Highly motivated professional dedicated to continuously enhancing skills and achieving professional growth. Over 10 years of experience with excellent communication skills and a strong commitment to conducting thorough research. Drive to excel and passion for learning enable effective contribution to any team or organization.
Overview
17
17
years of professional experience
Work History
Marketing Lead | Partnership and Educational Affairs Manager
UAE NATIONAL ANTI-DOPING AGENCY
07.2019 - Current
Accomplished multiple tasks within established timeframes.
Developed compelling press releases and pitches to attract media attention and generate coverage.
Guided to build new modern website for professional athletes.
Guided to build an app to apply for Therapeutic Usage Exemption (TUE).
Guided to build a mobile Anti-Doping testing unit (1st of its kind in UAE).
Organized blood Doping workshop, UNESCO conference 2021, Educational workshops & Intergovernmental Ministerial meeting on Anti-Doping in sport 2022.
Controlled costs to keep business operating within budget and increase profits.
Achieved departmental goals by developing and executing strategic plans and performance metrics.
Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Controlled resources and assets for department activities to comply with industry standards and government regulations.
Developed detailed plans based on broad guidance and direction.
Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
Coordinated with IT department to upgrade technology infrastructure, enhancing operational efficiency and data security.
Regional Business Development Manager
TIGI COSMETICS, Elie & Jean Supplier
01.2015 - 06.2019
Built customer acquisition strategy, generating monthly growth of 120%.
Increased customer retention by providing exceptional account management and support services.
Delivered presentations at industry conferences and networking events to promote company offerings and establish thought leadership positioning within the market space.
Conducted market research to identify emerging trends, competitor activities, and consumer preferences for informed decision making.
Coordinated product launches, ensuring seamless integration into the market while maximizing exposure and reach.
Continuously evaluated competitor offerings adjusting our strategies accordingly keeping ahead in a highly competitive environment.
Implemented innovative sales tactics to penetrate untapped markets, resulting in significant revenue growth.
Gathered customer needs and worked with product development teams to implement changes based on feedback.
Achieved sales growth by creating and implementing effective marketing strategies.
Advisor, Marketing and Events
AL TAYER GROUP
02.2013 - 01.2015
Developed and implemented indirect lending program, which filled a need as identified by client's feedback.
Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times.
Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
Developed strong relationships with clients through regular communication and excellent customer service.
Participated in ongoing professional development opportunities to stay current with industry trends and best practices.
Increased client satisfaction, providing personalized investment advice based on thorough financial analysis.
Led team in development of digital advisory platform, enhancing accessibility and engagement for clients.
Marketing And Public Relations Specialist
ARAB TUNISIAN BANK "ATB"
01.2008 - 01.2013
Built and aligned with the management yearly Marketing & Communication strategic plans with related budgets.
Launched and monitored a new business intelligence unit for benchmarking and market tracking.
Operated plan to enhance customer loyalty.
Produced production of collateral materials, such as brochures, flyers, billboards, internet banners and press kit.
Delivered the annual Customer Satisfaction survey.
Represented the Company at marketing and other events.
Managed the email marketing campaigns for product launches.
Developed new marketing strategies resulting in better product visibility, and increased sales by 20% within the first six months.
Developed and implemented demand creation campaigns to promote new and established products to targeted markets.
Created high-yield marketing material.
Education
Marketing Strategies - Marketing Management And Research
Superior Institute of Business Administration
Tunisia
01.2011
Skills
Negotiation
Innovation management
Market Research
Marketing strategy
Business Intelligence
Communication Skills
Verbal and written communication
Sales management
Multitasking Abilities
Business Intelligence
Communication Skills
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
Volunteer Experience
EXPO 2020
Emirates Red Crescent (ERC)
Dubai Cares
Toys With Wings
References
References available upon request.
Timeline
Marketing Lead | Partnership and Educational Affairs Manager
UAE NATIONAL ANTI-DOPING AGENCY
07.2019 - Current
Regional Business Development Manager
TIGI COSMETICS, Elie & Jean Supplier
01.2015 - 06.2019
Advisor, Marketing and Events
AL TAYER GROUP
02.2013 - 01.2015
Marketing And Public Relations Specialist
ARAB TUNISIAN BANK "ATB"
01.2008 - 01.2013
Marketing Strategies - Marketing Management And Research
Superior Institute of Business Administration
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