Farah Khaled
Cairo
Summary
Media Planner specializing in both offline and digital marketing, experienced in developing data-driven strategies and delivering integrated campaigns for clients such as PMI, Froneri, Red Bull, Nivea, EVA, Saada, and Kellogg’s Noodles.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work history
Senior Media Executive
Zenith
09.2024 - Current
Manage integrated media planning across digital and offline channels.
- Currently working on PMI, with previous experience supporting on Red Bull.
- Handle offline media planning for Froneri & Nivea.
- Develop data-driven strategies to optimize performance and ensure efficient budget allocation.
- Coordinate with internal teams and external partners to deliver seamless campaign execution.
- Monitor campaign performance and provide actionable insights for continuous improvement.
Senior Media Executive
Bellcom Media Platforms
12.2021 - 05.2025
- Developing Media plans for ads to be placed on TV & Radio.
- Monitoring the ads during On Air Campaigns.
- Replacing the missed Spots.
- Competitive Analysis & strategic Planning.
Account Executive
LDN advertising & consultancy
03.2020 - 10.2020
- Providing a liaison between the organization staff and the client, overseeing and participating in negotiations or contract discussions, supervising overall marketing strategy across various platforms.
Freelancer Video Editor
- Started freelancing during University. Skilled in Adobe Premier.
Education
Bachelor - RTV major & marketing as a minor
MTU University
01.2016 - 01.2020
Skills
- Fast Learner
- Ability to Multitask
- Teamwork
- Effective Time Management
- Technical Editing Skills
- Negotiation
Languages
Arabic Native speaker
English High proficient
Timeline
Senior Media Executive
Zenith
09.2024 - Current
Senior Media Executive
Bellcom Media Platforms
12.2021 - 05.2025
Account Executive
LDN advertising & consultancy
03.2020 - 10.2020
Bachelor - RTV major & marketing as a minor
MTU University
01.2016 - 01.2020