Hi, I’m
Mohammed ElSayed
Growth Digital Marketing Manager
6th October
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
12
years of professional experience
4
years of post-secondary education
8
Certificates
2
Languages
Work History
Dib HoldingRemote
Head of Marketing and Business Development
07.2023 - 06.2024
Job overview
- Streamlined internal processes to enhance efficiency, ultimately reducing operational costs.
- Managed over 300K euros per month for acquisition, and increased sales with 20%
- Acquired over +100 customer
- Oversaw trade show participation, maximizing ROI with impactful booth designs and engaging presentations.
- Directed website redesign projects resulting in improved user navigation flow while maintaining strong brand identity.
- Negotiated contracts with vendors and partners, securing favorable terms for organization.
- Established key relationships with industry influencers to strengthen company''s reputation within market.
- Optimized digital marketing efforts by utilizing SEO, SEM, and social media strategies for maximum exposure.
- Developed creative marketing campaigns, resulting in increased customer engagement and sales.
- Managed cross-functional teams for streamlined project execution and optimal results.
- Increased brand awareness by developing and implementing comprehensive marketing strategies
AndelaRemote
Growth Performance Marketing Manager
09.2021 - 11.2022
Job overview
- Building the Growth Marketing Strategy and managed the overall performance, content, SEO, SEM, email marketing, and referral teams with the taste of building rolling dynamic marketing and partnership activities all over the region to Boost: - Acquisition - Activation - Conversion - CLTV - Funnel Optimization
- Besides this, managing day to day operations with Agencies - Partners - Sales funnel - CRM
- Fostered 60% growth in funnel acquisition CR through development and implementation of innovative promotional and marketing strategies.
- So, my role is to optimize the current funnel and expand it 3x using all automation tools and CRMs as: - Marketo - G-Suite - FB Ad
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Identified issues, analyzed information and provided solutions to product and marketing problems.
- Developed strong communication and organizational skills through working on group projects.
- Paid attention to detail while completing assignments.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Nahdet Misr Publishing GroupCairo
Product Marketing Manager
05.2021 - 09.2021
Job overview
- Planned new product external launch and release while managing cross-functional implementation of plan, with 4 direct reporters.
- Building all financial requirements for CAC, CR, CLTV for the product based on expected revenue
- Built Brand identity with storytelling for each product accordingly.
- Oversaw product development, marketing and launches.
- Designed and managed development of new features for the product that effectively positioned company as market share leader.
- Drove marketing initiatives to increase product visibility and market performance.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
- Served as focal point for all customer input and market intelligence for product improvements.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Reversed product selling price decline through innovative approach and best practices training for field sales.
Udacity
Digital Marketing LT Manager, Global
01.2018 - 03.2021
Job overview
- Go-to-market strategy to start B2C, B2B & B2G activities in MENA, including pricing, events, meetings, user personas, value proposition
- End-to-end managed Agencies work, internal campaigns performance on all media channels.
- CR, CAC, SKUs, for different channels, product page optimization
- Serviced accounts on regular basis to propose new products or services and maximize revenue.
- Optimized over 6000 campaigns on Facebook and Google from lead generation, pixel, remarketing,..etc with conversion of 50% and +ve ROI through different countries
- Created, managed, and optimized over 300K email campaigns with a conversion rate of 2.5%
- Kept company in compliance with export standards and international requirements.
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
- Oversaw international sales in 7 different markets.
- Identified and analyzed key competitors and related products.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Organized promotional events and interacted with community to increase sales volume.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Digital Eagle Agency
Digital Marketing Manager
12.2015 - 12.2017
Job overview
- Lead team of 5 to work on all DM activities as; SEO, SEM, ASO, Web Opt, Paid Ads, Email Mkt, CRM,...etc.
- Generated +500K in revenue for the company working with clients and closing deals.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Applying SEO best practices from on-site and off-site to the most innovative content creation and curation for different industries such as" Pharmacy, Healthcare, Real-estate, Cosmetics, Automotive, and
IT Vision
Digital Marketing Specialist
09.2014 - 03.2015
Job overview
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created Pay-Per-Click campaigns to drive targeted traffic to clients' websites that increased their CR by 20%.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Tahrir Newspapers
Social Media Manager
04.2014 - 10.2014
Job overview
- Creating, Executing, Managing & Designing content strategy, posting strategy for Social Channels such as "Facebook, Twitter, Sound-cloud, youtube
- Working on Facebook Insights, Hootsuite, and Google Analytics, to create reports that measure our performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Conducted media training for company executives and business leaders.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Led the activities so the ROI increased by 30%, organic traffic by 50%, and site Ads by 10%.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Social Fruits - Careerise
Head of Business Development
02.2012 - 05.2013
Job overview
- Collaborated with sales and marketing departments to support client acquisition.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
- Implemented innovative business development strategies to increase customer base and expand market share with 25%
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
Education
Cairo UniversityEgypt
Bachelor's Degree from Computer And Information Sciences
01.2009 - 04.2013
Skills
CAC, CLTV, ROI, ROAS,etc
Consumer behavior
Market Analysis
Strategic planning
Budgeting and Allocation
Marketing strategy
Project Management
Marketing automation platforms
SEM strategy development
Data Analytics
Email Marketing
Go-to-Market Plans
Keyword optimization
G-Suite
Search Engine Optimization
Performance marketing
Staff Development
Workforce Management
Expense Tracking
Budget Control
Team Leadership
Certification
Digital Marketing - Udacity
Timeline
Head of Marketing and Business Development
Dib Holding
07.2023 - 06.2024
Growth Performance Marketing Manager
Andela
09.2021 - 11.2022
Product Marketing Manager
Nahdet Misr Publishing Group
05.2021 - 09.2021
Digital Marketing LT Manager, Global
Udacity
01.2018 - 03.2021
Digital Marketing Manager
Digital Eagle Agency
12.2015 - 12.2017
Digital Marketing Specialist
IT Vision
09.2014 - 03.2015
Social Media Manager
Tahrir Newspapers
04.2014 - 10.2014
Head of Business Development
Social Fruits - Careerise
02.2012 - 05.2013
Cairo University
Bachelor's Degree from Computer And Information Sciences
01.2009 - 04.2013