ESRAA GHORAB

1. Website Content Management

- Write, update, and maintain high-quality content on AAIB's website.

- Ensure all web content aligns with brand guideline, meets clients needs, and promotes products and services effectively.

Regularly review and optimize website content for accuracy and relevance.

2. Social Media Content Creation

- Develop and write engaging content for AAIB's social media platforms on a monthly basis.

- Monitor social media trends and make recommendation for content that will increase engagement and brands awareness.

3. Digital Presence and Brand Consistency

- Work with Maintain a consistent online presence for AAIB's products and services across digital channels.

- Monitor and review digital gateways to ensure accurate representation of products and services.

• Company Overview: An organization that focuses on promoting personal growth and development
• From 2017 till now I worked as a freelancer with Wellspring Egypt an organization that focuses on promoting personal growth and development
• I started as a camp facilitator and later joined the leadership team where I gained valuable experience and knowledge
• Starting from 2022 I started as a Project Coordinator where I worked with the operations team
• I was responsible for ensuring that all tasks were completed within the specified time frame and to the required standard
• In 2022, I worked with the digital marketing team
• Where I implemented a digital marketing strategy for TikTok and Instagram campaigns
• An organization that focuses on promoting personal growth and development

• Supported the marketing team in conducting market research to identify target audiences, industry trends, and competitor analysis
• Assist in the creation and implementation of marketing campaigns across multiple channels, including social media, email marketing, and content marketing
• Monitor and analyze campaign performance metrics and generate reports to evaluate the effectiveness of marketing efforts
• Help manage social media accounts by creating and scheduling engaging posts, monitoring comments, and responding to inquiries