Eslam Mahrous

• Implement a territory S&D plan and drive team’s execution to achieve the company objectives by delivering volume targets.
• Set retail customer targets and distribution plan along with achieving their targets by category & SKU on monthly basis, while ensuring delivering all incentives such as loyalty programs, discounts.

KPIs:

• Review regularly the trade coverage plan by analyzing the market universe based on continuous refreshed data in order to ensure updated coverage status.
• Ensure all required visits and outlet coverage is maximized as per month plan in an effective and efficient manner.
• Manage the distribution of company brands through enhancing accounts relationships within the territory in order to ensure that availability is maximized in line with the needs of the market by outlet type.

Coaching:

• Develop efficient and effective S&D team through on-the-job coaching & feedback and off-the-job training
• Guidelines so that representation in the trade is superior to competition, ensuring achieving sales targets.
• Ensure the quality of the call implementation for retail customers and ensure product range availability in accordance with the company's market share.
• Assist in the coaching, mentoring and implementation of the Health & Safety programs in the field.

Others:

• Help salesmen to manage the market demand to ensure optimal stock available to meet demand.
• Explore new opportunities in the market by increasing the number of non-active retail customers and activating zero-sales customers.
• Owe credit management process in term of utilization, circulation

Key Functions & Responsibilities

1-Strategic

• Conduct monthly sales Commercial Marketing applications.
• Manage, track and report sales incentive and Commercial Marketing budget.
• Create and manage the field activation plans concerning Launch.
• Guide the sales team to the potential sales opportunities in the different channels, putting into consideration the market changes.
• Plan, design and perform regular retail audits.
• Interpret channel based sales forecasts and make demand reconciliations with the channels.

2- Operational

• Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.
• Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brand's performance.
• Carry out designing, application and tracking of the POS materials which are needed for bringing the brand’s communication strategy into the field.

3- Leadership

• Coordinate with sales and the marketing team effectively by coaching, mentoring, provide periodic feedback.
• Lead by example

Key Responsibilities:

Strategic planning:

• Responsible for developing brand activation in line with the JTI's brands engagement strategies and Brand Plans.
• Fully understand JTI brands, consumers, market trends and overall business to deliver relevant activation plan.
• Ensure that JTI strategy is embedded in brand activation planning and execution
• Establish, develop and nurture long term relationships internally, externally, in the marketplace and with key stakeholders.

Communication:

• Responsible to drive cross functional conversation and communication to align plans, strategies, needs and best practices of brand activation through; open conversation, recaps and reporting with business units.
• Ensure full alignment with the rest of communication divisions and collaborate whenever relevant.
• Ensure Brand Activation planning process is communicated to all stakeholders.
• Partner with business team in integrating Brand Activation in the Brand plan.
• Bring brands big idea to life through creating brand engaging experience in line with brand communication strategy, and amplify internally and externally through different touch points.
• Manage content development projects such as photo shoot and video shoot.