Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ehab Toulba

Ehab Toulba

New York,NY

Summary

  • As a seasoned industry marketing manager with extensive experience in leading product marketing strategies for B2B technology SaaS solutions and Services, I am adept at driving growth through innovative demand generation programs. With 12+ years of experience developing and executing go-to-market plans for products and services. Leading product marketing strategies for B2B technology SaaS solutions and Services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.


Throughout my tenure at Canon Solutions America and my ongoing role at Zebra Technologies, I have:

  • Spearheaded comprehensive go-to-market strategies, ensuring alignment with diverse market needs and organizational goals.
  • Collaborated effectively with cross-functional teams, including sales, R&D, and supply chain, to optimize product development and enhance delivery processes.
  • Engineered targeted ABM campaigns, leveraging my deep understanding of cloud technologies, security, and generative AI to engage and expand customer bases.
  • Conducted rigorous market research and competitive analysis, transforming insights into actionable strategies that propel product adoption and customer engagement.
  • Partnered with internal stakeholders and external agencies to craft compelling content and personalized campaigns that resonate deeply with target audiences. My ability to think creatively, coupled with a data-driven approach, enables me to deliver marketing initiatives that not only meet but exceed performance expectations. I am eager to bring my strategic vision and proven capability to your team, fostering collaborative success and driving innovations in marketing execution.


Overview

26
26
years of professional experience

Work History

Sr. Global Product Marketing Manager

Zebra Technologies
06.2021 - Current
  • Leading the development and execution of global Sales & marketing strategies for Zebra Technologies' services & SaaS Solutions portfolio, focusing on maximizing market penetration and revenue growth.
  • Implemented targeted marketing and sales ABM campaigns based on nuanced customer segmentation, ensuring high-impact results and efficient resource use.
  • Managed key marketing KPIs, leveraging data analytics to refine sales approaches and optimize marketing investment returns.
  • Plan new product external launch and release while managing cross-functional implementation of plan.
  • Communicate value and position to sales team and developed tools to support selling process.
  • Manage product development lifecycle from conception to release.
  • Develop and executed go-to-market plans and facilitated internal organizational readiness.
  • Work closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Optimize segment space automation growth by leading marketing strategy and content creation.
  • Drive marketing initiatives to increase product visibility and market performance.
  • Create product positioning and messaging to differentiate products in market and expand visibility.
  • Offered pricing and feature recommendations to management and cross-functional teams.
  • Improve product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Support marketing programs and campaigns with content and messaging to drive demand.
  • Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
  • Develop strategy and managed market communications that drove product demand.
  • Assess new product specifications to meet client needs.
  • Develop product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
  • Contributing to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
  • Research competitive solutions and maintained competitive market comparisons and evaluations.
  • Serving as focal point for all customer input and market intelligence for product improvements.
  • Develop creative sales tools by communicating product value proposition to enable team.
  • Collaborate with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
  • Penetrate new segments through use of strategic marketing initiatives.
  • Represented our tech solutions as a figurehead at key industry events, fostering a reputation as a leader and bolstering our sales proposition.
  • Authored thought leadership content like articles and whitepapers that not only highlighted customer success stories but also served as potent sales tools.

Integrated Solutions Marketing Manager

Canon Solutions America
01.2018 - 05.2021
  • Spearheaded the strategic planning, development, and execution of comprehensive marketing campaigns to promote software solutions, ensuring alignment with organizational objectives and market trends.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Communicated value and position to sales team and developed tools to support selling process.
  • Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Optimized segment space automation growth by leading marketing strategy and content creation.
  • Penetrated new segments through use of strategic marketing initiatives.
  • Developed strategy and managed market communications that drove product demand.
  • Developed database of team members of weekly product update newsletter emails.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
  • Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
  • Developed creative sales tools by communicating product value proposition to enable team.
  • Developed and executed go-to-market plans and facilitated internal organizational readiness.
  • Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
  • Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.

Solutions Business Services, Marketing Manager

Canon
01.2014 - 12.2017
  • Lead a team of Marketing Specialists & Product Managers, developing and executing regional marketing plans while maintaining the budget as well as good ROI.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.
  • Created and managed social media campaigns to increase brand engagement.
  • Wrote and distributed press releases to increase brand visibility.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

National Solutions Consultants, Manager

Canon, USA
10.2008 - 12.2013
  • Assist Account Executives and Managers within the Midwest region to gather technical requirements as well as design and perform hands-on implementations of Integrated Software Solutions which meet our clients' needs for Output Management, Content Management and other business workflow automation solutions.

Head of Digital Solutions Workflow

Walgreens Health Iniatives
05.2005 - 05.2008
  • Responsible for the design and development of member ID cards and forms used by members to obtain prescriptions at either retail pharmacies or through a WHI mail facility, also design and produce bulk mail registration forms for clients who do not use WHI as their PBM but who use a Walgreens Mail Order facility; ad-hoc clinical letters to inform members of changes to their plans; and Medicare EOB (Explanation of Benefits) materials and ensure that all materials received by members are accurate and produced in a timely manner.

Digital Hub, Supervisor

Kwik Kopy Business Services
12.2002 - 04.2005
  • Worked closely with personnel, customers, and contractors to resolve problems.
  • Coordinated responses to emergencies by dispatching vehicles and bringing in additional personnel.
  • Reviewed orders, production schedules, blueprints and shipping or receiving notices and assigned work sequences and material shipping dates and destinations.
  • Mastered enterprise resource planning and logistics and supply chain software and maximized material movement rate.

Digital Portfolio Specialist

Print & Print Inc.
01.1998 - 01.2002
  • Helped clients make optimal decisions on amounts and timing of capitalization.
  • Coordinated with financial advisors to develop long-term investment strategies.
  • Evaluated performance of existing investments and adjusted accordingly.
  • Reviewed and analyzed project spending throughout project life cycle.

Education

MBA -

Southampton University

Bachelor's degree - Business Administration & Commerce

Digital Transformation Strategist - undefined

Columbia Business School

Project Management Professional Certification - undefined

PMP

Prince2 PM Professional Certifications - undefined

Coaching & Leadership for Emerging Leaders - undefined

Inside-Out Development

Digital Strategies for Enterprises (Certified Digital Strategists) - undefined

Columbia School of Business

Project Management Fundamentals - undefined

WHI-PMO

Prince2 certified - undefined

Big Data Handling - undefined

Customer Service Training - undefined

PBS

Creating Customer Wow, Certificate - undefined

Basic and Effective Communications - undefined

Skills

  • BUILDING & AND DRIVING THE GTM PLAN
  • CREATING STRATEGIC ALLIANCES
  • KNOWLEDGE OF REGIONAL & GLOBAL MARKETS
  • MANAGING PRODUCT MARKETING LIFECYCLE
  • SALES ENABLEMENT STRATEGY
  • PARTNERS & CHANNEL DEVELOPMENT
  • PRODUCT POSITIONING
  • BUDGETING & P&L MANAGEMENT
  • CUSTOME SEGMENTATION
  • PRODUCT LAUNCH
  • CHANNEL MARKETING
  • CAMPAIGN MANAGMENT

Timeline

Sr. Global Product Marketing Manager

Zebra Technologies
06.2021 - Current

Integrated Solutions Marketing Manager

Canon Solutions America
01.2018 - 05.2021

Solutions Business Services, Marketing Manager

Canon
01.2014 - 12.2017

National Solutions Consultants, Manager

Canon, USA
10.2008 - 12.2013

Head of Digital Solutions Workflow

Walgreens Health Iniatives
05.2005 - 05.2008

Digital Hub, Supervisor

Kwik Kopy Business Services
12.2002 - 04.2005

Digital Portfolio Specialist

Print & Print Inc.
01.1998 - 01.2002

MBA -

Southampton University

Bachelor's degree - Business Administration & Commerce

Digital Transformation Strategist - undefined

Columbia Business School

Project Management Professional Certification - undefined

PMP

Prince2 PM Professional Certifications - undefined

Coaching & Leadership for Emerging Leaders - undefined

Inside-Out Development

Digital Strategies for Enterprises (Certified Digital Strategists) - undefined

Columbia School of Business

Project Management Fundamentals - undefined

WHI-PMO

Prince2 certified - undefined

Big Data Handling - undefined

Customer Service Training - undefined

PBS

Creating Customer Wow, Certificate - undefined

Basic and Effective Communications - undefined

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Ehab Toulba