SAP
Fathy Mohamed Fathy Ali
Automotive Brand Manger
Alexandria
Summary
Accomplished marketing leader with a proven track record of driving growth and increasing profits. Known for articulate and driven leadership style, bringing high energy and an engaging personality to the table. Hardworking team builder motivated to maximize personnel performance and surpass business objectives. Results-driven Brand Manager who has successfully developed and implemented marketing plans and brand strategies that leverage customer insights to drive loyalty and brand recognition. Seasoned Operations Manager with exceptional planning and problem-solving abilities developed over [3] years. Resilient in developing teams, improving processes, and increasing productivity. Solid understanding of industry trends, excellent communication skills, and a talent for identifying areas in need of improvement. Approach changes with a strategic mindset. Exceptional Operations Manager focused on successful team building, cost-cutting, and operational improvements while maintaining the quality of products and services. Reliable team player committed to building high-performing teams.
Overview
11
11
years of professional experience
Work History
Brand Manager
El-Tarek Automotive co.
7 2017 - Current
- Responsible for stock management and inventory turnover, with continuous follow-up on cost of goods sold.
- Pricing by conducting ongoing price analysis of the brand compared to the market and in light of the targeted BP margins.
- Responsible for the stores' and brand's image, as per the international standards (stores' checklist and reports). Manage Branches (Hygiene, Display, targets, etc...).
- Setting brand Business Plan (yearly sales and margin forecast).
- New stores allocation, research, P&L, and marketing activities.
- Working closely with Mall Management to prepare Inventory and Stock Management.
- Following up on payment strategy and fulfillment with the finance department.
- Responsible for all communication with the brand, whether for deliveries, payments, marketing, or other.
- Monitoring all marketing activities, together with the marketing team.
- Supervise the brand product coordinator and merchandising planner regarding product data, system data entry, targets among stores, and coordinating with suppliers' orders.
- Setting an action plan for all seasons.
- Preparing brand-related reports, such as selling up and selling through, and new stores' P&L reports.
- Responsible for Customer Satisfaction and handling customer complaints, improving customer experience, and building brand loyalty.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
Branch Operations Manager
El-Tarek Automotive co.
06.2014 - 07.2017
- Responsible for supervision of reservations and deliveries of the branch.
- Supervision of the car's movement from warehouses to the branch.
- Verify the request for the issuance of documents related to traffic papers, final invoices, and licensing.
- Constant review of car categories, prices, and colors.
- Responsible for evaluating and analyzing the sales performance of the sales team.
- Managed daily branch operations for optimal productivity and customer satisfaction.
- Supervised a team of employees, fostering a positive work environment and emphasizing professional growth.
- Performed monthly compliance checks.
- Organized staff schedules to ensure adequate coverage during peak business hours, while maintaining employee satisfaction.
- Increased client and supplier satisfaction by solving complex issues with efficient resolutions.
- Coordinated special events at the branch location which resulted in increased foot traffic.
- Reduced staff turnover with effective training programs and employee support initiatives.
Data Analyst
ASK Clothing Co.
06.2013 - 06.2014
- Maintaining the database by entering new and updated customer and account information.
- Preparing source data for computer entry by compiling and sorting information.
- Establishing entry priorities.
- Produced monthly reports using advanced Excel spreadsheet functions.
- Used statistical methods to analyze data and generate useful business reports.
- Improved decision-making processes with accurate data analysis and visualization techniques.
- Utilized data visualization tools to effectively communicate business insights.
Education
2011 - Department of Archaeology - Greek & Roman Studies
Faculty of Arts, University of Alexandria
Skills
SAP key user
Zip
Egypt
Personal Information
Date of Birth: 11/05/90
References
Available upon request
Training
- PMP- Project Management Professional.
- Conflict Resolution Training.
- Communication Skills Training.
- People Management Training.
- Supervision & Management Skills.
- Modern Management Training.
City
Alexandria
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of five staff members.
- Documented and resolved refunds which led to reduce sales target.
- Collaborated with team of nine in the development of El tarek.
Additional Information
Over 10 years of progressive experience in the automotive industry, with expertise spanning branch coordination, operations management, and brand management for multiple leading brands.
Proven track record in optimizing operational efficiency, driving brand growth, and leading teams to achieve significant sales and market share improvements.
Deep understanding of the automotive market dynamics, including dealership networks, supply chain management, and consumer behavior trends.
Strong leadership and project management skills, with a focus on aligning brand strategies with sales objectives and customer satisfaction.
Adept at managing relationships with key stakeholders, from internal teams to external partners, to ensure seamless execution of brand initiatives and operational excellence.
Committed to continuous learning and professional development, with a passion for staying ahead of industry trends and innovations.
Software
Orecal
CRM
ERM
Languages
Arabic
Native language
English
Advanced
C1
Interests
Swimming
Fishing
Learning new things
Riding horses
Make new Challenge
Timeline
Branch Operations Manager
El-Tarek Automotive co.
06.2014 - 07.2017
Data Analyst
ASK Clothing Co.
06.2013 - 06.2014
Brand Manager
El-Tarek Automotive co.
7 2017 - Current
2011 - Department of Archaeology - Greek & Roman Studies
Faculty of Arts, University of Alexandria
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