Fatma Ashry
International Marketing Specialist
Summary
Dynamic International Marketing Specialist with proven success at the Engineering Export Council of Egypt, adept at event management and multilingual communication. Spearheaded B2B meetings, enhancing export potential and member engagement. Recognized for exceptional problem-solving skills and meticulous attention to detail, driving impactful trade partnerships and successful international events.
Overview
8
8
years of professional experience
2
2
Languages
Work History
International Marketing Specialist
Engineering Export Council of Egypt
01.2020 - 05.2025
- Responded promptly and professionally to all email communications received from the Egyptian Commercial Service (ECS), ensuring consistent and effective follow-up.
- Disseminated export opportunities and trade leads to all council members, facilitating increased member engagement and international trade awareness.
- Organized and coordinated a minimum of 40 monthly Zoom meetings between international buyers and Egyptian manufacturers, strengthening global business relationships and enhancing export potential.
- Planned and accompanied foreign buyers on up to 30 annual field visits to Egyptian member factories, supporting hands-on business development and fostering direct trade partnerships.
- Actively contributed to member recruitment efforts, attracting new companies to join the council and assisting them in initiating and expanding their export activities.
- Played a key role in organizing HATS Egypt 2021 & 2022 , with responsibility for recruiting Egyptian companies from the home appliances and tableware sector to participate in B2B meetings with international buyers.
- Coordinated factory visit schedules for foreign buyers, ensuring seamless logistics and alignment with participating companies.
- Managed and monitored the meeting agenda to ensure all scheduled B2B sessions were conducted effectively and on time.
- Played a key role in organizing EPS 2023 & 2024 , with responsibility for recruiting Egyptian companies from the electrical sector to participate in B2B meetings with international buyers.
- Coordinated buyer accommodations by managing the hotel rooming list, ensuring accurate and timely arrangements.
- Followed up with participating Egyptian companies to collect and coordinate their marketing materials and requirements, supporting effective event participation and promotion.
- Coordinated with the travel agency to confirm travel routes and negotiate ticket prices, ensuring cost-effective and timely arrangements for international buyers and delegates.
- Responsible for handling all event permits and approvals in coordination with EECA
- Verified profiles of international buyers to ensure alignment with the council's selection criteria, assessing their suitability for participation in B2B meetings with Egyptian manufacturers.
- Actively participated in organizing the EXXA Awards across all four editions—an annual event recognizing top Egyptian companies with high export volumes across multiple categories.
- Supported event operations, including inviting key stakeholders and government institutions, following up to ensure receipt of official invitations and confirmed attendance.
- Assisted in sponsorship outreach efforts to attract partners and increase event visibility.
- Managed VIP seating arrangements, ensuring protocol and hospitality standards were met for high-level guests.
- Managed Egypt's participation in the Canton Fair (April & October 2024–2025) across two key phases focused on the home appliances and tableware sectors .
- Responsible for preparing the event budget, recruiting Egyptian companies for the national pavilion, and ensuring full coordination with fair organizers to facilitate a successful presence.
- Liaised with the decoration and construction company to oversee the pavilion design and build process, ensuring timely and high-quality execution aligned with branding and functional requirements.
- Assisted Egyptian companies in preparing and organizing the required documentation for submission to (EECA) to secure government export subsidies, ensuring accuracy and compliance with official guidelines.
- Managed Egypt's national participation in the Intra-African Trade Fair (IATF) 2023 , overseeing all aspects of preparation and execution for the Egyptian pavilion.
- Recruited companies from relevant sectors, coordinated with event organizers to ensure smooth registration and logistics, and prepared the participation budget.
- Collaborated with the decoration company to manage the pavilion construction process, ensuring timely delivery, high-quality presentation, and alignment with branding standards.
- Liaised with the Export Development Fund to address company inquiries regarding the export support system, and facilitated the submission of marketing studies conducted by companies to secure government export subsidies.
Sales Agent
Raya Contact Center, RCC
02.2017 - 12.2019
- Contacted potential customers to present and explain company products, effectively promoting sales and encouraging purchase decisions.
- Responded promptly to customer inquiries, providing clear information and escalating complex issues to appropriate departments to ensure timely resolution.
- Communicated with management to resolve customer issues related to product delivery delays and customs clearance, ensuring timely problem-solving and improved customer satisfaction.
Education
Bachelor of Commerce English Section - Accounting And Finance
Cairo University
Egypt 04.2001 -
Skills
- Multitasking and time management
- Negotiation and teamwork
- Event Management & Coordination
- Multilingual Communication
- Problem-Solving
- Attention to Detail
Timeline
International Marketing Specialist
Engineering Export Council of Egypt
01.2020 - 05.2025
Sales Agent
Raya Contact Center, RCC
02.2017 - 12.2019
Bachelor of Commerce English Section - Accounting And Finance
Cairo University
04.2001 -
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