Eslam Osama Ghamry

• Developing and executing Trade Marketing Strategy aligned with overall business objectives
• Managing annual trade marketing plan & budget allocation across channels
• Leading and optimizing in-store activations & visibility (POSM, displays, branding)
• Planning and executing promotional campaigns in collaboration with sales team
• Analyzing sell-out data & campaign performance (ROI, KPIs)
• Building strong relationships with key accounts & distributors
• Identifying market opportunities and monitoring competitor activities
• Supporting product launches with go-to-market strategies
• Coordinating with internal teams (Marketing, Sales, Supply Chain)
• Managing and coaching field team / merchandisers

Achievements

-Lead and executed trade marketing plans that contributed to a +18% sales growth and increased market share.

-Developed and implemented in-store promotional campaigns that improved conversion rates by +22%.

-Managed trade promotions with distributors and retailers, increasing product availability by +25%.

-Supervised and improved merchandising activities, enhancing product visibility by +30%.

• Supported the development and execution of trade marketing strategies that drove sales growth and market penetration
• Collaborated closely with sales teams to ensure flawless execution of promotions, displays, and in-store activations across all channels
• Monitored and optimized trade promotions to maximize ROI and improve sell-out performance
• Analys sales data, market trends, and competitor activities to support data-driven decision making
• Managed POSM lifecycle (planning, production, distribution, and execution) ensuring strong brand visibility
• Conducted regular market visits to audit execution quality and identify growth opportunities
• Supported key accounts and distributors to enhance relationships and drive business performance
• Coordinated with marketing and supply chain teams to ensure product availability during campaigns

Achievements

• -Supported the execution of trade marketing plans contributing to a +12% sales growth through improved market execution.
• -Participated in in-store promotional activities that increased customer engagement by +15%.
• -Monitored trade promotions with sales teams ensuring compliance, improving shelf presence by +20%.
• -Supported sales team in executing distribution plans, increasing market coverage by +18%.

-Assisted in managing POSM materials in the market, improving brand visibility by +22%.

• Ensured proper product display and shelf arrangement according to brand guidelines and planograms
• Monitored product availability and coordinated with store staff to avoid out-of-stock situations
• Implemented in-store promotions, displays, and branding materials (POSM) effectively
• Conducted regular store visits to maintain visibility standards and improve product placement
• Built strong relationships with store managers and staff to support sales performance
• Collected market feedback, competitor insights, and reported findings to management
• Tracked sales performance and identified opportunities to increase product movement
• Ensured compliance with company standards in all assigned outlets

Achievements

- Improved product display execution (planogram compliance) leading to a +15% sales increase.

- Ensured product availability and stock control with a +98% compliance rate.

-Reduced out-of-stock issues by -20% through regular market monitoring.

-Enhanced brand visibility in stores by +25% through improved merchandising setup.

- Monitored promotional compliance achieving +95% adherence across outlets.

• Managed and supervised a team of in-store promoters across multiple retail locations.
• Handled payroll processing, attendance tracking, and performance evaluation for the team.
• Led onboarding and continuous training programs to ensure high product knowledge and sales performance.
• Coordinated staff allocation and scheduling across showrooms to maximize coverage and efficiency.
• Ensured proper brand representation through uniform compliance and in-store visibility standards.
• Conducted regular field visits to monitor execution quality and provide on-ground coaching.
• Collaborated with sales and trade marketing teams to support promotions and retail activities.
• Improved team productivity and retail execution standards through structured follow-ups and reporting.

Achievements

•Increased promoters’ sales performance by 20% through structured training and field coaching.

•Managed a team of 25+ promoters across 15+ retail locations, ensuring full coverage and consistent execution.

•Improved attendance compliance by 30%, reducing gaps in retail operations.

•Achieved 95%+ compliance with brand visibility and merchandising standards.

•Enhanced team productivity by 15% through performance tracking and continuous follow-up.

• Promoted and sold company products directly to customers within retail stores and showrooms.
• Provided detailed product information and demonstrations to customers to support purchase decisions.
• Achieved and exceeded monthly sales targets through effective customer engagement.
• Ensured proper product display and merchandising according to brand guidelines.
• Maintained high levels of customer satisfaction through professional communication and service.
• Monitored stock availability and coordinated with store management to avoid out-of-stock situations.
• Reported daily sales performance, customer feedback, and market insights to supervisors.
• Supported promotional campaigns and in-store marketing activities.