Eman Hassan
Public Relations And Advertising Manager
Cairo
Summary
Enthusiastic Head of Public Relations and Advertising with 6 years record of shaping public opinion through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills.
Overview
2
2
Languages
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Public Relations and Advertising Manager
Business Today Magazine
Cairo
01.2021 - Current
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Proactively manage editorial calendars Analyze and measure the results of PR programs Manage budgets and campaign ROI Develop compelling story angles Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Consulted with advertising agencies to arrange promotional campaigns in all types of media.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
Seniro Public Relations and Advertising
Business Today Magazine
Cairo
02.2020 - 01.2021
- Develops relationships with key media agencies and ensures that the business is considered for important campaigns and exposed to new consumers.
- Identify media trends, news cycles, and spin opportunities
- Develop and implement strategic PR programs to achieve significant increases in brand awareness
- Manage agencies and interview requests Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
Senior Public Relations and Advertising
Flair Magazine
Cairo
01.2018 - 02.2020
- Develops relationships with key media agencies and ensures that the business is considered for important campaigns and exposed to new consumers.
- Develop and implement strategic PR programs to achieve significant increases in brand awareness
- Resolved problems, improved operations and provided exceptional service.
- Monitored marketing content for quality, accuracy and impact.
- Communicated with media weekly to build relationships and optimize press coverage.
Media Relations Specialist
POD Egypt
Cairo
01.2017 - 01.2018
- Deal primarily with transmitting information about their companies to the press and media, including newspapers, websites, TV/radio stations, and internet outlets.
- Build, maintain and monitor relationships with key media figures and communities.
- Create and disseminate marketing materials, both textual and image-based.
- Write reports, releases, websites, and public-facing content to contextualize the organization.
- Monitor and analyze the organization's public image, identifying strategies to improve perception.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed and executed yearly budgets to purchase yearly acquisitions, including books, periodicals, supplies and computer software and hardware.
Public Relations Specialist
Entreprenelle
07.2015 - 01.2016
- Liaising with colleagues and key spokespeople.
- Collating and analyzing media coverage.
- Create company literature and other forms of communication.
- Improve communication efficiencies within company.
- Design and launch email PR campaigns.
- Manage information.
- Design and launch email PR campaigns.
Public Relations Specialist
Open It
06.2015 - 12.2015
- Planning, developing and implementing PR strategies.
- Liaising with colleagues and key spokespeople.
- Collating and analyzing media coverage.
- Create company literature and other forms of communication.
- Improve communication efficiencies within the company.
Public Relations Executive
SBKITS
06.2015 - 11.2015
- Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
- Coordinate and deliver email campaigns.
- Reported on press coverage recaps to determine areas for improvement.
Account Manager
20Uses
02.2015 - 08.2015
- Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Managed 5 accounts by reviewing and mitigating discrepancies and collaborating with account holders.
Education
Bachelor's degree - Law
Ain Shams University
01.2016 - 01.2021
Skills
Promotion and advertising
Relationship building and networking
Collaboration and relationships
Event execution
Advertising and marketing
Written Communication
Critical thinking
Supervision
Planning and Coordination
Increasing public awareness
Budget understanding
Customer Relations
Coordinating events
Timeline
Public Relations and Advertising Manager
Business Today Magazine
01.2021 - Current
Seniro Public Relations and Advertising
Business Today Magazine
02.2020 - 01.2021
Senior Public Relations and Advertising
Flair Magazine
01.2018 - 02.2020
Media Relations Specialist
POD Egypt
01.2017 - 01.2018
Bachelor's degree - Law
Ain Shams University
01.2016 - 01.2021
Public Relations Specialist
Entreprenelle
07.2015 - 01.2016
Public Relations Specialist
Open It
06.2015 - 12.2015
Public Relations Executive
SBKITS
06.2015 - 11.2015
Account Manager
20Uses
02.2015 - 08.2015