve coverage features, and resolve live operational issues proactively.
  • - Conducted regular quality assessments to ensure delivery rate optimization and service availability across multiple routes and destinations.
  • Key Achievements:
  • - Established robust routing configurations to balance traffic and reduce downtime while improving service quality.
  • - Onboarded and tested new suppliers, expanding Unifonic's global connectivity coverage.
  • - Enhanced operational workflows, reducing onboarding time and improving vendor management efficiency.

Managing Director

Deewan
07.2019 - 02.2022
  • - Drove expected growth of the company in the messaging business.
  • - Led the implementation of the necessary organizational and operational setup to support the evolution of the company.
  • - Oversaw the company's business operations, financial performance, and investments.
  • - Monitored and controlled department budget to grow revenue and contain expenses.
  • - Hired Sales, Support, Admin, and Operations teams.
  • - Recommended and implemented procedural changes to enhance services for customer support and operations.
  • - Built relationships with clients, vendors, and regulators and monitored the supply chain to spot and correct deficiencies.

Procurement & Wholesale Director

Cequens
01.2011 - 07.2019
  • - Directed the procurement of SMS routes and capacities, securing cost-effective and high-quality connections across global markets.
  • - Maintained strong relationships with mobile operators, aggregators, and hubs to enhance routing diversity and resilience.
  • - Oversaw financial approval processes, ensuring cost optimization and on-time payments to vendors.
  • - Led the expansion of global SMS coverage for P2P, A2P, and live HLR services, attending major telecom events like MWC and Gitex to network and close deals.

Mobile Messaging Service Line Manager

EgyptNetwork
01.2003 - 12.2010
  • - Established and grew the SMS routing and procurement department, focusing on cost-effective vendor sourcing and quality routing.
  • - Negotiated contracts with international operators, ensuring competitive pricing and robust connectivity.
  • - Monitored traffic flow and quality metrics to identify and resolve routing issues proactively.
  • - Implemented routing rules and filters to ensure service reliability and optimize traffic distribution.

Education

Bachelor's Degree - Business Administration

Cairo University

Skills

  • - Routing Optimization & Quality Assurance
  • - Vendor Sourcing & Procurement
  • - Mobile Messaging (A2P/P2P SMS, MNP, HLR)
  • Global business expansion
  • - Pricing Strategies & Profitability Analysis
  • - Strategic Partnership Management
  • - Operational Process Improvement
  • - Cross-Functional Leadership

LANGUAGES

- Arabic (Native)
- English (Professional Proficiency)

Timeline

Director of Operations – Number Lookup

Cequens
01.2023 - Current

Director of Carrier Operations

Unifonic
02.2022 - 02.2023

Managing Director

Deewan
07.2019 - 02.2022

Procurement & Wholesale Director

Cequens
01.2011 - 07.2019

Mobile Messaging Service Line Manager

EgyptNetwork
01.2003 - 12.2010

Bachelor's Degree - Business Administration

Cairo University

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Ehab Ismail