Fady Othman
Cairo
Summary
Knowledgeable self-starting Entrepreneur with solid background as a Founder. Led strategic initiatives that drove significant business growth and operational efficiency. Demonstrated leadership in team building and agile project management.
Overview
8
8
years of professional experience
Work History
Founder and CEO
Design Kaf Studios
03.2017 - Current
- Company Overview: Street-wear brand that unites creativity, culture, and community into a bold lifestyle statement
- Established a unique brand identity recognized by 9 million people, generating EGP 50M revenue from 150k orders and 58k loyal customers
- Built a loyal Instagram following of 230k+, fostering strong engagement and community growth
- Improved customer experience that increased retention by 60%, leveraging social media, on-ground events, and content strategies
- Achieved consistent 35% annual profit growth through targeted audience engagement
- Created marketing campaigns that spiked sales by 800% twice per quarter, generating 1M views
- Conducted A/B testing that improved website conversion rates to 5%
- Boosted organic engagement by 300%, driving customer loyalty through storytelling
- Supervised media buying team to optimize multi-channel paid advertising, achieving ROAS of 15x and reducing CPP to EGP 60
- Designed personalized email/SMS campaigns using customer insights, increasing repeat purchase rates by 30% and reduced cart abandonment by 30%
- Negotiated strategic partnerships with 1500 influencers and brands, expanding market reach
- Reduced operational costs by 30% while improving product quality by 60% through supplier relationships and workflow optimization
- Established streamlined workflows for manufacturing, warehousing, and order fulfillment, enabling 1 day delivery
- Expanded the business into 3 new markets, partnering with 400+ corporate to drive growth
- Negotiated favorable procurement contracts with suppliers, securing high-quality materials at competitive prices while ensuring timely deliveries-reducing supply chain costs by 20% and maintaining rigorous product quality standards
Co-Founder and CEO
The Local Lab
06.2019 - Current
- Company Overview: fashion fulfillment center delivering end-to-end solutions for custom printing and order execution
- Built a one-stop operational solution for fashion startups, supporting over 100 international brands with manufacturing, warehousing, order fulfillment, and delivery
- Consulted clients on optimizing operations, leading to 30%-50% average sales growth
- Streamlined supply chain processes, reducing operational costs by 30% and enhancing product quality through optimized supplier collaborations
- Enabled startups to focus on marketing by ensuring seamless execution of operational workflows
- Fashion fulfillment center delivering end-to-end solutions for custom printing and order execution
Education
Digital Marketing Diploma -
American University in Cairo
07.2021
Bachelor's - Management Science
Sadaat Academy for Management Science
07.2018
High School Diploma -
Sakara International School
07.2007
Skills
- Brand Management
- Partnership development
- Shopify
- Business development
- Digital Marketing
- Content Creation
- Crisis management
- Market analysis
- Brand strategy
Languages
English
Arabic
Timeline
Co-Founder and CEO
The Local Lab
06.2019 - Current
Founder and CEO
Design Kaf Studios
03.2017 - Current
Bachelor's - Management Science
Sadaat Academy for Management Science
High School Diploma -
Sakara International School
Digital Marketing Diploma -
American University in Cairo
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