Farida AbdelHakim

• Strategic Communication Planning: Developed and executed strategic communication plans to support organizational goals and enhance the visibility of humanitarian and development projects. Ensured alignment with the overall mission and strategic objectives of Plan International.
• Project Integration and Design: Collaborated with project teams during the design phase to integrate communication strategies into project planning, ensuring clear and impactful messaging that resonates with target audiences.
• Brand Management: Led the successful launch and implementation of Plan International’s new branding, overseeing all aspects of the rebranding process to ensure a cohesive and impactful representation across all communications.
• Content Creation and Oversight: Managed the creation of high-quality content for various platforms, including social media, website, newsletters, reports, and promotional materials. Ensured content accuracy, relevance, and adherence to organizational standards.
• Visibility and Outreach: Enhanced the visibility of Plan International's initiatives through targeted outreach efforts, including media relations, public speaking engagements, and community events.
• Site Visits and Field Reporting: Conducted regular site visits to project locations across 10 governorates to monitor progress, gather field insights, and adapt communication strategies based on local context and stakeholder feedback.
• Communication Plans for Regional Projects: Developed tailored communication plans for projects implemented in different governorates, addressing specific regional needs and enhancing local engagement.
• Stakeholder Engagement: Engaged with internal and external stakeholders to build relationships, gather input, and ensure alignment of communication efforts with project objectives and community needs.
• Donor and Partner Relations: Managed relationships with donors and partners, preparing reports and updates to demonstrate the impact of funded projects. Coordinated with stakeholders to align communication strategies and showcase project successes.
• Humanitarian Communication: Developed and implemented communication strategies for humanitarian crises, including those in Gaza, Sudan, and Syria. Managed crisis communication, provided timely updates, and coordinated messaging to support emergency response efforts.
• Development Communication: Oversaw communication for development projects addressing various themes like economic empowerment, sexual and reproductive health and rights (SRHR), female genital mutilation (FGM), environment and climate change, disaster risk management, and other critical areas. Ensured that messaging was tailored to the specific themes and effectively communicated project goals and outcomes.
• Marketing Campaign Development and Impact: Developed and executed marketing campaigns to elevate project visibility and engagement, resulting in measurable improvements in awareness and outcomes.
• Funding and Resource Mobilization: Collaborated with Plan International National Offices to secure funding for humanitarian projects focusing on Gaza and Sudan. Developed communication materials along with the Business Development team to support fundraising efforts and align with donor priorities.
• Media Relations: Cultivated and maintained relationships with media representatives. Prepared press releases, organized media events, and handled media inquiries to ensure positive coverage of Plan International's work.
• Crisis Communication: Developed and implemented crisis communication plans to effectively manage and mitigate potential issues, ensuring timely and transparent communication during emergencies.
• Events Management: Planned, organized, and executed events such as workshops, conferences, and community outreach activities to support project objectives and enhance organizational visibility.
• Training and Capacity Building: Delivered training sessions and capacity-building workshops for Plan International Egypt staff on communication guidelines and best practices, enhancing their skills and ensuring consistency in messaging across the organization. Delivered training sessions to the participatory beneficiaries in different start-up workshop projects and events.
• Regional and Global Collaboration: Worked integrally with regional teams in Africa, Lebanon, Jordan, and the Global Hub Team to ensure cohesive communication strategies and share best practices across different contexts and regions.
• Monitoring and Evaluation: Established key performance indicators (KPIs) to assess the effectiveness of communication strategies and initiatives. Analyzed data and provided reports to inform decision-making and improve future communications.
• Team Leadership and Collaboration: Led and mentored communication staff and collaborated with cross-functional teams to coordinate messaging and ensure cohesive communication efforts.
• Budget Management: Managed the communication budget, allocating resources effectively and ensuring cost-efficient execution of communication activities.

Tailored Marketing and Communication Strategies

• Developed and executed customized marketing and communication strategies for clients, ensuring alignment with their specific business objectives (e.g., Pete’s Lounge).

Market Research & Competitive Analysis

• Conducted in-depth competitive analysis to identify industry trends and discover opportunities for differentiation and effective brand positioning.

Data-Driven Insights & Focus Groups

• Designed and facilitated focus group discussions and surveys to gather valuable insights, enabling data-driven communication strategies.

Content Creation & Multi-Platform Engagement

• Created engaging, strategic content across multiple platforms, including social media, company profiles, proposals, and academic publications, to enhance brand messaging and audience engagement.

Strategic Marketing & Brand Awareness

• Increased brand awareness and generated leads by managing internal and external marketing campaigns and programs.
• Created and executed multi-channel, integrated marketing plans for various product lines, achieving revenue goals.

Market Analysis & Performance Evaluation

• Analyzed past results, competitive data, and current trends to provide data-driven scheduling recommendations.
• Evaluated key marketing and financial indicators to assess the effectiveness of strategies and monitor progress against goals, adjusting tactics as needed.

Budget & Financial Management

• Co-developed and managed the annual product revenue and marketing expense budget, ensuring alignment with organizational objectives.

Collaboration & Leadership

• Partnered with Learning Solution Managers to identify new product opportunities by targeting viable markets and topics.
• Led external advertising agencies through creative briefs and campaign development to ensure alignment with brand messaging.

Campaign Execution & Reporting

• Developed and reported on the progress of successful direct response campaigns.
• Directed Creative Services and the Digital Marketing team to build brand awareness and create compelling offers tailored to customer needs.

Small Business Marketing

• Developed tailored marketing plans for the small business sector, focusing on understanding their mindset, needs, and desires.

Vendor & Agency Management

• Managed relationships with external agencies for graphic design, copywriting, and SEO services, improving the effectiveness of campaigns.

Brand Development & Lead Generation

• Elevated brand recognition and cultivated leads by overseeing both internal and external marketing initiatives and campaigns.

Creative Oversight & Content Review

• Assessed marketing copy, art comps, and final designs to ensure they met established specifications and brand guidelines.

Market Research & Trend Analysis

• Researched industry trends and marketplace dynamics to develop innovative marketing solutions and enhance business operations.

Budget & Financial Management

• Managed marketing budgets and P&L, developing and executing strategies and sales plans for multiple business segments.

Networking & Business Development

• Developed a network of industry professionals, fostering partnerships to generate business opportunities and increase market reach.

Digital Marketing & Customer Engagement

• Transformed corporate website and social media platforms to better engage customers, enhance brand visibility, and promote sales.
• Implemented data-driven marketing strategies, leveraging analytics tools to track and improve campaign performance.

Campaign Performance & Reporting

• Generated detailed reports on campaign performance, customer engagement, and emerging trends to inform future strategies.

Customer Retention & Loyalty

• Improved customer loyalty by implementing personalized email marketing campaigns and targeted offers.

Leadership & Team Management

• Led a team of marketing professionals, ensuring high-quality campaign delivery on time and within budget.

Strategic Planning & Alignment

• Developed comprehensive annual marketing plans for all NU schools, ensuring alignment with deans and top management to support institutional goals.
• Increased brand awareness through the implementation of strategic marketing communication plans.

Creative Strategy & Brand Visibility

• Directed creative strategies for advertising campaigns, enhancing brand visibility and recognition across multiple channels.
• Supervised the marketing and communications team to ensure timely and effective content delivery for both online and offline platforms.

Public Relations & Media Management

• Managed public relations efforts, securing positive media coverage for NU initiatives and events, strengthening the university’s public image.

Social Media & Digital Engagement

• Implemented social media strategies to attract and engage followers, strengthening NU's brand narrative and driving online engagement.
• Orchestrated online webinars and conferences, overseeing everything from content preparation to live streaming.

Internal & External Communications

• Developed and executed internal communications plans to keep stakeholders informed and engaged, fostering alignment with NU's vision, mission, and values.
• Collaborated with cross-functional teams to ensure consistent messaging and branding across all communications.

Recruitment & Event Management

• Led online and offline recruitment campaigns, crafting communication materials for stakeholders and maintaining engagement throughout.
• Managed the scheduling, planning, and execution of internal and external events, ensuring seamless communication and extensive coverage.

Brand Management & Identity

• Maintained brand equity by providing corporate identity elements for staff, employees, and students, reinforcing NU’s brand consistency.
• Identified target audience segments and developed tailored communications, continuously monitoring and refining strategies for effectiveness.

Event Planning & Execution

• Conceptualized and executed local events, including meetups, boot camps, hackathons, and summits, from inception to completion.
• Produced detailed event proposals (e.g., timelines, venues, suppliers, legal obligations, staffing, and budgets).
• Coordinated contract negotiations with venues, service providers, and suppliers to ensure smooth event execution.
• Developed creative event themes to capture audience interest and drive engagement.

Budget & Financial Management

• Developed and managed event budgets, aligning with event goals and the broader marketing strategy.
• Monitored expenses and worked with the Finance team to track revenue, recommending cost-saving measures where applicable.
• Reviewed actual revenues and expenses against budget with the Finance Manager and CEO to ensure financial accuracy.

Sponsorship & Partnership Development

• Identified local sponsorship and partnership opportunities to enhance events and support budget goals.
• Secured, solicited, and grew sponsorship relationships for events, maximizing revenue through strategic partnerships.
• Co-created partnership decks and secured support from partners, ensuring timely promotion and fulfillment of agreements.

Community Engagement & Member Retention

• Organized community events at The Hub to foster engagement among members, reducing churn and supporting company development.
• Developed event activations and sourced talent, vendors, and partners that aligned with event objectives and enhanced the attendee experience.

Promotions & Marketing

• Led promotional activities for events, including managing social media platforms (FB, IG, LinkedIn, Twitter) and proposing ad buys.
• Boosted event attendance through targeted marketing strategies and promotional campaigns.

Logistics & Safety

• Coordinated transportation logistics to ensure seamless arrivals and departures for guests and VIPs.
• Maintained strict safety protocols during large-scale gatherings to mitigate potential risks.
• Conducted pre-event walkthroughs and day-of coordination for smooth event transitions.

Performance Reporting & Evaluation

• Reported on event KPIs, including attendance numbers, brand impressions, and conversion rates.
• Conducted post-event evaluations and debriefs to identify areas for improvement in future events.
• Prepared thank-you letters for speakers, sponsors, and volunteers after events.

Team Leadership & Vendor Management

• Trained and supervised event staff to ensure tasks were completed on time and to high standards.
• Researched and identified new vendors and suppliers to secure competitive pricing and enhance event quality.

Client Management & Campaign Oversight

• Managed day-to-day operations of clients' marketing and advertising campaigns, ensuring alignment with client objectives and successful execution.
• Maintained regular communication and liaison with senior-level clients, including ExxonMobil, L'Oreal, Nestle, and B.Tech, to address needs and provide updates.

Leadership & Team Development

• Provided proactive leadership to motivate and guide teams, fostering a high-performance environment and ensuring delivery of high-quality work.

Strategic Communication

• Coordinated closely with clients and internal teams to align strategies, resolve issues, and drive campaign success.

Event Planning & Execution

• Developed and managed all phases of AmCham events, from concept creation through to closeout, including conferences, monthly luncheons, and breakfast briefings.
• Coordinated event logistics and administration, ensuring smooth execution of weekly meetings, monthly luncheons, and special briefings.

Sponsorship & Partner Relations

• Handled all sponsorships, corporate partnerships, and table reservations, fostering strong relationships with sponsors and ensuring successful event support.
• Managed fundraising efforts for events, including the creation of sponsorship packages and securing payments.

Budget & Financial Management

• Oversaw event budgeting and cost control, ensuring alignment with goal-oriented profit targets.
• Maintained accurate financial records, including creating statements of work (SOW), profit and loss (P&L) statements, and evaluating expenses and revenues.

Vendor & Supplier Management

• Developed and maintained relationships with vendors and suppliers, including hotels and A/V providers, to support event requirements.
• Coordinated with vendors to ensure timely delivery of services and adherence to event specifications.

Communication & Promotion

• Sent out event announcements to members and staff, updated AmCham’s Calendar of Events, and maintained a comprehensive listing of registered attendees.
• Wrote invitation letters to speakers and special guests, and managed event promotions and updates on the website.

Event Documentation & Feedback

• Prepared all event-related materials, including print nametags, place cards, agendas, reports, and table signs.
• Reviewed event feedback to assess quality and organization, implementing improvements based on monitoring and evaluation.

Administrative Support & Coordination

• Maintained the filing system and database for all AmCham events, ensuring accurate record-keeping and accessibility.
• Coordinated pre-event budgeting arrangements and ensured all financial arrangements with sponsors were completed.

Project Management & Coordination

• Effectively managed EU-funded projects, ensuring activities were aligned with goals and schedules.
• Engaged with Egyptian authorities, the EU, and diverse stakeholders to advance TVETII program objectives.
• Developed and executed detailed project plans and budgets, achieving objectives with precision and on schedule.
• Monitored and evaluated project implementation, providing comprehensive reports on program activities and performance.

Strategic Communication & Compliance

• Ensured visibility and compliance for the TVETII program according to Egyptian and EU standards.
• Handled internal communications, including project coordination and financial reporting, to ensure transparency and alignment.

Event Management & Execution

• Organized and executed impactful events and workshops, including the EU Energy Forum, TVET initiatives, and Innolea.
• Planned, designed, and scheduled phases for large-scale projects, ensuring successful delivery and stakeholder engagement.

CSR Programs & Multilingual Support

• Executed nationwide CSR programs, including TVET, school-based projects, and culinary competitions.
• Produced bilingual financial reports and promotional materials (AR-ENG-AR) to support diverse audiences.

Stakeholder Engagement & Reporting

• Managed the GACIC Oil & Gas Committee and authored insightful project reports to inform stakeholders and drive strategic decisions.
• Facilitated workshops to gather requirements and user feedback, ensuring project success and continuous improvement.

Budget Optimization & Process Improvement

• Identified cost-saving opportunities through thorough budget analysis and process improvements, optimizing project resources.
• Optimized project documentation processes, enhancing accessibility, accuracy, and overall project management efficiency.

Contractor Management & Performance Oversight

• Managed contractor performance and oversight to meet project deadlines and maintain quality standards.
• Strategically allocated resources to achieve project objectives, maximizing outcomes and ensuring timely delivery.

Strategic Marketing & Promotions

• Collaborated on strategic marketing initiatives and promotions in alignment with the annual sales and marketing plan, driving brand growth and market engagement.
• Led the successful launch of the "Super Plus 95" product through comprehensive online and offline campaigns, significantly enhancing product visibility.

Event Management & Internal Communications

• Directed and managed events and tradeshows, ensuring successful execution and impactful engagement.
• Crafted and delivered engaging internal communications and videos to foster a cohesive company culture and promote key messages.

Marketing Material Development

• Supervised the development of compelling marketing materials, including brochures and banners, to support brand positioning and promotional activities.
• Managed logistics for pump attendants' uniforms across 350 service stations, ensuring a consistent and professional brand image.

Vendor & Partner Relations

• Nurtured partnerships with external vendors, securing timely project delivery and favorable contract terms.
• Coordinated with vendors for the prompt delivery of design assets, promotional items, and print materials.

Compliance & Process Management

• Ensured all marketing activities adhered to company policies, local regulations, and branding guidelines, maintaining high standards and regulatory compliance.
• Maintained relationships with global and local MarComm agencies, assisting with budgeting, process management, and strategic alignment.

Office Operations & Administrative Support

• Streamlined office operations, providing comprehensive administrative support to the Chairman with discretion and judgment.
• Managed scheduling, correspondence, and travel arrangements with precision and attention to detail.

Financial Management & Procurement

• Handled expense reports and procurement processes, ensuring strict compliance with company guidelines.
• Issued Purchase Orders via SAP and coordinated procurement activities to optimize efficiency.
• Facilitated timely payment of invoices and negotiated favorable agreements with vendors to enhance cost savings.

Event Management & Coordination

• Organized and executed high-profile events and business entertainment, including the annual "Kick-off Meeting" and "Dealers Convention," ensuring successful outcomes and stakeholder engagement.

Reporting & Presentation

• Prepared detailed presentations and reports, and conducted quarterly safety presentations for sales teams to support strategic decision-making and safety awareness.

Process Improvement & Negotiation

• Implemented process improvements to enhance operational efficiency and productivity.
• Negotiated contracts with suppliers, securing advantageous terms and contributing to overall company savings.

Expense & Procurement Management

• Reviewed and processed expense reports efficiently, ensuring accuracy and compliance with company policies.
• Managed dedicated client procurement (DCP) roles, handling purchase requests and supplier interactions.

Invoice & Audit Oversight

• Conducted monthly audits of Aramex invoices against Airway Bills, preventing duplicate payments and ensuring financial accuracy.

Administrative Support & Documentation

• Prepared various documents including HR letters, invitation letters, salary statements, and bank correspondence, supporting organizational needs.

Event Coordination & Scheduling

• Assisted in organizing events, managing scheduling, and coordinating logistics for meetings, conferences, and other events to optimize resource allocation and ensure successful execution.

Vendor Relations & Communication

• Maintained strong relationships with vendors through clear and effective communication, ensuring the prompt delivery of goods and services.

Task Prioritization & Deadline Management

• Consistently met deadlines by effectively prioritizing tasks in high-pressure environments, demonstrating strong organizational skills and resilience.