Ehab SOBHY
Cairo,New Nozha
Summary
Seasoned Financial Planning and Analysis (FP&A) Leader with 21+ years of experience driving strategic decision making within complex organizations. Proven ability to build and manage best-in-class FP&A teams, leading the development and implementation of efficient budgeting processes. Achieved a 20% reduction in budgeting cycle time and generated USD 800k in cost savings through process improvement initiatives. Passionate about translating financial data into actionable insights that support informed decision-making at the highest levels of an institution. Strong leadership and mentorship skills, fostering a collaborative environment that empowers high-performing FP&A professionals to excel.
Overview
23
23
years of professional experience
1
1
Certification
Work History
GROUP FINANCE MANAGER, BUSINESS PERFORMANCE
Al-Futtaim Real Estate
02.2023 - Current
- Led a team of senior financial analysts in overseeing the financial performance of multiple business units
- Successfully implemented a new SAP Business Planning and Consolidation (BPC) system, resulting in a 15% reduction in financial reporting cycle time and a 20% improvement in data accuracy across all units
- Developed and implemented strategic financial plans aligned with corporate objectives, including financial modeling, scenario planning, and risk assessment
- Delivered clear and concise presentations and reports to senior management, effectively communicating complex financial data and insights
- Partnered with senior management and led a cross-functional team to analyze data and develop recommendations, including a cost-reduction initiative that resulted in a $800K saving within the first year
- These recommendations are projected to lead to a 3% increase in profitability within a two-year timeframe
FINANCIAL PLANNING AND ANALYSIS EXECUTIVE DIRECTOR
Avon Cosmetics
08.2016 - 02.2023
- Led the development of the company's mid-to-long-term financial and strategic plan, incorporating market trends and competitor analysis, resulting in a 20% increase in projected profitability over the next five years
- Partnered with Business Unit heads to build accurate and efficient annual budgets and forecasts using Hyperion Planning, achieving a 95% accuracy rate in annual forecasts, enabling better resource allocation and strategic decision-making
- Performed in-depth analyses of financial and operational data using advanced techniques to identify cost-saving opportunities
- Identified and implemented process improvements that reduced operational costs by 10%, resulting in significant annual savings
- Delivered clear and concise presentations to senior management, effectively communicating the rationale behind product/department performance and financial results, leveraging data visualizations for impactful communication
- Prepared comprehensive financial reports that provided Early Warning on potential financial issues and informed strategic decision-making
- Managed a team of 5 senior financial and business analysts, providing coaching, mentorship, and direction to ensure the successful delivery of FP&A initiatives
- Mentored two team members who received promotions to junior analyst manager roles within one year
FP&A TEAM LEADER - COMMERCIAL & SC
Avon Cosmetics
10.2015 - 07.2016
- Led a team of FP&A analysts in providing comprehensive financial planning and analysis support for the Commercial and Supply Chain departments
- Partnered with Commercial and Supply Chain leadership to develop and implement budgeting, forecasting, and variance analysis processes, ensuring alignment with overall business goals
- Utilized financial modeling tools like Power BI and Excel to create insightful reports and dashboards that tracked key performance indicators (KPIs) for commercial and supply chain operations
SENIOR FINANCIAL PLANNING & ANALYSIS
Avon Cosmetics
05.2012 - 09.2015
- Led the analysis of monthly financial statements and variance analysis reports, identifying key trends and providing insightful recommendations to senior management to optimize financial performance
- Partnered with cross-functional teams (e.g., Sales, Operations) to develop and maintain accurate budgets for assigned departments, ensuring alignment with corporate objectives
- Supported the FP&A team leader in various projects, including implementing a scenario planning model to analyze the financial implications of different market conditions, demonstrating strong analytical and problem-solving skills
FINANCIAL ANALYST (PLANNING & REPORTING)
Avon Cosmetics
06.2009 - 04.2012
- Prepared accurate and timely monthly financial reports using Excel, and Oracle Hyperion Financial Reporting, ensuring adherence to accounting principles and internal reporting deadlines
- Supported the development and maintenance of the company budget, conducting variance analysis to identify and investigate significant deviations from budgeted figures
- Assisted with the FP&A team in developing financial models and forecasts, providing in-depth data analysis to support informed decision-making
MANAGEMENT ACCOUNTANT
Avon Cosmetics
08.2006 - 05.2009
- Performed in-depth variance analysis to identify cost variances and recommend corrective actions to improve financial performance
- Prepared and analyzed financial reports for management, providing insights into key financial metrics and trends
- Supported the FP&A team with budgeting and forecasting activities, maintaining accurate and reliable financial data
ACCOUNTING AND AUDIT
Avon Cosmetics
11.2001 - 07.2006
- Performed and controlled the full audit cycle for assigned accounts, including risk assessment, internal controls evaluation, and substantive testing procedures
- Identified and reported a potential control weakness in the purchasing process, leading to the implementing a new control measure that prevented a potential loss of $20K
- Obtained, analyzed, and evaluated various accounting documentation and data (e.g., invoices, contracts, bank statements) to ensure accuracy, completeness, and compliance with accounting standards
- Compiled, analyzed, and reported financial data for monthly and year-end closing processes, ensuring timely and accurate financial statements
Education
CMA_ 2Parts Studies -
IMA
01.2011
Bachelor of Science - Accounting And Audit
FACULTY OF COMMERCE
01.2000
Skills
- Advanced Financial Analysis
- Strategic thinking
- Budgeting and Capital Budgeting
- Strong presentation skills
- Written communication
- Effective Team Leadership
- Early warning
- Financial Planning
- Business Acumen
- Comprehensive Business Planning
- Financial Reporting
- Cost Management Accounting
- Data Analysis Expertise
- Auditing
- Financial Accounting
- Microsoft Office
- Financial controlling
- Advanced Analytics
- Cost Analysis
- Revenue Management and KPI
- Business Model
- Coaching Expertise
- Identifying Business Requirements
- Financial Operations Oversight
- Internal Controls
- Cash Flow Management
- Strategic Planning
- Financial Modeling
Certification
- CMA_ 2Parts study, 2010-2011-IMA
- Corporate FP&A Professional- (in progress), 2024-FPAC
- Impact Training, 2017-AVON Turkey
- Leadership course, 2015-AVON Turkey
- Strategic thinking Training, 2010-AVON Spain
- Hyperion system training, 2009-AVON UK
Volunteer Experience
- Egypt Career Summit, 2022, Provided guidance, advice, feedback, and support to the mentee.
- Egypt Career Summit, 2020, Provided a live session on financial planning and analysis.
Honors and awards
- Overall Best Leader of the Year, 2021
- Project Leader Award, 2018
- Merit Award for the outstanding Achievement of Goals, 2017
Timeline
GROUP FINANCE MANAGER, BUSINESS PERFORMANCE
Al-Futtaim Real Estate
02.2023 - Current
FINANCIAL PLANNING AND ANALYSIS EXECUTIVE DIRECTOR
Avon Cosmetics
08.2016 - 02.2023
FP&A TEAM LEADER - COMMERCIAL & SC
Avon Cosmetics
10.2015 - 07.2016
SENIOR FINANCIAL PLANNING & ANALYSIS
Avon Cosmetics
05.2012 - 09.2015
FINANCIAL ANALYST (PLANNING & REPORTING)
Avon Cosmetics
06.2009 - 04.2012
MANAGEMENT ACCOUNTANT
Avon Cosmetics
08.2006 - 05.2009
ACCOUNTING AND AUDIT
Avon Cosmetics
11.2001 - 07.2006
- CMA_ 2Parts study, 2010-2011-IMA
- Corporate FP&A Professional- (in progress), 2024-FPAC
- Impact Training, 2017-AVON Turkey
- Leadership course, 2015-AVON Turkey
- Strategic thinking Training, 2010-AVON Spain
- Hyperion system training, 2009-AVON UK
CMA_ 2Parts Studies -
IMA
Bachelor of Science - Accounting And Audit
FACULTY OF COMMERCE
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