Farida Afifi

Work History

Senior Marketing Specialist (Dalydress, DARE & Premoda)

DTA (DALYDRESS FOR TRADING AGENCIES)

10.2022 - Current

Company Overview: Fashion & Lifestyle Retail Company
Develop annual marketing and communication strategies and campaign calendars for each brand based on company goals, brand objectives, target audience and market dynamics
Lead a creative team that is responsible for brands image, identity and the production of all communication resources (ATL & BTL communication media and messages; Static and video Social Media and digital content, in-store material, window display directions, PR and OOH Campaigns) through directing a smooth process from concept, to execution, to delivery
Manage the 360 degrees media and communication tools
Create a comprehensive Brand guideline and ensure all departments are aligned
Set and administer an annual marketing budget
Continually review changes to the market, consumer trends and activities of competitors, adjusting the marketing plan if necessary
Set media buying budget & manage performance marketing specialists by communicating digital campaign objectives
Monitoring performance and analyzing results through various platforms; Business manager for Meta, Tiktok, HubSpot for YouTube, Google analytics …etc
Utilize existing digital marketing solutions/tools SEO/google AdWords, SEM, display network GDN, ASM, E-mail Newsletters
And adopt new ones if they are relevant to the business
Measure and report on the effectiveness of marketing campaigns using predetermined KPIs, and assess against goals (ROI , ROAS)
Setup and operate the in-house studio for shooting E-commerce catalogs, lookbooks and digital content
Manage & negotiate with production, services & media agencies and secure agreements to fulfill business & marketing requirements
Supported to build a strong e-commerce platform, focusing on the full customer journey through the channel
Solidify brands relationship with business partners and explore further opportunities to expand the business
Develop a strong CRM platform to ensure customer retention & loyalty with the operations and IT departments
Manage and execute the organization's brand perception, through communication strategies, PR campaigns, initiatives and collaborations with relevant partners and develop the narrative of the story around the partnerships
Collaborate with brands & service providers to offer extra benefits to our customers
Identify new business opportunities & conduct market research studies
Developed an internal branding project to reflect the company persona, while working closely with the HR department to initiate employee engaging activities
Fashion & Lifestyle Retail Company

Senior Account Manager

Know How (PROMO MEDIA)

09.2021 - 01.2022

Company Overview: Social media advertising
Managing and overseeing 11 top key accounts such as Audi, Coldwell Banker, Arabella Plaza, Mazaya, Sea cinema, and many more
Conduct, plan and deliver engaging content across different social media platforms using scheduling tools such as Hootsuite
Manage issues and resolve customer complaints in person, via email and telephone
Exceed client expectations, leading their digital campaigns to promote new offerings which lead to renewing their annual contracts
Direct and onboard a team of 2 account executives to manage diverse portfolio and delegate execution plans frequently, client communication, handling crisis management, preparing budgets and reports
Build various media buying strategies and contribute to growing social media followers to 20k+ driving advertisement sales by 50%
Monitoring competitor activity and generating qualified leads after optimizing segmentation tactics
Facilitate as liaison between 3 departments to accelerate and complete projects respecting client's deadline
Generate website traffic and an increase in social media followers, reaching 270K after launching successful promotional campaigns
Social media advertising

Senior Account Executive

Mint&Co

07.2018 - 07.2021

Handled daily management of social media platforms
Created concepts for the brand collection: story collection, look-book, marketing kit
Maintained a comprehensive, cross channel marketing communications calendar
Created a comprehensive project briefs across content and product marketing initiatives
Created giveaways for the Arab Fashion Week
Two Video Shoots (fashion house documentary & collection video)
Cooperated in collection video won an award in the Arab Fashion Week
Organized collaborations between brands

Marketing Specialist

Asory Fashion House

09.2017 - 06.2018

Owned 10 key accounts and managed their marketing plans within key objectives
Collaborated with in-house and outsourced designers to produce materials of visual impact ensuring brand guidelines
Cooperated with media, printers and publishers as required and managed the production of marketing material such as leaflets, flyers, posters and newsletters including e-newsletters
Built and developed efficient and structured marketing strategies
Launched and organized advertising/communication campaigns (Outdoors), exhibitions and promotional events
Conducted market research and analysis to evaluate trends, brand awareness and competition ventures
Led the development of visual messages from conceptualization to finalization of marketing and business development collaterals for Ovio chocolate month campaign

Summary

Overview

Work History

Senior Marketing Specialist (Dalydress, DARE & Premoda)

Senior Account Manager

Senior Account Executive

Marketing Specialist

Education

BA - BA&International Marketing

BA - Communication AES

French Baccalaureate - undefined

Skills

Timeline

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