Yasser Aly Nagy
Cairo
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
18
18
years of professional experience
Work History
Marketing Manager / UCP Outsource Project
NOVARTIS
01.2021 - Current
- Developing and implementing marketing strategies, events and campaigns
- Portfolio management with full strategic planning & execution
- Leading and training team
- Developing and managing the marketing department's budget with tailored tools for optimized A&P allocation
- Develop sales tools and sales training material
- Alignment of SOPs, guidelines, approval flows
- Collaborating with cross-functional teams to execute marketing initiatives
- Managing SFE role for target setting, incentive schemes and FF reporting system
- Preparing and presenting quarterly and annual reports to senior management
- Achieving 26% MS FY'23 leading the defined Ophtha Mkt closing with 107% vs
- Budget
Product Manager
NOVARTIS
01.2016 - 01.2021
- Define the product strategy and roadmap
- Develop product marketing plans and event campaigns to generate product awareness and demand
- Portfolio management with full strategic planning & execution
- Plan products launch
- Support sales and marketing with the necessary product knowledge and technical expertise
- Forecast and track P&L and S&OP
- Develop sales tools and sales training material
- Alignment of SOPs, guidelines, approval flows
- Cross functional alignment with KAM, Market Access, Customer service and Medical
- Follow up with SFE team for target setting, incentive schemes and updating HCPs list for FF reporting
- Increase FF efficiency & internal capability through building first initiative to modify local training modules to be cascaded to AMAC region, engagement of FF in STAs
- Achieving market leadership and closing above budget
- Maximizing profitability of portfolio (15 SKU)
Pharma Product Manager
ALCON
01.2013 - 01.2015
- Prepare and present marketing business plan (strategy) per product annually
- Establish targets, forecasts and make appropriate actions and adjustments to achieve it
- Prepare all promotional materials
- Support sponsored group meetings and congresses in all regions: deliver product pptns, speaker pptns, promotional & branding material & logistics
- FMS control: tracking of expiry dates / cycle quotas / special requests / donations & convoys
- Define training / refreshments needs and conduct specific product related training in line with FF requirements
- Prepare monthly competitive review bulletin published to FF & prepare a detailed competitor mapping throughout the year
- Make contact with relevant staff in medical, regulatory affairs, sales and other functions to ensure cross functional communications of high quality and company goals are met
- Field visits with FF to check on message delivery and strategy implementation
- Field visits to HCPs, KOLs and accounts to maintain strong performance, uncover unmet needs and strengthen relationships
- Comply with relevant legislation, ethical standards and company policies
Medical Representative
ALCON
01.2008 - 01.2013
- Day to day Follow up for Sales and stocks
- Responsible for Key account eye centers follow up
- Organizing seminars, congress, business meetings
- Induction & training for the newly hired employees
- Covered all of Alexandria territories, Behira and Kafr El Sheikh
- Covered Giza territories for 1 year
- Achievements
- Best achiever for External Eye Disease line for 2010
- Clearly Exceed on 2010 & 2012 appraisal.
Community pharmacist
Salamtak pharmacy
01.2006 - 01.2008
Education
M1 Training For Leaders
NOVARTIS
2019
MBA - Marketing
Victoria University
2015
Marketing Planning Course -
ALCON
2014
High Diploma - Pharmaceutical Marketing and Selling
Cambridge Training College
Communication And Negotiation Skills -
Scoreplus
2011
Advanced Global Professional Selling Course -
ALCON
2009
Global Professional Selling Course - Selling Skills And Sales Operations
ALCON
2008
Bachelor of Science - Pharmacy
Alexandria University
Alexandria, Egypt2006
Skills
- Teamwork and Collaboration
- Training and Development
- Marketing Strategy Development
- Business Objective Analysis
- Strategic Planning and Alignment
- Budgeting and Allocation
- Sales Forecasting
- Team Leadership
Timeline
Marketing Manager / UCP Outsource Project
NOVARTIS
01.2021 - Current
Product Manager
NOVARTIS
01.2016 - 01.2021
Pharma Product Manager
ALCON
01.2013 - 01.2015
Medical Representative
ALCON
01.2008 - 01.2013
Community pharmacist
Salamtak pharmacy
01.2006 - 01.2008
M1 Training For Leaders
NOVARTIS
MBA - Marketing
Victoria University
Marketing Planning Course -
ALCON
High Diploma - Pharmaceutical Marketing and Selling
Cambridge Training College
Communication And Negotiation Skills -
Scoreplus
Advanced Global Professional Selling Course -
ALCON
Global Professional Selling Course - Selling Skills And Sales Operations
ALCON
Bachelor of Science - Pharmacy
Alexandria University
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