Eman Sallam
Cairo
Summary
Passionate marketing and PR Manager at a leading zero-waste NGO in Egypt. With a background in Mass Communication, I leverage my skills to drive awareness and promote initiatives that repurpose clothing, fabric, and solid waste, ultimately benefiting underprivileged communities. I oversee corporate communications and lead PR campaigns that highlight our mission, activities and sustainable practices. I develop and implement comprehensive marketing strategies that encompass both digital and on-ground efforts.
Overview
5
5
years of professional experience
Work History
Marketing and PR Manager
Egyptian Clothing Bank
Cairo
08.2023 - Current
- Manage a cross-functional marketing team and coordinate with other departments to align communication and outreach efforts.
- Manage the production of marketing materials and social media content, including campaigns, newsletters, press releases, and success stories to highlight impact and increase donor engagement.
- Lead the planning, development, and execution of the organization’s overall marketing and public relations strategies to enhance visibility, credibility, and public engagement.
- Oversee all branding efforts across digital, print, and on-ground channels, ensuring consistency with the organization’s mission and tone of voice.
- Collaborate with a wide network of corporate partners, hospitality groups, and fashion/textile brands to launch co-branded recycling campaigns and corporate social responsibility (CSR) programs that support sustainability and social impact.
- Develop and manage partnerships with influencers, public figures, and sponsors to strengthen the reach of strategic initiatives.
Head of Fundraising
Egyptian Clothing Bank
Cairo
01.2022 - 07.2023
- Managed a team of fundraising specialists.
- Supervised the setup and operations of on-ground fundraising booths at key locations and events, ensuring smooth logistics and donor engagement.
- Oversaw the integration and performance of digital payment gateways and online donation platforms, ensuring secure, user-friendly, and efficient donor experiences.
- Built and maintained strategic relationships with key donors, partners, and sponsors, cultivating long-term engagement and support.
Fundraising Specialist
Egyptian Clothing Bank
Cairo
06.2021 - 12.2021
- Managed a team of fundraising specialists.
- Supervised the setup and operations of on-ground fundraising booths at key locations and events, ensuring smooth logistics and donor engagement.
- Oversaw the integration and performance of digital payment gateways and online donation platforms, ensuring secure, user-friendly, and efficient donor experiences.
- Built and maintained strategic relationships with key donors, partners, and sponsors, cultivating long-term engagement and support.
Marketing Specialist
Quality (HP Platinum Partner)
Cairo
12.2020 - 05.2021
- Created and managed content across various channels, including social media, email marketing, and the company website.
- Conducted market research and competitor analysis to identify trends and opportunities, informing marketing strategies and product positioning.
- Monitored and reported on campaign performance using tools like Google Analytics and social media insights, optimizing based on data.
Education
Master of Arts - Faculty of Economics And Political Sciences
Cairo University
07-2023
Bachelor of Science - Mass Communication
Canadian International College (CIC)
New Cairo06-2020
Skills
- Social media marketing
- Public relations
- Communication skills
- Content creation
- Multitasking
- Creative thinking
Timeline
Marketing and PR Manager
Egyptian Clothing Bank
08.2023 - Current
Head of Fundraising
Egyptian Clothing Bank
01.2022 - 07.2023
Fundraising Specialist
Egyptian Clothing Bank
06.2021 - 12.2021
Marketing Specialist
Quality (HP Platinum Partner)
12.2020 - 05.2021
Master of Arts - Faculty of Economics And Political Sciences
Cairo University
Bachelor of Science - Mass Communication
Canadian International College (CIC)
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