Results-driven advertising and communications expert with extensive experience in account management, client relations, and integrated marketing campaigns. Proven ability to lead teams, manage high-profile clients across diverse industries, and execute award-winning 360-degree campaigns spanning ATL, BTL, digital, branding, and activations. Adept at strategic planning, creative execution, and ensuring impactful brand communication. Passionate about driving business growth, fostering innovation, and delivering exceptional results in fast-paced environments
Head of an Account Management team, handling a vast portfolio of clients from diverse sectors and industries such as Vodafone, Huawei, HSBC Bank, Alexbank, Uber, Mondelez, Froneri, ABK Bank, CIB, El Gouna, ORA, Mondelez, Nestle, Samsung, Unionaire & others. Worked on multiple award winning campaigns, on a 360 level across both ATL & BTL, starting from TVCs & digital copies, yet also on POSM design and printing, branding/re-branding & new product launches, while overseeing events and activations occasionally and hand in hand with on-ground teams
Strategic Account Management
Integrated Marketing & 360 Campaigns
Client Relationship Management
Business Growth & Development
Brand Strategy
ATL & BTL Advertising
Event Planning & Activations
Leadership & Team Management
Negotiation & Presentation Skills
Leveraging AI tools for Campaign Optimzation