Fady Berty

Accomplished Creative Operations Executive with extensive experience at Sony Entertainment, specializing in optimizing digital distribution frameworks and enhancing revenue growth through strategic innovation. Proven expertise in steering complex projects, implementing robust governance systems, and fostering high-impact collaborations across creative, technical, and business domains. Dedicated to elevating artist experiences and ensuring seamless catalog integrity within an evolving digital landscape.

Orchestrated Comprehensive Catalogue Migration Initiative (TMN, Sony Entertainment NYC, the Orchard 2023)

• Spearheaded the migration of 50,000+ records from 30 labels to Sony’s The Orchard platform, ensuring data integrity, metadata accuracy, and monetization readiness. Led cross-functional teams to achieve zero data loss, optimize workflows, and drive approximately $1.9 million in revenue growth, positioning catalogs for scalable, long-term success.

Led and Oversaw Dual Operational Teams (Orange Business Services 2020).

• Led and managed 70+ staff across ODM and LDM teams concurrently, ensuring seamless execution of high-stakes projects within tight deadlines.

EU Transformation Project (Orange Business Services 2021)

• Successful transformation for the headcount management of the EU local delivery teams across Netherlands, Belgium & Nordics countries towards Cairo LDM for 1200 ongoing projects at that time, for 1K Customers.

Live Performance & Global Touring Excellence:

• Established a successful parallel career as a musician, producer, DJ, and mixing/mastering engineer since 2008. Co-founded trance duo Fady & Mina, achieving international acclaim through tours across 18 countries and performances at major festivals like Tomorrowland, DreamState, and ADE. Collaborated with leading labels like Armada Music and partnered with top artists such as Armin van Buuren, building a powerful network within the global electronic music scene. This extensive network and industry credibility directly led to Sony’s acquisition. Since 2018, transitioned to a solo career, producing music for high-profile TV commercials and large-scale shows in Egypt.

The orange way for Customer service.

Career Performance Highlights (Orange Business Services | 10 Years)

• Consistent high performance: Achieved exceptional performance ratings over a decade, with 15 Exceed Expectations, 3 Fully Successful High, and 2 Outstanding Performance appraisals.