FARAH ELAMRAWY
Marketing Manager
Cairo
Summary
A Marketing director with a 7 years of work experience, responsible for developing and implementing marketing communications strategy, as well as branding activity within the companies.
Moreover I'm responsible for developing communication strategies with the objective of increasing brand awareness amongst the business's target audience and to help increase companies market share in the Egyptian market.
Overview
8
8
years of professional experience
18
18
years of post-secondary education
Work History
Marketing Director
Fathalla-Beit ElGomla
1 2021 - Current
- Develop, implement, and optimize an end to end merchandising and marketing strategy for product categories.
- Work closely with suppliers management teams and external suppliers to meet business priorities and increase number of suppliers by 45% compared to the past years
- Drive experiments to continuously improve efficacy and efficiency of marketing tactics
- Manage customer targeting, including new locations opening strategies and increasing the hyper markets sales by 30% compared to the previous year
- Develop data-driven customer insights using raw data sources that are actionable and impactful
- Support in-depth business reviews and present results and pivots to board members
- Prioritise effectively in a quickly changing and ambiguous environment managing a team that consists of 20 team memebrs
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Manage all strategic decisions for the new openings
- E-commerce technical scope
- Create, Implement and manage Digital campaigns reaching 100M users across Egypt in 2023
- TV media production and airing
English Teacher
Turtles Nursery
1 2011 - 1 2011
Social Media Account Executive
PS Digital
01.2017 - 01.2021
Social Media Specialist
Civil Soft
01.2017 - 01.2017
Education
Bachelor of Science - Marketing Management And Research
Cardiff Metropolitan University
Cardiff 09.2013 - 05.2016
Bachelor of Science - Marketing Management And Research
Arab Academy For Science And Technology
Alexandria 09.2013 - 05.2017
Some College (No Degree) - Innovation And Entreprenurship
Toulouse Business School
Barcelona 06.2022 - 05.2022
High School Diploma -
El Quds International School
Alexandria, ALX 09.2001 - 05.2013
Master of Science - Digital Marketing And E-commerce
Tolouse Business School
Barcelona 04.2001 -
Skills
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Basecamp Project Management
Photoshop
Accomplishments
- Certificate of achievement for the successful completion of creative problem solving and decision making arts.
- Certificate of achievement for the successful completion of strategic thinking skills.
- Certificate of achievement for the successful completion of modern strategies for team building training program.
- Certificate of achievement for the successful completion of leadership: Skills and experience matters training program.
References
References available on request.
Languages
Arabic, English
Native language
French
Intermediate
B1
Spanish
Intermediate
B1
Timeline
Some College (No Degree) - Innovation And Entreprenurship
Toulouse Business School
06.2022 - 05.2022
Social Media Account Executive
PS Digital
01.2017 - 01.2021
Social Media Specialist
Civil Soft
01.2017 - 01.2017
Bachelor of Science - Marketing Management And Research
Cardiff Metropolitan University
09.2013 - 05.2016
Bachelor of Science - Marketing Management And Research
Arab Academy For Science And Technology
09.2013 - 05.2017
High School Diploma -
El Quds International School
09.2001 - 05.2013
Master of Science - Digital Marketing And E-commerce
Tolouse Business School
04.2001 -
Marketing Director
Fathalla-Beit ElGomla
1 2021 - Current
English Teacher
Turtles Nursery
1 2011 - 1 2011
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