Summary
Overview
Work History
Education
Skills
Training
PERSONAL INFORMATION
Accomplishments
Websites
Interests
Work Availability
Quote
Languages
Timeline
Hi, I’m

Eid Atef Fathy

Commercial Analysis And Planning Manager
Cairo
Eid Atef Fathy

Summary

Dynamic and results-driven Business Planning & Analysis Manager with over 10 years of progressive experience in the FMCG industry, skilled in transforming complex data into actionable business strategies. Proven track record in forecasting, target setting, sales development, and performance optimization, combined with a strong ability to lead cross-functional teams and implement advanced analytics tools. Hands-on experience in S&OP, CRM systems, and reporting automation enhances the capacity to deliver actionable insights that elevate market execution and portfolio performance. Renowned for driving profitable growth in fast-paced environments, consistently contributing to organizational success through strategic decision-making and innovative solutions.

Overview

11
years of professional experience
2
Languages
6
years of post-secondary education

Work History

EgyptFoods

Business Planning & analysis Manager
01.2022 - Current

Job overview

  • Building and Discussing Business plan
  • Build and align strategic building blocks leading to ensure plan Achievement.
  • Conduct and utilize SWOT analysis.
  • Led implementation of new analytics tools that improved decision-making speed and accuracy across commercial functions.
  • Developed and tracked KPIs to measure success across sales, product, and regional performance.
  • Delivered detailed sales performance reports and dashboards using Power BI and Excel.
  • Managed and mentored a team of analysts, improving output quality and reporting efficiency.
  • Conducted deep-dive analysis on customer behavior, segmenting data to guide marketing and RTM strategy.
  • Ensured data quality and governance by establishing robust control procedures.
  • Collaborated with marketing, trade, and finance teams to align strategies and streamline workflows.
  • Spearheaded executive reporting initiatives, consolidating operational and revenue data for leadership decisions.
  • Key Achievements:
  • Plan and building with blocks aligned with sales team lead to significant achievements.
  • Reduced report generation by 40% by automating key dashboards.
  • Improved forecasting accuracy by 20% by refining planning models and integrating sales insights.
  • Increased visibility into market dynamics, enabling faster responses to changes.

Koningfoods (El-Sewedy Group)

Sales Development Manager
07.2020 - 01.2022

Job overview

  • Developed and maintained CRM systems to enhance pipeline visibility and optimize sales tracking.
  • Analyzed sales performance data to uncover growth opportunities and address underperforming areas.
  • Designed and delivered training programs for 15 branches, implementing structured modules to improve sales effectiveness.
  • Built and led an internal analytics support team to serve field operations and provide on-demand insights.
  • Established and standardized RTM (Route-to-Market) plans, ensuring consistent execution across regions.
  • Created sales enablement materials, including flyers, POS displays, and proposal templates.
  • Set performance targets for SDRs and monitor KPIs to track individual and team progress.
  • Led hiring, onboarding, and continuous development for the sales development team.
  • Collaborated with marketing to launch targeted lead generation campaigns that increased qualified pipeline.
  • Partnered with key clients in contract negotiations and relationship development to support long-term growth.
  • Drove process improvements that boosted team productivity and reduced operational inefficiencies.
  • Key Achievements:
  • Implemented end-to-end sales development structure supporting 15 branches and 100+ reps.
  • Increased CRM adoption to 98% across the team by introducing simplified workflows and performance dashboards.
  • Delivered a scalable RTM model that improved territory penetration and reduced sales overlap.
  • Built the first in-house sales analytics unit, enhancing decision-making and field support functions.

Lorenz Snack World Germany

Senior Sales Analyst
02.2018 - 07.2020

Job overview

  • Managed end-to-end S&OP and forecasting cycles for sell-in and sell-out volumes across all regions.
  • Led target setting and commercial budget planning, aligning with category strategies and BU objectives.
  • Maintained distributor stock health by overseeing stock point coverage and shelf-time compliance of SKUs.
  • Conducted monthly and quarterly sales planning and performance reporting, including new product launch tracking.
  • Delivered closing estimates and presentations for senior management, ensuring clear visibility of sales and financial metrics.
  • Worked closely with marketing to develop and update sales collateral, including case studies and promotional materials.
  • Designed territory performance reports and provided resource allocation recommendations.
  • Built and maintained comparison templates and dashboards for executive reporting and decision support.
  • Acted as CRM (Sales Buzz) administrator and project manager, leading its rollout, training, and user adoption.
  • Led analysis of cash and credit collection trends to support finance and field sales teams.
  • Collaborated with cross-functional teams to align operational execution and company-wide goals.
  • Created tailored reports for various business units and analysts to support strategic initiatives.
  • Key Achievements:
  • Successfully implemented Sales Buzz CRM across the organization and led training for all field teams.
  • Built automated sales tracking tools that improved reporting accuracy and reduced turnaround time by 35%.
  • Played a key role in improving forecast accuracy and inventory turnover for key SKU clusters.
  • Developed a reporting structure used by top management for weekly and monthly decision making.

Edita

Sales and RTM Planner
11.2015 - 02.2018

Job overview

  • Initially responsible for planning and coordinating sales activities for one branch; promoted to manage planning for two branches, including Edita’s largest branch in Warraq, due to high performance and reliability.
  • Developed daily and monthly sales plans tailored to branch capacity, product mix, and market conditions.
  • Collaborated with branch managers and supervisors to ensure effective route planning, load distribution, Not covered customer, yesterday and MTD Waste and target alignment.
  • Created two pivotal reporting tools:
  • A sales commission report to accurately track sales rep performance and calculate incentives.
  • A fleet and handheld performance report to monitor distribution efficiency and field execution.
  • Ensured real-time tracking of field operations and stock movement by integrating handheld usage into planning insights.
  • Played a key role in improving sales coverage and minimizing delivery gaps through proactive planning and execution alignment.

Edita

Wholesale Sales Representative
06.2014 - 11.2015

Job overview

  • Managed a portfolio of wholesale accounts, ensuring consistent order generation and customer satisfaction.
  • Executed in-market sales activities and ensured product visibility and availability in wholesale channels.
  • Met daily and monthly sales targets while maintaining strong customer relationships.
  • Collected market feedback on pricing, availability, and competitor activity for planning teams.
  • Handled invoicing, collections, and accurate reporting of sales transactions and stock levels.

Education

Ain Shams University
Egypt

Master of Business Adminstration from General Track
09.2024 - Current

University Overview

Cairo University

Bachelor’s degree from commerce
09.2006 - 05.2011

University Overview

Skills

Strategic planning

Training

Training
  • Leadership: Elevating Tomorrow's Leaders – EgyptFoods
  • Presentation skill - Lorenz snack world
  • Mind Mapping Techniques – Edita
  • Time Management – Edita
  • Six circles - Edita

PERSONAL INFORMATION

PERSONAL INFORMATION
  • Date of Birth: 1986-06-16
  • Marital Status: Married.
  • Military service: final exempted.
  • Driving license: Yes.
  • Passport: Yes.

Accomplishments

Accomplishments
  • Achieved reduce cost by 90% through effectively helping with Implementing the new CRM system for 9 brunches from 10.
  • Collaborated with team of 3 in the development of data warehousing and gathering from more different resources.

Interests

Football

Table tennes

Traveling

Availability
See my work availability
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Available
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friday
saturday
sunday
morning
afternoon
evening
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Quote

The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb

Languages

Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)

Timeline

Ain Shams University
Master of Business Adminstration from General Track
09.2024 - Current
Business Planning & analysis Manager
EgyptFoods
01.2022 - Current
Sales Development Manager
Koningfoods (El-Sewedy Group)
07.2020 - 01.2022
Senior Sales Analyst
Lorenz Snack World Germany
02.2018 - 07.2020
Sales and RTM Planner
Edita
11.2015 - 02.2018
Wholesale Sales Representative
Edita
06.2014 - 11.2015
Cairo University
Bachelor’s degree from commerce
09.2006 - 05.2011
Eid Atef FathyCommercial Analysis And Planning Manager