Results-driven marketing specialist with a proven track record in multi-channel campaigns, audience engagement, and data analysis. Committed to enhancing brand visibility through innovative strategies and collaborative execution.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
V12 Marketing
Concord, New Hampshire
08.2025 - Current
Executed multi-channel marketing campaigns across email, paid media, social, and web to support client acquisition and retention goals
Developed campaign messaging, ad copy, and content aligned with brand voice and performance objectives
Collaborated cross-functionally with creative, analytics, and account teams to launch campaigns on time and on strategy
Managed audience targeting, segmentation, and personalization to improve engagement and conversion rates
Monitored campaign performance and KPIs, analyzing data to optimize strategy and improve ROI
Supported client strategy by translating business goals into actionable marketing initiatives and performance insights
Local Store Marketer
Cracker Barrel Old town Country Store
Rialto
07.2020 - Current
Developed and executed local marketing strategies to boost community engagement.
Collaborated with store management to align promotional activities with sales goals.
Coordinated in-store events, enhancing customer experience and brand visibility.
Trained team members on local marketing initiatives and customer service best practices.
Social Media Marketing Intern
Viva La Boba
San Bernardino
12.2024 - 10.2025
Created engaging social media content for various platforms.
Assisted in planning and executing social media campaigns.
Monitored social media channels for audience engagement and trends.
Analyzed social media metrics to identify improvement areas.
Education
Bachelor of Arts - Business Administration - Marketing
California State Universty
San Bernardino
12-2025
Skills
Digital marketing
Content creation
Social media strategy
Data analysis
Campaign management
Customer engagement
Languages
Spanish
Intermediate (B1)
B1
Timeline
Marketing Specialist
V12 Marketing
08.2025 - Current
Social Media Marketing Intern
Viva La Boba
12.2024 - 10.2025
Local Store Marketer
Cracker Barrel Old town Country Store
07.2020 - Current
Bachelor of Arts - Business Administration - Marketing