Fatima Abou Omar
Social Media Lead / Marketing Effectiveness
Giza
Summary
Seeking a rewarding employment opportunity in the field of business, digital marketing, and communication where my academic background and technical skills could be challenged and developed.
Overview
8
8
years of professional experience
Work History
Social Media Team Lead
Magrabi Optical
03.2025 - Current
- Led organic social media strategy and content planning across GCC markets including UAE, Qatar, Oman, and Bahrain.
- Successfully managed digital campaigns and social media communication for luxury eyewear and fashion brands including Montblanc, Cartier, Prada, and Tom Ford across GCC markets.
- Successfully managed social media presence for multiple GCC markets under a luxury retail environment.
- Contributed to high-profile campaign launches and regional brand activations.
- Helped elevate brand positioning through premium content direction and strategic storytelling.
- Developed monthly content calendars aligned with seasonal campaigns, product launches, retail activations, and cultural moments.
- Collaborated with internal stakeholders, creative teams, agencies, and media partners to execute integrated marketing campaigns.
- Supported launch campaigns, in-store activations, and partnership initiatives to drive engagement and brand visibility.
Corporate Communications & Branding Manager
Green Modeling Contracting
07.2023 - Current
- Execute integrated communications strategy and vision.
- Independently manage projects from start to finish.
- Work closely with others in the Corporate Communications department to develop messaging, press releases, contributed articles, event strategy and media relations strategy for GitLab announcements and corporate marketing campaigns.
- Respond to daily media inquiries in a timely and professional manner.
- Work across teams to find out potential news or story ideas.
- Report back on press activities, coverage, opportunities, successes and press feedback.
- Measure our department successes in relation to awareness and impact.
PR and Marketing Executive
Green Modeling Contracting
03.2023 - 06.2023
- Managed integrated marketing campaigns across digital, social media, content, and promotional channels.
- Supported marketing planning, copywriting, and project coordination.
- Participated in ‘The BIG 5’ event, the biggest construction exhibition in Egypt.
- Collaborated with 3rd parties to propagate positive messages about the company and stakeholders.
- Supporting the Marketing Manager in completing agreed activities.
- Coordinating promotional activities, events, and interviews.
- Managed multimedia content production, social media campaigns, website updates, and marketing budgets while ensuring brand consistency and campaign efficiency.
- Reviewed and proofread creative content, monitored campaign performance, and tracked analytics to optimize digital marketing results.
Marketing Executive
Seldar Misr
09.2022 - 02.2023
- Contributing ideas to marketing campaigns.
- Conducting research and analyzing data to identify and define audiences.
- Presenting ideas, information, and strategies.
- Coordinating promotional activities, events, and interviews.
- Managing production and performance of multimedia content.
- Writing and proofreading creative copy.
- Maintaining websites and tracking data analytics.
- Monitoring budgets.
- Managing social media campaigns.
- Monitoring performance of marketing campaigns.
PR & Events Specialist / Content Creator
First Mall at The First Residence (Seldar Misr)
03.2022 - 09.2022
- Enhanced the company’s voice and presence through online and offline channels.
- Formulated PR plans and Strategies.
- Managed media relations & requests.
- Followed up with all suppliers’ payments and invoices.
- Coordinated logistical elements and site selection.
- Managed events budgets.
- Wrote press releases, speeches, and other PR copies.
- Led survey initiative and analyzed market research.
- Reviewed social media content.
- Created Monthly Focus Points and created Monthly Social Media Content.
Content Creator
Icon Creations
01.2021 - 02.2022
- Created, edited, and published creative social media content that built meaningful connections and encouraged community members to take actions.
- Developed and managed social media campaigns and digital activations ideas required in English and Arabic languages.
- Collaborated with the strategy team in brainstorming, delivering new ideas, new trends and concepts for the existing and potential clients.
- Created editorial calendars and syndication schedules.
- Covered live social media events that boosted engagement and created hype around the brand/event.
- Prepared and collaborated with the art and production team for some shootings for well-known brands.
- Presented new strategies/activation ideas to clients.
Community Manager
Mention Egypt
09.2020 - 01.2021
- Monitored and replied to comments, messages and questions on all social media platforms.
- Prepared reports on relevant moderations statistics, issues and outcomes.
- Posted updates to all social media platforms and websites.
- Maintained the moderation guidelines and ensure they are up to date.
- Collected clients’ data and requirement.
- Created editorial calendars and syndication schedules.
- Collaborated with other departments to identify key players and coordinate actions.
Intern
Integrated Marketing Solutions
01.2020 - 02.2020
- Learnt commercial/marketing strategy & planning tactics.
- Involved in a job shadowing experience with the IMS marketing team.
- Conducted partial strategic business plans for clients from different industries in the market.
- Participated in planning/setting Branding Strategy for clients.
- Attended business meetings with clients as an intern.
- Wrote meeting minutes that wrap up what happened in meetings.
Administrative Assistant
The American University in Cairo
09.2019 - 12.2019
- Conducted all functions in support of the evaluation process of the graduate admission applications.
- Responded to queries presented by applicants, potential applicants, and students, and pertaining to admission requirements, policies and procedures.
- Managed the follow-up with applicants as assigned.
- Managed walk-ins and incoming telephone inquiries.
- Managed inquiries from other offices within the university.
- Checked the data merged to banner from the online application before the evaluation and data.
- Updated applicants’ Banner records throughout the admission cycle as instructed.
- Managed the safekeeping and proper documentation of the applications.
- Responsible for filing, photocopying of documents, scanning, shredding confidential/unwanted documents.
Intern
Siran Jewelry
07.2018 - 08.2018
- Completed a Summer Internship in July 2018.
- Designed flyers to be used in Siran’s summer campaign, in North Coast.
- Collected sample of giveaways to be distributed throughout Siran’s summer campaign.
- Planned and designed Siran’s outdoor booth on the beach.
- Managed Siran’s indoor shop and promoted it.
Marketing Specialist
Inside Egypt Travel Solutions
01.2018 - 06.2018
- Interviewed Dr. Zahi Hawass, the former Minister of State for Antiquities Affairs.
- Interviewed Mostafa Waziri, the secretary-general of the Supreme Council of Antiquities.
- Photographed some photos to be posted on their social media platforms.
- Guided the guests while accompanying them in Luxor & Aswan.
- Launched a marketing campaign to promote the company’s tours.
- Addressed guests’ problems and assured that they get the best deal.
Education
Master of Arts - Television and Digital Journalism
The American University in Cairo
Cairo, Egypt06-2023
Bachelor of Arts - Integrated Marketing Communication
The American University in Cairo
Cairo, Egypt01-2020
Thanaweya Amma - Literature Track
Dar El Hanan Language School (DHLS)
06-2014
Skills
- Scriptwriting
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Google Workspace (Docs, Sheets, Slides, Drive)
- Canva
- Adobe Premiere Pro
- Meta Business Suite
- LinkedIn Campaign Manager
Timeline
Social Media Team Lead
Magrabi Optical
03.2025 - Current
Corporate Communications & Branding Manager
Green Modeling Contracting
07.2023 - Current
PR and Marketing Executive
Green Modeling Contracting
03.2023 - 06.2023
Marketing Executive
Seldar Misr
09.2022 - 02.2023
PR & Events Specialist / Content Creator
First Mall at The First Residence (Seldar Misr)
03.2022 - 09.2022
Content Creator
Icon Creations
01.2021 - 02.2022
Community Manager
Mention Egypt
09.2020 - 01.2021
Intern
Integrated Marketing Solutions
01.2020 - 02.2020
Administrative Assistant
The American University in Cairo
09.2019 - 12.2019
Intern
Siran Jewelry
07.2018 - 08.2018
Marketing Specialist
Inside Egypt Travel Solutions
01.2018 - 06.2018
Bachelor of Arts - Integrated Marketing Communication
The American University in Cairo
Thanaweya Amma - Literature Track
Dar El Hanan Language School (DHLS)
Master of Arts - Television and Digital Journalism
The American University in Cairo